You can proceed to check out our previous article to understand how to write an effective business plan and how to build a detailed business plan if you don’t already know how. This article presents a sample business plan for a restaurant business; Fresin Fries.

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Fresin Fries

Executive Summary

Problem

There is a strong demand for the type of fast food, which can be eaten when you shop at the window and walk into the supermarket.

The solution

Fresin fries will inspire young people to bring friends and family to our fresh surroundings, fresh Belgian raisins, and a selection of special dips. market

Fresin Fries aims to cater to the needs of many teenagers and young adults in Nigeria. We chose this group for several important reasons.

Our goal is to be a "Special fast food place" and we believe that 15-25 years is the first year where the company's efforts can be made. They have little or no fixed income and are looking for a great deal that won't break their budget. Our second target is between the ages of 25 and 37, which is the group of workers who work in salons/restaurants. They are flexible in budget and want more value for money.

Competition

Our main competitors in this category are all restaurants within 300 meters of Orchard Road. We have Tori-Q, Pizza Walker, Bread Talk, and Rotiboy.

Why us?

Our customers will have a complete experience by visiting our website, where they will discover this new and interesting "pop-up culture". We will be selling everything from sauces and approved t-shirts to potato cutters, all with our official logo attached.

Expectations

This plan is designed to get the starting point of this idea. We plan to use two investments of $100,000 to pay off the debt, one at the beginning and the other at the beginning of the second year. We expect strong growth for all three years and profits start in the third year.

Funding

The company is owned by 4, each one will give $25,000 for the same amount of shares, 25%, and $100,000 in the amount paid at the beginning. This will cover the initial requirements. We hope to make the second $100,000 grant at the beginning of the second year.

Market size and dimensions

We focus on growing Nigerians as our core market. Orchard Road is the best place to hang out and hang out after school. Due to a large number of activities among young people in Nigeria, it is common for high school students to eat lunch in supermarkets and not at home. They run into fast food outlets and shops on Orchard Road.

Our second market segment is "Working Nigerians". With many shops nearby, Orchard Road is a shopper's and job seeker's paradise. In the new Paragon mall, more than 8,000 employees are currently working as sales assistants and shop assistants. There are more than 10 malls on Orchard Road, including Ikeja City, the largest mall in the country, which employs more than 50,000 workers.

Finally, Orchard Road is also a popular tourist destination in the area. Eko, Crown Prince Hotel, Hilton, and Popular Hotels are some of the biggest hotels in Nigeria. Tourists will stroll through Orchard Road, looking for the latest fashion trends and they won't have time to stop for a full meal while shopping. Fresin fries are another option for a quick bite while shopping at the boutiques in the area.

Competition

Current competition

More details about our competitors:

• Tori Q

Tori-Q is a local brand that sells BBQ skewers. Founded in 1998, Tori-Q has expanded its operations to the neighboring countries of Indonesia, Malaysia, and Thailand. Tori-Q is popular among teenagers because it provides fast service to its customers. Overall, the Tori-Q space is small and can only serve a maximum of 6 people. It is an option for those who are in a hurry and want to grab a quick lunch on the way.

• Pizza Walker

Pizza Walker is a joint venture that positions itself as a gourmet pizzeria in Nigeria. Many of its shops are decorated with welcoming decorations, such as flowers and cooking facilities. Walker's Pizza is a great place to hang out, and the place is always packed at lunchtime. It has more than enough tables to serve a maximum of 55 guests. His specialty is all-you-can-eat pizza!

• Bread Talk

As the most successful franchisor in Nigeria, Bread Talk is becoming a threat to many food retailers. BreadTalk is not only catering to many retail locations along Orchard Road, but now they deliver to nearby offices and homes. A bakery usually has a large kitchen with trays of bread ready for customers to pick up, and three or four cashiers at the front, to speed up the queue. Rumor has it that Bread Talk sells over 35,000 loaves of bread a day at one of its stores.

• Rotiboy

A Malaysian franchise. Rotiboy is very popular in the region where it is now expanding to many countries in Indonesia, Vietnam, Thailand, and the Philippines. Rotiboy offers convenience for franchisors of quick lunches and is often seen as an alternative for long-haul franchisees.

Our benefits

We will offer a combination of great food and low prices, with attractive packaging and atmosphere. Fresin fries are the answer to the growing number of fast food types, which can be eaten while shopping at the window and moving around in supermarkets.

The key to success

Here's what it takes to be successful:

• Create a unique, innovative, and delicious menu that will set us apart from the competition. Manage costs at all times, in all areas, and implement smart growth strategies. Although we offer more than enough money to open more than one entry, we want to be on the safe side of the business.

• Selling the best products, while making customers happy across all our product lines, from food to in-store shopping.

• Give our customers 100% satisfaction and maintain a level of excellent service among other competitors.

• Encourage the two most important principles in the fast food industry: brand and image, because these two are the main factors behind marketing.

• Find stores that are active in the target market.

• Promote good values ​​of company culture and company philosophy.

Marketing Plan

Social media is important, and a combination of local media and in-store marketing programs will be used in each region. We use traditional launch tools to increase social media at launch and sales promotion throughout. Once a bite of the store establishes itself in a market, we can analyze the written press, but of course, the best kind of advertising remains the "buzz" through social media. By providing entertainment and powerful energy, with unbeatable quality at an acceptable price and a clean and friendly finish, we will get the local media that speaks.

Sales strategy

The marketing plan is to build and develop new sites to increase revenue. However, this plan will be implemented only when the "tester market" shows that it can grow. While each individual will continue to grow the local customer base during the first three years of operation, each store's goals are displayed graphically along with our flagship store sales as well age.

Location and equipment

The Fresin Fries Garden will be 50-70 square meters in size and will accommodate 15-25 guests. Our first place will be at the broad end of this range. The place will show its unique features in the display of merchandise and other home features. We will equip the sales area with modern furniture and want it to be clean and open. We are currently exploring several possible sites and shops along Orchard Road.

Company Ownership

Fresin Fries is a private company. It will be registered as a limited company, 25% owned by - Chima Friday, 25% - by Samuel Sugar, 25% - by Charles Cornelius, and 25% - by David Thomas. Chima Friday and Samuel Sugar have over 10 years of experience in the food industry. Both are currently working as employees of Company A. Samuel Sugar holds an MBA from NOUN University. An entrepreneur at heart, his latest venture is a diamond store in the heart of Nigeria.

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