If you don’t understand what a business plan is and why it is important, see our article on how to write an effective business plan and how to build a detailed business plan.
For this article, we have developed a sample business plan specifically for a home tutoring business named Bryan’s Coaching Career which you can tailor for your use.
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Bryan's Coaching Career
Executive Summary
Problem
Schools are not free, children need education, some need more help than others; some parents want to help more than others. Teaching helps children learn.
The solution
Bryan's teaching career offers a wide range of academic courses. Sessions can be private, or students can create groups for lessons. Private sessions provide strong one-on-one support, but group sessions can also be beneficial through cost-effectiveness and the group approach that corporate events encourage. For Atkinson-based tutoring, Bryan's Tutoring Service offers a large collection of past tests useful for teaching material and test preparation. For all students, Bryan's curriculum uses System Analysis (SAF). This unique problem-solving approach taught to students provides a framework for solving all the topics they encounter in school. This method aims to give the student the means to solve his questions effectively.
Price
Bryan's coaching career has identified several target market segments to pursue. The largest segment is Willamette business students. Bryan maintains a close relationship with many professors in the business program, allowing him to schedule lectures and specific courses and receive mentorship from said professors. Within this market, there will be three sub-categories: digital customers, non-digital customers, and international students.
Competition
Teaching lasts as long as students do. And as long as students are self-motivated, they will need teachers to help them find and keep up with their classmates. Some things need to be explained in different ways to be understood. However, while the need for training exists, most activity in the marketplace is limited and unstructured. What makes this institution different is its experience and attention to the needs of each student.
Why us?
Bryan's tutoring services are available to help students. We take a unique and innovative approach to teaching that helps students connect with what they want to learn. Through a personalized and focused curriculum, our students develop the tools they need to succeed in their field of study.
Target market
Market size and dimensions
The institute was established by teaching courses from doctoral management schools in their courses in statistics. This is still the main segment, although other segments have grown and shown the potential to provide significant revenue in the future. Graduate students can be divided into three groups: quantitative, subject/non-quantifiable students, and international students.
Undergraduates will also be served, but Bryan's Tutoring has close relationships with various schools and departments.
Graduate students
The institute was established by teaching courses from doctoral management schools in their courses in statistics. This is still the main segment, although other segments have grown and shown the potential to provide significant revenue in the future. Graduate students can be divided into two groups:
Quantitative: These are students who are at the graduate level and enrolled in quantitative courses such as accounting, finance, business algebra, calculus, and statistics.
Non-quantitative: These are students who request tutoring for subjects other than quantitative. For example, marketing, international management, organizational behavior, and economics. Although traditionally not as demanding as a quantitative test, the experience the company has developed in quantitative studies lends itself well to this field. The ability to prepare students for upcoming exams and give them practice tests is a popular activity that is expected to grow in the future.
Competition
Current situation
Teachers often have limited time and specialized expertise in a given subject. However, few have the resources to provide a comprehensive tutoring program that covers all possible aspects, from understanding the material to getting the highest grade from a given tutor. Most competitions come from one-on-one lessons led by the student's peers. There is no structured coursework available for students that covers their specific lessons, from soup to fruit.
Our value
There are no other companies that offer specialized and targeted services for the target market. This gives the business an edge that will help it survive for some time. The experience and knowledge of each teacher and their curriculum allow the company to offer a unique service that no one else can compete with at the same level.
The key to success
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Develop a topic-based approach that helps students focus on difficult concepts.
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Create a positive promotion of work together - clients sell work to other students.
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Listening to the needs of customers and finding out where their understanding of the concept falls short.
The market
Marketing Plan
A key element of this effort is staying ahead of the student transition process. It is important to get out and see all incoming students. Testimonials from previous customers are very helpful. A cocktail or party at the beginning of the year will allow shallow students to interact with teachers and know who to turn to for help when they feel they need it.
Sales strategy
Most sales come through word of mouth. When new students come to school, classroom teachers tell them about the resources available. Therefore, the first customers provide a lot of publicity for the business. It is always important to be seen and spread the word to new students. The important message to convey is that tutoring is not just for quick learners who have difficulty writing, but for anyone who wants to face and get the most out of their learning experience. The sales process will emphasize the importance of students creating a secret group for the course. By creating a team, students pay less per person, Bryan's teaching gets more per hour, and he promotes teamwork, teaching tools, and quality.
Company
Nature of Ownership
Bryan Coaching Services is a sole proprietorship. The company is owned and operated by Bryan Thomas. As the business grows, it is expected to become a limited liability company (LLC). Soon, the LLC format will be chosen to provide liability protection. A control group.
Bryan Thomas will lead Bryan's coaching career. Bryan brings a wealth of academic excellence and a proven track record of teaching. Bryan first started teaching at a large language school. It was this experience that gave Bryan the idea that he loved and excelled in teaching.
Funding
A tutoring business will need about $5,000 to start. Costs include gas and transportation to meet students who are away from home and some time off. Bryan has set up a bedroom in his home and an office/hall for his business. Additionally, Bryan incurs Internet service provider fees and new computers every two years.
*ATTACH FINANCIAL FORECAST HERE*
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