In another article, we have covered how to write an effective business plan . This article however focuses on what a business plan should look like.

For this sample, the type of business considered is a driving school based in the United States; Markam Driving School.

Executive Summary

Markam Driving School (MDS) offers a wide range of driving services. The company's ultimate goal is to be a one-stop shop for all driver needs including registration, licenses, etc., but currently, Markam offers private and commercial driving lessons in the Seattle, WA area. MDS is positioned as a low-cost company with good service.

Purpose

The goals for the next three years for Markam Driving School (MDS) are as follows:

• Achieve $2.1 million in sales in the third year.

• Expand by starting two more offices (one in Portland, Oregon, and the other in Tacoma)

• Become a comprehensive driver education provider in the Pacific Northwest.

Company Mission

The mission of Markam Driving School is to provide high-quality and comprehensive driver training courses at a low cost. The most important aspect of driver training is SAFETY. Markam Driving School aims to have graduates of our program with the best driving record of any competitor in the Pacific Northwest and to promote that reputation to create market share.

Corporate Summary

Markam Driving School was started by four individuals who saw an untapped potential in the driver training industry. This ability is to create a new low-cost environment so that you can compete with large companies in terms of quality. This initiative will be created through various connections and collaborations between suppliers and local buyers. The company has seen continuous growth in a mature market, which is a sign of the company's business strategy.

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Company Ownership

The company has eight investors, most of whom are company employees. Together they own 100% or 3,000 shares of the company. Markam Driving School is incorporated in the state of Delaware and is obligated to operate under that state's laws. By the law of the company's charter, no investor can trade, sell or dispose of any share without first informing the company's directors. Markam Driving School is currently seeking new investors to help offset the expenses of its planned expansion. The strategy provides for a new issue of 4,000 shares to these new shareholders.

Operations

Markam Driving School employs fully trained and certified instructors who provide all instructional services. In addition, the company has ten cars (both manual and automatic) and five computer simulators that are used to train customers. Each of these pieces of equipment is maintained regularly and is replaced every few years to keep up with technology and to provide a high-quality look to the company.

The company is preparing plans to launch a new commercial driver's training program that will provide greater margins than ordinary operators or driver improvement programs. Additionally, the company is negotiating with the Washington State DOT to have a proximity office located at our facilities to provide the one-stop driver "supermarket" envisioned by management.

Service Description

Markam Drivers School offers a wide range of state-certified courses and services. These include:

• Adults evening and afternoon.

• High school programs for school districts that do not have their indoor opens.

• Street safety lessons.

The court has approved defensive driving courses for people looking to reduce traffic fines.

Each system requires the student to buy their items with their study equipment and can be like 15 weeks for the student. Other study methods from two weeks. Teachers must have some time in school weeks for students' problems.

Benefits

The block you will get to the exit route and the company. The currency exchange is not available and paying the low price. However, the advantages of producing at a high scale and achieving economies of scale are very good. Once MDS becomes a regional player, these economies of scale will benefit the company. A large number of competitors in this area, including agents such as home training and institutions such as high schools, means that prices for these services are competitive. The only way to get ahead in this industry is to use cheap guidelines and apply energy in all areas of the business.

Market Research Summary

Just about everyone in this country needs driver's training at some point in their lives. Therefore, the potential market for MDS is anyone 15 years of age and older in the Seattle, WA area. We divide this market into several segments based on their individual needs and demographics. These parts are:

• Novice drivers.

• Adult drivers.

• Drivers under court order.

• High schools.

• Commercial drivers.

Market segmentation

Each group has different needs based on their lifestyle and previous driving experience. Most of our senior drivers have busy schedules that can spare time for driving lessons during lunch and evenings. We have designed classes that meet these needs. Also, unlike our young students, many of our seniors are existing drivers who need a refresher course, driving lessons, or need to go through a process due to a traffic violation. road.

Marketing Plan

For now, the company is focusing on its core market, entry-level students. That means building close relationships with school districts and moving forward with those agreements. In addition, the company focuses on the web, newspapers, media, and television, all of which are aimed at teenagers.

Starting next year, MDS hopes to have some form of advertising or kiosks in the stores that our target customers frequent. As the business expanded, we focused on creating a detailed report on the lifestyles of our target market to refine our marketing efforts. With this report, we can move forward with the best possible client organizations and partnerships to promote sales and fill our classes.

Pricing plan

MDS charges its services based on the accumulated cost to provide such services and adds a flat profit margin to arrive at a final profit/market ratio of 7%. In Washington state, the government regulates how much a company can charge for a class that a student must attend to eliminate or reduce, certain types of traffic violations.

Management summary

MDS has an excellent management staff that provides comprehensive direction for the day-to-day operations of the business and its future planning. This included Mr. Markam, the President, and CEO, the Head of Marketing, Ellen James, William Harper, the Corporate Controller, and the two people responsible for education planning and coordination, Jane Wilkes and Ken Thomas. Each of these people, except for Ms. James has been with the company since its inception and is its director.

Employee plans

The expansion of the business to include two more companies will put a strain on the current company's management. Each of the company's four senior managers, apart from the marketing coordinator and manager, is called upon to be the construction manager of any existing site or project, at one time or another.

*ATTACH YOUR FINANCIAL FORECAST HERE*

This article puts forth a sample that you can adopt when creating your school business plan. You can use SmartSSMSolutions now as part of your marketing strategy and also develop your financial forecasts.

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