Do visit our previous articles to understand how to write an effective business plan and how to build a sound and detailed business plan if you don’t already know how to develop one.

This article, however, presents a typical example of what a business plan should look like for a gaming business. For this sample, we use a gaming business named Laser Tag.

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Laser Tag

Executive Summary

Laser Tag will be available at the major shopping malls, which serve more than 115,000 people living in the MyTown area. The mall is located at 415 North Road, a street that carries 30,000 cars a day. Laser Tag is a modern "laser" tag game played in a dark 4,500 square meter arena where players aim to capture their opponent's base. Smoke wafts at your feet. The fire is shining. The music is playing. You shoot your "laser" from lying down to crush your opponents and grab their heads while trying to avoid getting shot. Laser Tag is an exciting, adrenaline-pumping game where strategy and luck combine to defeat your enemies. After playing, players collect their score in a room where a theme will create a "WOW" feeling. In the hall, they can also choose, for two marks (50 cents) each, from 20 flagship video games.

Purpose

Laser Tag will create a "live" Laser Tag show that will provide a unique form of entertainment to Prosperous County/MyTown, Aba, and other surrounding communities. Laser tag games will generate the most revenue, while the rest comes from video games and other devices. In one year, the company will reinvest 60% of the expected return on investment to make modern improvements, allowing Laser Tag to "take the lead" in the attractive and flexible market. Within two years, Laser Tag will expand its food and beverage franchise and build premium video games, while also offering its members and patrons souvenir apparel, hoodies, hats, mugs, and posters.

Events

Laser tag players will enjoy playing this exciting game in a 4,500-square-foot light-up arena with sparkling lights, theatrical fog, pounding music, and special effects. fear. Laser games will provide a fun and exciting atmosphere when you are involved in maintaining an environment that appeals not only to teenagers and young adults but also to the whole family.

The key to success

The key to success is around content, employee training, customer satisfaction, marketing, and resources. Themes include WOW! material and input. Zone Systems is a company that truly understands WOW! something. The ideas promoted by Zone Systems are often thought-provoking and cutting-edge, themes that today's young men quickly identify with.

Employee training is important for good customer service. A poorly trained employee can ruin the chance to book a hundred-dollar company event or a $150 birthday party. Customer satisfaction is essential to the long-term success of the installation. The ability to be good, keep customers safe and happy, and take pride in providing a pleasant experience are all essential to long-term profitability and turning this from a hobby into a business.

Corporate Summary

Laser Tag is a startup that will be located at Big Mall, which serves more than 115,000 people living in the MyTown metro area.

Laser Tag will purchase laser tag equipment from the local area and become a member of the North American division of the “Regional” group; a rapidly growing international network of laser gaming companies using futuristic technology created by P&C Micros of Melbourne, Australia. Laser arena pioneers, P&C directors Patrick and Catherine Holms have focused on new technology. They are avid players of the laser game and their immersion in the game has made them understand what keeps players coming back for more.

Introduction Summary

Our starting price will be $138,844, of which the owner plans to invest $27,000. The money will be used for:

• General expenses (insurance, rent during renovations, etc.): $12,097

• Original renovation: $38,000

• Property and equipment (assets): $51,747

• Starting Amount: $10,000

Fund financing will be supported by loans arranged through a lending institution designated by the Small Business Administration as a guarantor.

Products and services

This description cannot fully appreciate the adrenaline rush that a participant in the game can understand only by playing the game.

LASER TAG

A trained operator will brief the players in the waiting room before awarding the game. Entering the laser tag arena is like walking through a video screen of life in a futuristic vision filled with hostile forces. Your mind is filled with haunting music, sirens, and flashes of light and color moving through the darkness. Enemies dive into the shadows and wait to destroy you.

Game Room

Part of the outstanding success that Zone Systems laser tag has around the world is in its hotel rooms. The room is for one. Common groups include birthday parties, office parties, and events such as Girl Scout and Girl Scout outings. The room will be rented for two hours at a time. It will include snacks (pizza and soft drinks) and games in the "area".

Location

Laser Tag will be located in the Big Mall, in the space between Reaction Fitness Center and the Big Mall. The address is 4415 Suite B, North West Birch Road, MyTown, Ohio. It is an excellent place to serve our target market. The store is centrally located and easily accessible from anywhere in the metropolitan area. Traffic at this location is one of the highest in the MyTown area, with more than 37,000 vehicles passing east and more than 34,000 passing west each day. Laser Tag will have more than 3,300 potential customers between the ages of 10 and 24 and a total of 55,302 people in an area of ​​just 3 square kilometers.

Plant design and development

The concept of the laser tag game is that the players are on a ship from the future, fighting against alien forces.

To enhance its recreational value, the entire building will be maintained and decorated under this concept. Similar to the theme of Disney theme parks, such as Tomorrowland, everything about the property will bring visitors the sight and feel of the space concept. The purpose of this entertainment is to invite consumers to suspend their beliefs and think that when they are in the establishment, they are actually in a boat.

Board of Directors

Establishing policies, running the business, and preparing the budget are the duties of the board of directors. In submitting the budget at the first meeting of the Board of Directors, the President shall use the financial projections contained in this document as the basis for the budget. The Board of Directors will meet quarterly, following the closing of the books for the quarter. The President will report to the Board of Directors on the accomplishments of the previous quarter and propose any changes to the budget or direction. Board members will receive $250 to attend each meeting. The president will be responsible for organizing the conference.

Equipment maintenance

Any equipment failure will be recorded in the work order. Authorized personnel may attempt repairs if the failure appears to be normal. The manager must be trained in basic maintenance. If the manager is unable to complete the repair, the designated repair service for the disabled equipment will be notified.

Target market

Laser tag support. Although this strategy identifies the laser game customer as a 15-year-old, we know that young people are the biggest consumers of sports games, including video games. There will be an aggressive plan to target young people between the ages of 16-20 who can drive in the company.

Target market segmentation strategy

Laser Tag will be promoted to increase the efficiency of its advertising budget. Laser Tag offers customer tracking software to analyze demographics. This allows for more effective local marketing. Computer tracking will allow management to create a mailing list with their customers or any session - for example, customers who play an average of 6 or more times per month. Direct messages to these customers will be the biggest revenue generators. Customer loyalty will be created through Laser Tag's unique team program. In addition to daily savings, annual members receive a membership card with a special button device with a computer chip.

Competition and buying behavior

The closest laser tag facility to MyTown is LaserTrek, a 45-minute drive away. The other closest companies to MyTown are LaserQuest and LazerXtreme, about an hour each way. Laser tag centers charge $7.00 per game. There is no competition from this laser tag company, due to the price and quality of their equipment from MyTown.

Summary of plans and implementation

Customer service is a priority in the laser label business. The starting point for achieving this is to have trained and motivated staff who enjoy working with the public. It is always easier to please your customers when the installation is flawless, and all the equipment is working properly.

Management Team

John Smith will serve as President and Chairman of the Board of Laser Tag and manage the day-to-day operations of the business. Mr. Smith is also a member of the International Laser Tag Association, a non-profit organization of experienced industry professionals who are dedicated to contributing to the success of the laser tag industry around the world.

*ATTACH FINANCIAL FORECAST HERE*

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