Check out our previous article to understand how to write an effective business plan if you don’t already know how. This article presents a sample business plan for a cleaning and maintenance business, Mother’s House Cleaning Service.

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Mother's house cleaning service

Executive Summary

Problem

Affluent families and affluent families with double income at Cleanly, we need professional, reliable, and efficient house cleaning services. Our services are well worth our fees.

The solution

Mother's House Cleaning Services is to provide the customer with all house cleaning services in an environmentally friendly, completely reliable, and professional manner. We exist to attract and retain our customers. When we follow this principle, everything will fall into place. Our services will exceed our customers' expectations.

Price

The mother's home cleaning service will focus on two high socio-economic groups. The first is tributary where only one couple works. Although the other spouse is at home and has time to clean, he chooses not to.

The second market segment we are targeting is the dual-income family. Both partners work long hours and don't have time to clean or do laundry. In addition, we need to be trustworthy and professional. We will be given a key to enter the empty house. We value this trust.

Competition

Niche residential cleaning is part of the larger cleaning business. The cleaning market is often served by independent companies. However, there are a few major franchises. Residential jobs are divided into two different categories, maids or janitors, carpet cleaners, window cleaners, and many other short-term jobs. They are limited in the type of services they offer compared to commercial concierge services.

Why us?

We are a premium house cleaning service that can be completely trusted in customer homes. MHCS will provide a variety of services to residential clients, from general house cleaning, and laundry, to child/pet emergencies.

Expectations

Forecast

We will have over 200,000 sales in the first year. We will get net profit from the third year. We invest in training our employees, which will pay off later when they develop a great word of mouth and trust the customers completely.

Target market

Market size

The mother's home cleaning service will focus on two high socio-economic groups. The first is tributary where only one couple works. Although the other spouse is at home and has time to clean, he chooses not to. This wife chooses to volunteer for a non-profit organization, play tennis and golf, or just be alone. They have no desire to clean the house. For them, it is not fun if they have money to pay someone who does this kind of work. This market earns more than $200,000 a year and lives in expensive homes. Although Cleanly, WA only has 650 households that fit into this category, this group uses cleaning services with confidence.

The second market segment we are targeting is the dual-income family. Over the past two decades, the number of two-income families has increased, to the point that in some parts of the country, they are surpassing single-income families. Our target customers are two-income families with a combined annual income of over $125,000. These families don't have time to clean, can afford cleaning services, and choose to hire because the opportunity costs are too high to waste time cleaning their homes.

Competition

Although there are many competitors in the cleaning service sector, there is a good reason for this competition, the demand is high. Many Housekeeping/Concierge jobs have waiting lists and cannot fill the demand. In addition, most housekeeping and toilet maintenance services are "mom-and-pop" operations without adequate staffing. Cleaning customers want quality, and not everyone in the cleaning industry delivers quality.

The key to success

• Create a service business whose #1 goal is to exceed customer expectations.

• Increase the number of customers we serve by 20% per year through high performance.

• Build a sustainable, financially viable home business. At the very least, use a regular cleaning service for at least 30% of the leads.

Marketing Plan

We will do our business in three ways. One of those things is to distribute a colorful brochure explaining our work. The distribution of this document will be targeted to reach our selected sectors. This will be done by creating important relationships with groups or clubs whose members match our target customer profile. Examples of this would be high-end sports clubs, country clubs, wine connoisseur clubs, etc. We will be able to enter these clubs through a contract where the club owners will receive our service for themselves to test the quality so that they can feel comfortable helping us by being the "intelligence" for the service. us.

The second part is the way we will talk. We will offer our customers economic incentives (such as free visits) if they bring us new business. We believe this will be effective because financial incentives will motivate their behavior, and people like to share good things with their friends. The third and final part is our social media strategy. We will be on Twitter, listening to our customers and telling them about our promotions. We will be on Facebook and linked with reviews and environmentally friendly "do it yourself" home cleaning remedies. This will allow our customers to get to know our staff in other situations than trying to get their business.

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Sales strategy

The marketing process will begin with the qualification of the lead generated by our marketing campaign. Marketing campaigns will be prioritized through an interest in our brochures. People will call to receive more information about our services, while we can give them a plan over the phone, we would prefer to be able to come into their homes and talk to them. That way, we will be able to provide them with a more accurate plan. More importantly, it allows us to make our business more appealing to them.

We believe that since we deal with rich people, who for many services are not expensive, they will probably be interested in our expertise, "feel" a trust connection immediately, and sign up for the job. For customers we can only talk to by phone, we will give them a quote first. Because they don't feel cheaper than the general population, we will explain why our services are more expensive than most.

Basic presentation

• Customer service. Analyze the increase in the number of customers served, as the key to success.

• Cash flow.

• Leads and closes lead.

• Close Rate: Leads to Closure (goal is 30%)

Company

Nature of Ownership

Mother's House Cleaning Services is a sole proprietorship, owned by Sarah Zainab.

Employees

Mother's House Cleaning is owned and operated by Sarah Zainab. It will be installed as the sole owner. There is no compelling need for recruitment. The benefits of hacking can be covered with good insurance.

Sarah Zainab, founder, and the owner has a degree in history from Alfred University. Sarah spent three of her four years at the college working in the sanitation department. Janitorial services include both residential and commercial cleaning services. Sarah and two other people worked in a cleaning crew.

Financial planning

Forecast

Market forecasting is based on the assumption that increased demand will occur at a constant rate. This is based on the idea that a large part of our new customers after the second month will come from word of mouth. The idea is that we will gradually acquire customers while continuing to serve current customers. We will need a few visits before we can convert a new customer into a referral service. All this will be done regularly and little by little.

Start-up cost

Our start-up costs include the necessary equipment for a home business (described below), initial legal fees, marketing costs, cleaning supplies and equipment, uniforms, and signs for staff cars.

*ATTACH FINANCIAL FORECAST HERE*

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