Having known how to write an effective business plan and how to build a detailed business plan, this article has been developed for you to have a clear understanding of what a business plan looks like. You can tailor this business plan to suit your line of business.

For this article, the business considered is a make-up and cosmetics business, Gentle Touch Creations.

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Gentle Touch

Executive Summary

Gentle Touch Creations is a startup company specializing in handmade herbal products owned by Joan Bassey, the founder of the company. These products include herbal medicine packs, soaps, St. John's wort, eye balm packs, essential oils, lotions, herbal bath bags, and powders. All Gentle-touch items are produced from seeds planted in the garden or from local areas or areas of trees when they are at their highest level and concentration of material. Herbal products have grown in popularity with consumers over the past decade. The plant manufacturing industry grew $4.3 billion in sales last year. Whereas when a customer goes to a specialty store to buy herbal products, the same products are now available in local supermarkets.

This demand has created companies that supply herbal products to companies that sell the products under their labels. Gentle Touch will sell its product lines to herbal companies that sell baskets with specific themes (such as eye balm and eye packs).

Mission

Gentle Touch's mission is to create herbal products that heal, soothe and cleanse our clients using our cosmetics.

Purpose

The objectives of Gentle Touch Creations are:

• Achieve a sales goal of $120,000 in the first year of operation.

• Get regular customers of 10 companies.

• Increase sales by 15% in the second year of operation.

Corporate Summary

Gentle Touch Creations is a supplier of herbal products including herbal medicine packs, soaps, St. John's Wort, eye packs, balms, creams, moisturizers, herbal bath bags, plants, and bath powders. Gentle Touch Creations sells its line of baskets with specific herbal themes to herbal companies. The company will be organized as a sole proprietorship.

Company Ownership

Gentle Touch Creations is owned by Joan Bassey.

Introduction Summary

Soft touch start-up funds are usually in production and equipment. Joan will invest $50,000. In addition, she will receive a $50,000 loan.

Products

The product categories of Gentle Touch Creations are as follows:

• Herbal remedy for back and neck pain and muscle pain, filled with wheat and flax seeds and ten herbs. These are made from natural cotton or patterned flannel and can be heated in the microwave or chilled in the freezer for the best value.

• St John's wort oil for use as an anti-inflammatory or for s, with a roll-on applicator. Balsam eye drops in a friendly formula that helps relieve sinus discomfort and eye problems.

• Comfrey ointments to heal the tortoise, gold, balm, and other herbs for use on cracked skin caused by the drying effects of heat, cold, or water. Face and hand creams contain different scented oils.

• Soap made with herbs like balm powder and marbled rose petals on each cake, fragrant. Herbal bath bag of lavender, peppermint, oatmeal, and herbs.

• Powder bath made from root, corn, rose petals, and other herbs.

Market segmentation

The soft creation will focus on two target companies:

• Herbal Health Products: The Northeast is home to small and medium-sized health product companies such as Comfort Zone and HealthSmart in Burlington, GHK Natural Products and Wise Herb, and Silver Dream and Simple Life. All these companies buy raw or finished products from third-party suppliers. These companies generated more than $40 million last year. Their products are sold in health and natural food stores across the East Coast and Midwest.

• Plant-based beauty products: The Northeast is also home to small plant-based companies such as Glow and Nature's Way in Tracy, Garden Dream, and Rising Sun Products. All these companies buy raw or finished goods from third-party suppliers. These companies generated more than $60 million last year. Most of their products are sold in health and natural food stores only in the East.

Competition and buying behavior.

Quality and speed are the keys to success as a supplier to the herbal products industry. This is especially true when the product is packaged as part of a gift basket. Delivery delays will affect the company's ability to meet delivery times.

Quality is also important as word of mouth is one of the most powerful marketing tools for herbal products. The local success of herbal products often leads to large companies releasing the product for their lines.

Competitive advantage

Gentle Touch Creations' competitive advantage is the consistent quality of the herbs at the heart of each product. Products have been field tested for years to develop and establish the level of customer satisfaction required by the creators of Gentle Touch. market forecast

Gentle Touch Creations expects sales to begin soon. The first invoice will be sent in mid-May.

Marketing Plan

Joan Bassey will sell the company's product line at local art fairs. He will arrange his visit to the exhibition and the opening meeting with representatives of the herbal industry. In addition, he will always send free samples to his customers so that they can get a taste of his products first. His main selling point, however, would be face-to-face marketing.

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