This article strictly presents a sample business plan template for an NGO/NFPO organization based in the United States; Unite for Youth. To better understand how to develop a business plan you may need to read our previous article on how to write an effective business plan.
Executive Summary
Unite for Youth is a non-profit organization that provides mentoring programs for middle and high school youth in the Greater Claremont area. The purpose of Unity for Youth is to promote relationships between young people that will promote friendship and interpersonal relationships, strong interpersonal skills, and create a sense of hope for the future. The program will interact with local school districts and the juvenile justice system. It is only through personal relationships that a sense of individual responsibility can be rekindled which will give young people the commitment to walk the path of maturity and a sense of pride and accomplishment. Through repeated failures in class and the development of destructive behaviours, at-risk youth lose faith in the opportunities that await them if they succeed in rebuilding their lives. To achieve this goal, young people need to be in a nurturing learning environment that promotes their best efforts and builds self-esteem. Unite for Youth will focus on high school youth. It is expected that within three years, 50% of the system's students will be in high school. This year is especially problematic and the best time for advice to be effective.
Group mentoring programs for young people will pair a young person with a mentor for 12 months. During this time, both of them will participate in a program organized every week to strengthen the relationship between them and improve the child's confidence and hope. Mentors will receive ongoing training throughout the year and attend monthly meetings to report on youth progress. Over time, Unite for Youth will create a learning environment that will be of value to young people, mentors, and the community at large.
RELATED: Sample Business Plan Template for a School Business
Expectations
Forecast
We plan to receive sufficient funds from regular donations and continue to support the business offerings necessary to carry out this work. We expect the total donation to be about half a million dollars per year.
Opportunity
It's about children
Mission
The mission of Unite for Youth is to pursue the following principles:
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Commitment: Unity for Youth aims to inspire friendships and relationships, strong social skills, and instill a sense of hope for the future.
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Response: The purpose of Unity for Youth is to help young people set goals and follow through on their commitments.
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Opportunities: Unite for Youth wants to broaden the horizons of young people to make them aware of what is possible in life.
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Support: Their support system affects people a lot. Unite for Youth wants to encourage young people in a caring and inclusive learning environment.
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Target market:
Unite for Youth has several target markets that are critical to the success of the program.
Young people overcoming stress in their lives, such as poverty, discrimination, abusive situations, addictions, unstable homes, and school life, are Unite for Youth's main market. Leadership programs promote positive change through goal setting, personal training, skill development, and friendships.
Families are also in the middle of the market when adult counselors can help young people find solutions to their family stress and provide a sounding board that is objective and thoughtful. As a result, many young people and their families report better relationships at home. Families should take advantage of our United Parents program, an eleven-month series of information designed to improve parenting skills, especially in the areas of parenting skills. Marketing also attracts counselors to Unite for Youth because they care about children and their communities.
A counselor's relationship with a typical youth requires a commitment that can be sold to a potential counselor. For many counselors, this experience is life-changing, taps into their resources, and challenges their beliefs and convictions.
Keys to success:
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Create a strong support network in the school system and the juvenile justice system.
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Open up a successful investment strategy and expansion program.
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Create an effective training program for counselors that will improve their ability to be good communicators.
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Create an effective monitoring system to protect both the young person and the mentor.
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Raising money
Marketing Plan
Unite for Youth believes in the goal of empowering every child. The aim is to increase the visibility of the program to ensure that:
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Sources will use the service.
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Funding sources will support the program.
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Elders will volunteer to be counsellors.
The marketing plan will be to market this new school well to the juvenile justice system. This will be accomplished by an engagement coordinator who will create and manage a network of contacts that will serve as a focal point for the program. A brochure will be created to sell the benefits of the program to potential referrals and participants. The placement coordinator will provide progress reports for the placement program, school, or agency. The goal will be to build an effective marketing program and a successful consulting relationship.
Marketing efforts will also be put in place to attract and retain quality teachers for the program. The program's mentor will make a presentation to the Claremont Civic and Social Group, selling the benefits of joining Unite for Youth. Remuneration services will be arranged for consultants. These programs will be used to bring new advisors to friends and associates of existing advisors.
The core of the marketing plan will be to create a program board that will oversee the marketing of the program to the community. Increasingly, metrics are important to nonprofits because they are often sought after by donors and communities.
The most obvious metrics are money raised, money spent, and more specifically, money spent as a percentage of the total money raised. We need this to be as high as possible.
Nature of Ownership
Unite for Youth is a non-profit, tax-exempt organization that supports volunteers and at-risk youth.
Financial planning
Forecast
Financial planning is based on important assumptions, many of which are shown in the following table.
*ATTACH FINANCIAL FORECAST HERE*
The important concepts below are:
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We assume that the economy grows slowly without a major recession.
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We think that there is no unexpected change in the availability of federal funds.
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We believe there is a continued need for employment for at-risk youth.
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We take the broad community support for guidance.
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