If you are having trouble developing a sound business plan for your business, this article shows you how a business plan should look for a bulk messaging business. You can also read our previous articles on how to write an effective business plan and how to build a detailed business plan.

The business plan for this article was developed for a communication business; Telespace Corporation, with a segment for bulk messaging and interaction; MyLine.

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Telespace Corporation, Inc.

Executive Summary

The communication revolution has arrived: Personal communication and connected information are at the forefront of this technological revolution. Since the deregulation of local and long-distance telephone services in 1984, competition has increased and demand has increased in all areas of telecommunications products and services for consumers and businesses. Since that day, just 15 years ago, when consumers were connected to landline phones, mobile phones, and cell phones have evolved to meet the needs of communication anytime, anywhere in the world. . Companies that haven't seen change - or followed - are quickly turning into a technological and financial graveyard, Iridium is just the latest example. The financial muscle has been replaced by the quality and depth of management and the speed of execution as the final judge in the market. AT & T eventually realized this and brought in a chief technology officer who could pull the trigger on the necessary changes; Iridium did not make and pay the bill.

TeleSpace is well-positioned to be the market leader in personal communications and integrated messaging. Now that companies and consumers have the mobility of communication with many telephone and fax numbers, pagers, and emails, they want simplicity and speed: a discovery for professionals who are strong in their personal lives that will find them anytime, anywhere, and send them. communication. They want and need MyLine.

Purpose

The main objectives of the TeleSpace company are:

• Become a market leader in personal communications and integrated information products and services within five years.

• Be the cheapest supplier and accept the most aggressive pricing model in the industry. Have the best and most responsive customer service at the end of 1 year.

MyLine is already the largest and most technologically advanced personal communication system in the world. TeleSpace Management will leverage the MyLine brand and technology reputation to become a market leader in personal and business communications and integrated information systems within five years.

The key to success

There are three keys to success for TeleSpace:

• Marketing will generate enough sales to drive the aggressive pricing model while achieving the planned profit estimate.

• Strategic partners for MyLine private label must be found and promoted through their distribution channels.

• Equity should be saved reasonably.

Company Ownership

TeleSpace, Inc. is a wholly-owned subsidiary of Communications Inc., a public information company. Mr. Robert Tunde, President, and CEO of Communications Inc. own approximately 58% of Communication Inc's stock.

Introduction Summary

Start-up costs include legal fees, materials, advertising, and consulting fees. The parent company, Communications Inc., supports startup costs.

Description of products and services

The MyLine system can be defined as a personal communication platform, a programmable "tile location" service that allows the user to access MyLine services from any mobile phone or personal computer anywhere in the world. MyLine is a virtual phone number that allows the user to manage incoming phone, fax and data calls and receive them anywhere, but only on demand. MyLine is the only phone number users will need. They receive every phone call, fax or email sent to the MyLine number immediately or saved for later use, or they can filter and choose not to receive any information, delete or forward it for further processing. MyLine includes a proprietary security system to prevent unauthorized access and has real-time billing and interviewing capabilities. The latter can generate, using a phone or personal computer, a complete invoice file from a project and/or general ledger account.

Competitive comparison

In 1992, AT&T launched its Easy Reach service which, despite being simple in design and use, demonstrated the need for a universal phone number and gained immediate acceptance. MCI responded by introducing it's own 800 Follow Me Service. These services today require users to register with their network, do not have many additional services, and offer limited internal management capabilities.

There is a big difference between MyLine and competing technologies: the competition does not integrate all means of communication. Some offer voice messaging and follow-me technology, others offer that, along with other, fragmented, poorly integrated features. MyLine is the only complete voice, fax, data, and email system on the market.

Market segmentation

TeleSpace targets five market segments:

• For sales and marketing expertise.

• For mothers

• Calling for cards to travel.

• Foreign travelers.

• Soldiers.

Target market segmentation strategy

The company will market its products to customer segments that require mobile communication services (such as voice mail, fax, and email) in one solution. Other strategies will be specific to each customer segment. The company will invest a lot of marketing effort to find out what kind of plan each customer likes best. Providing customized products tailored to each customer segment at competitive price levels will be one of TeleSpace's marketing goals.

Marketing needs

All segments of our target customers are looking for reliable, easy-to-use communications. However, interest in a variety of plans between parts. Business travelers have a strong need for a global communication gateway that will support all their communication needs. In this regard, TeleSpace will tailor its marketing offerings to each customer segment.

Competition and buying behavior.

The main purchasing factors for a personal communication system are cost, capacity, and ease of use. There is significant brand loyalty based on the company's experience with its current customer base. Once someone has logged into the MyLine system and memorized the access process, they often want to move on to another service. The same behavior occurs in the distance of the consumers, where the money shown does not convince a large part of the people to change their employer. AT&T still has more than 60% of the market, despite being the most expensive carrier in the commodity sector. Strong branding and advertising, even at high prices, will create a significant barrier for competitors to take our customers. Being a market leader, like AT&T, will strengthen the company's brand position and make it stronger for the competition.

Summary of plans and implementation

MyLine has a lot of great features that will quickly defeat the prospect unless the sales presentation focuses on the features that the target market likes the most. The feature set is so rich that many customers may admit that they have decided that MyLine is too much for their needs and that the process is over. Management decided to focus on a few features in the best interest and sell them aggressively in our five markets.

Competitive advantage

One of TeleSpace's competitive advantages is its technological superiority over competitors. None of the incumbents have managed to integrate the voice, fax, and data communications that this demanding market needs. At the same time, the company has a senior management team with decades of experience in the media industry.

Pricing plan

TeleSpace will have the lowest price structure in the industry, but the premium price is based on its unique features and quality service. The company will be the price leader, manage both TeleSpace and MyLine brands for this feature, and do whatever it can to maintain this leadership.

Management summary

TeleSpace's management philosophy is to outsource all non-essential business activities and focus on building telecom and retail stores, increasing MyLine's market penetration in our target markets, and completing MyLine 2000 upgrades. The company currently has four executives and will hire a sales channel manager in January 2000.

Employee plans

There are currently four executives, and a sales channel manager will be hired soon. Two sales representatives will be hired shortly after the start of the advertising program, completing work for the first year.

Organizational structure

TeleSpace is organized into three main functional areas: Marketing and Sales, Operations and Product Development, and Finance and Administration. Everyone who leads each function reports to the CEO.

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