You can read our previous article on how to write an effective business plan and how to build a detailed business plan . These articles will help you understand how a business plan works and how you can develop them.

This article depicts a sample business plan template for a business in Content Management and Management Consulting, Coaching Company.

Coaching Company

Executive Summary

The Management Institute will provide advanced professional development services as well as administrative services. The CEO of the management company believes that many small businesses and entrepreneurs are facing two main problems. They lack the training or development resources and in-depth knowledge needed to focus on their business from a "personal" perspective. Both lead to cutbacks, lack of business and personal growth, and constant weariness of the owner. The management company believes that it can improve and use these weaknesses to gain local market share.

The school's goals for the next three years are:

• Earn about $81,000 at the end of the first year.

• Earn up to $150,000 in sales in the third year.

• Reach 60% small businesses 30% entrepreneurs and 10% marketers every year.

• Get into a small company at the end of the first year.

The company will provide its professional development services in the best possible way with a complete and continuous management system to provide 100% customer satisfaction. The director of the company sees every contract as a contract not between the company and its customers, but between partners who want to create a long and profitable relationship. This will help provide greater long-term benefits through customer engagement and retention.

The educational institution will implement the following measures necessary to achieve its objectives:

• Creating a unique, high-quality, and innovative environment will make different administrative offices and teachers or professional development institutions.

• Educate buyers about the business and the educational process has to offer.

• The creation of a learning environment that will bring people with different interests and different backgrounds together in a meeting to overcome both professional and personal challenges.

• Access to funding to purchase business training materials and other consulting services.

The Coaching Company is a limited liability company (LLC) with a CEO with fifteen years of industry experience. Frank Smith (CEO) will invest a large amount of his capital in the business to cover start-up costs and future growth. The Coaching Company will partner with a nationally recognized company, The Coaching Company®, to provide services. The training center will end with a home office in Garki, Abuja. Courses will be available from various professional centers.

The company intends to use existing contacts with customers to create short-term and long-term management contracts. Its long-term value will depend on the professional agreement achieved through strategic integration, a comprehensive marketing process, and a successful engagement process.

The key to success

• Best in fulfilling the promise - professional and comprehensive information, reliable and trustworthy.

• Develop visibility to create new opportunities.

• Raise a special pool to create a variety of income opportunities: management training, career counseling, mentoring programs, and one-on-one coaching.

• Develops productive learning experiences and is always engaged to support growth and success among each client

• Our application uses advanced technology.

• Getting a job is made easy.

Corporate Summary

Ezi Group LLC, doing business as an Education Company, is a start-up, limited company that includes a CEO with 15 years of industry experience in marketing, professional training, and business services. The company was created to take advantage of the identified weaknesses of the current professional development opportunities, in terms of quality and customer satisfaction. Frank Smith will own and operate the coaching firm. Mr. Smith will invest a large amount of his capital in the business and may apply for a loan to cover start-up costs and future growth. The training center will be located at the home office in Garki, Abuja. The required facilities for the conference will be obtained from professional agencies, community agencies, colleges or universities, or contractors.

Introduction Summary

Total start-up costs (including legal fees, logo design, tuition and related fees, and franchise fees) are $22,250. Start-up capital requirements include $2,500 in current assets (office furniture, etc.) and $8,000 in initial capital to manage the first few months of operations as sales play into the financial system.

Work

The training center provides strategic training, professional development, and consulting to small business owners, entrepreneurs, and independent professionals. The main services that will be provided from the first day will be:

• Two-Year Strategic Mindset Program: These 15-month workshops include strategic planning, peer advisory boards, sales/marketing planning, recruiting process, business planning, and implementing work/life balance. Individual training includes ongoing support to support strategic training programs, professional development courses, and leadership, career, or management courses.

• On-demand training (for time-limited customers) includes, but is not limited to, personal and objective, "on-demand" business value or professional training, and access to phone/email training. Specialties include business strategy planning and implementation, marketing strategy and implementation, leadership development, people management, and business processes.

Market Research Summary

The training center will focus on small business owners, managers, and entrepreneurs who feel that their business has not grown at the rate they want or need, are frustrated and spend too much time on their business, and maybe tired and worried that their business will not survive. without them. These companies must have revenues of $10 million or less.

Market segmentation

The administration will focus on two markets in the Garki metro area, the small business area (businesses with more than one employee/owner) and the entrepreneur sector, which includes home-based and sole proprietorship businesses. Although the company can manage large companies, the best benefits will come to companies with annual revenue of less than $10 million. Most of these companies are "techies" who are good at their office work, but generally don't have the resources to have in-house staff dedicated to strategic planning, professional development, and/or it's a lesson. Our goal is to eventually get about two-thirds of our business from small businesses because this generates the most revenue. In addition, this segment has the lowest percentage of variable costs. The small business segment is considered the cash cow of the business.

Competition and buying behavior

A key factor in the purchasing decision made by Coaching Company clients is trust in the professional reputation and trustworthiness of the professional development company. The professional development industry is classified and organized, with thousands of consulting firms and individual experts for 12 prominent companies.

Competitors range from large-scale international operators to tens of thousands of individuals. One of the challenges of Coaching Company will be to establish itself as a true company development specialist, at a level such as a low-risk business transaction.

Summary of plans and implementation

Focus on results.

We will separate ourselves from the results. We will establish our business offer as a clear and effective way for our target market, through many unfinished studies, one-time, consulting, and "motivational" business.

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Building a Business That Leads to Relationships

Build long-term customer relationships, not one-time contracts. Be their mentor and member of choice. Make them realize the value of a long-term relationship. Focus on target markets

We need to focus our offerings on small business owners and entrepreneurs who are passionate about their businesses and willing to work for what they earn.

Marketing Plan

The training company plans to reach its target companies through four proven methods. They are:

• Lead Generation Program: The training company will send messages to 3,000 customers in area A and area B. Interested companies respond by email or phone. In this industry, an average of 3% of recipients are accepted.

• Auditions: These are invitation-only workshops conducted by educational institutions for key stakeholders (such as accountants, lawyers, financial planners, and insurance professionals) and business owners. 'This market is very demanding. A look at what will be a good year group program offered to pay customers.

• Sponsorship: Sponsorship will not be a big part of the Coaching Company business until the end of the first year. In the second and third years, they should report up to 50% of new business.

• Other income generators: Special project assistance. This includes writing personal programs for specific companies, creating custom programs, and training based on ongoing retention.

Management summary

The original management team is based on the founder himself, with little support. As we grow, we will welcome additional help in consulting, sales and marketing.

Financial planning

Our financial planning is based on observation and estimation. We will need to make an initial investment to make the money work, but the owner is willing to provide the money. We can reduce risk by:

• Receive a large amount of initial business capital to support operations in the first year

• Stay on budget by sharing office space with the company during the first year

• Build a strong customer base through aggressive marketing

• Build strong community ties and engagement

• Withdrawal of total funds, set up cash/credit/debit card only facilities.

Funding

The start-up costs must be paid from the shareholders' funds.

*ATTACH FINANCIAL FORECAST HERE*

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