Developing a business plan can be very tasking, that is why we have explained how to write an effective business plan and how to build a detailed business plan , to help you create an outstanding business plan.

This article, however, puts into practice the explained points and depicts what a business plan should look like, specifically for an energy business engaged in energy consumption and conservation, Green Energy.

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Green Energy

Executive Summary

Green Power Consultancy is a startup in Abakaliki, Ebonyi that provides planning and advice to architects and buyers regarding environmentally sensitive buildings and energy consumption consulting. Green Power has identified three keys to its success. The first is the need to only provide solutions based on market demand. The second is to ensure that everything it provides is based on economic support; the solution must have more than environmental implications because it has long-term economic benefits. Green Power will focus on architects and individuals. Green Power will work together with many architects allowing them to provide their customers with environmentally friendly solutions. The group is growing by 7% and has 23 clients in the region. Secondary consumers are individual consumers; Environmental organizations need a project manager to help them implement their ethics in the design of their new or existing systems. Green Power is an environmental energy consultancy that offers a wide range of services: negative heating advice, gray water use advice, renewable energy ideas, and employee travel options.

Ike Green will lead the time management team of James and Segun Tunde. Dan holds degrees in environmental studies, business, and a master's degree in architecture. Dan has many years of industry experience. The second part of the group is Sue Lang. Sue has an MBA and experience working at Bonneville Energy Management in their renewable energy division. With a combination of good education and work experience, Green Power's management team will be able to successfully implement its business strategy.

The key to success

Green Power has identified several keys to success that will help in creating a sustainable business. If you follow these keys, your chances of success will increase significantly.

• Provide solutions requested by customers.

• Make sure all solutions incorporate economic considerations into these categories.

• Only provide 100% customer satisfaction.

• All customers should see their expectations exceeded.

Purpose

Green Power has identified three goals to pursue the long-term success of the business.

• A proven environmental benefit assessment plan for building construction, maintenance, and energy consumption.

• Be the director of the environmental health agency in the state within five years.

• Get benefits in three years.

Corporate Summary

Green Power is a green energy company based in Ebonyi. Green Power offers new industrial architects and existing building owners/operators looking to make their existing systems more environmentally friendly.

Operation

Green Power offers a variety of environmentally friendly energy solutions related to new and existing materials. The main areas of advice that Green Power will provide are:

• Passive Heat: This applies to new building construction, by designing structures to capture and use the heat generated naturally or as a result of the building. Examples of passive heating include the installation of air conditioning, and room and window heating.

• Greywater: This refers to the retention and use of greywater. Gray water is water that has been used for other purposes, such as from ponds or rainwater, that can no longer be used as food, but can still be used to flush toilets. or watering the ground.

• Renewable Energy: This service provides consumers with the information necessary to make informed decisions about using renewable energy sources. A renewable energy source can be defined as an energy source whose energy rate is not faster than the production rate. Examples: wind energy, photovoltaic, hydroelectricity, biomass, and solar energy.

• Employee Transportation: This project aims to reduce the energy spent by employees commuting to work. The most common part of the plan is the definition of public transport options, the development of companies that provide public support/alternative transport permits, the regulation of car insurance and showers, and other activities designed to increase the number of people/users who use the machine as their source of work travel.

• Building efficiency: it emphasizes the use of materials locally, thus reducing the energy needed for transportation, and the use of construction materials, thus reducing the required energy for building new buildings.

Market Research Summary

Green Power has divided the market into two different target markets. The first group is architects who build structures or projections (rarely) or for a client (usually). The second customer is the individual customer who wants to add environmental items to their home. The niche Green Power chose to enter is a new territory. Green Power faces competition from construction companies and local companies that may have small departments offering green energy consulting.

Market segmentation

Green Power has divided its target market into two distinct customer groups, both attractive:

Architects

These clients have professional architects who design homes and additions for clients. Architects have established an important relationship with Green Power to provide valuable services to their clients.

Private customers/Special customers

This segment consists of buyers who have residential properties or established business systems. Because of their environmental concerns and knowing that it can be beneficial to have a building decision in environmental matters, they asked Green Power for help. They work directly with Green Power for their design needs and will likely transfer the design principles to their manufacturer.

Competition and buying behavior.

This competition usually takes two different forms:

Eco-Architects

They are architects who specialize in environmental design. In general, all their actions depend on the structure of the environment. Green energy may fall into the niche of this company, but it can serve a larger market, so it earns money and has a positive impact on our world by offering its services to stop buyers, as well as architects, oppose it to the business model of serving only one set of customers.

Rural areas

Local staff is often on duty to provide free advice on environmental design ideas. Employees are encouraged to try to limit their customer's power. These incentives take place without having to spend a lot of money to expand the electricity distribution infrastructure to meet the growing energy demand. Therefore, the more the service can save its customers, the less money it spends on improving the infrastructure, and the more money it makes.

Summary of plans and implementation

Green Power's business plan recognizes that it will benefit from the fact that most business will be done through networking and word of mouth. With this in mind, Green Power will work hard to establish alliances with architects who can brand their work with Green Power, thereby increasing the number of Green customers. Power is enough. Green Power will build on its competitive advantage by having cost-effective environmental solutions. So, in addition to addressing customers' environmental concerns, Green Power services will save customers money over time. The marketing plan will reflect both environmental and economic characteristics. The marketing campaign will acknowledge the existence of two different customers in the market.

Competitive advantage

Green Power will use its economic competitive advantage to turn potential customers into qualified business customers. While some other similar companies emphasize the positive environmental impact of their plans, Green Power will also provide economic support for their plans. This is an important competitive advantage as it shows that the customer can save money in the long run and have a positive impact on the environment.

Marketing Plan

The marketing strategy is based on developing awareness of Green Power projects among architects and end users. Green Power will use extensive networking as a way to develop relationships with many architects in the city.

Sales strategy

The marketing strategy clearly and takes into account the philosophy and the reason why many people are attracted to green energy is its environmental ethics. The marketing strategy will be based on this demand and on the fact that environmental decisions can have a positive long-term economic impact.

Web Packet Summary

The website will be used as merchandise. It will provide a description of the services provided and a list of the various clients served.

Website Marketing Strategy

The marketing strategy for the site is very simple: submission to search engines like Google and the list of websites and all the letters and printed materials of sales/sales from the company.

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