Before reading this sample, you should know that we have extensively discussed in another article how to write an effective business plan . We have put the information in that article into a sample to show you what a business plan for a fashion business should look like.

For this article, the fashion business is a business dealing in bridal and other wedding dresses based in the United States, The Bride.

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Executive Summary

The bride is a matrimonial shop like no other. While most bridal shops focus on selling wedding dresses, we focus on everything else. We will cater to the needs of the mothers of the bride, and daughters. In addition, we will provide many accessories for all female members of the party. Bride's Entourage is registered as a single-member LLC, incorporated in the state of Oregon, with sole owner Dorina Thaker. The purpose of this business plan is to get start-up money. We hope that the business will break even in the fourth month of work.

Objectives

The brides have the following objectives:

• Be the first store for bridesmaids once the bride buys her dress (i.e., Mother of the bride, mother of the groom, bridesmaids, bridesmaids, shoes, and accessories).

• Have strong sales in the first 12 months of operation.

• In the third year, have sales more than double the level of the first year and a loss of at least 10% of sales.

Purpose

The bride is a boutique that offers clothes and accessories for brides. We believe in providing superior customer service and creating a relaxing and enjoyable shopping experience. We believe in providing our employees with professional services and a pleasant work environment, which helps our employees to feel confident and valuable to our customers.

Key to success

To be successful in this endeavor, The Bride must:

• Create and maintain a reputation of being a one-stop shop for wedding shopping beyond wedding dresses.

• Create a strong social media network among others in the wedding industry.

• Provide exceptional customer service.

• Manage new product mix.

Corporate Summary

The bride is a new retail store that will be a unique addition to the boutiques in the greater Portland area. While most bridal shops focus on providing the bride with her wedding dress, Bride's Entourage is all about wedding dresses. Our main products include mother-of-the-bride and mother-of-the-groom dresses, bridesmaid dresses, bridesmaid dresses, wedding shoes, and wedding accessories, such as veils, headpieces, and jewelry. Our goal is to be a one-stop-shop for more than wedding dresses and to provide a satisfying shopping experience for our customers.

Company Ownership

The shares are held in secret. Registered in the state of Oregon as a single-member LLC with Dorina Thaker as owner.

Introduction Summary

The largest portion of the startup cost is an inventory (30%), finance (23%), and equipment and rental improvements (19%). The start-up capital will be financed by a combination of the owner's investment and a long-term loan.

Product

The female team will wear the mother of the bride, the mother of the groom, and the bride and groom dresses. Additionally, we will carry bridal shoes and bridal accessories such as veils, headpieces, and jewelry. We will try our best to offer products in a variety of styles at good prices with well-known manufacturers. The clothes will be sold in order. We will keep samples of each model in the store for customers to try, and once they decide on a style, we will adjust it to their size and color of choice. However, if the customer is satisfied with the preview, they will be given the option to purchase the item.

When clothing is made to order, a 50 percent non-refundable deposit will be required. Once the garment arrives, the deposit will be applied to the balance. Full payment must be made before the customer can collect the garment from the store. Veils and head coverings will be sold in the same way as clothing. Shoes and jewelry will be sold on the floor. Marriage goods are usually bought in two seasons: fall and spring. The fall shopping season is usually for things that will be displayed in winter and spring, which will be worn in spring and summer. Spring shopping season is usually for things that will be displayed in summer and fall, which will be worn in fall and winter.

Many manufacturers set a "minimum", which means they require a certain number of samples to be purchased at one time. Some manufacturers require all swatches to be purchased at once, while others allow swatches to be purchased on a rolling basis. The bride's shopping pattern will be influenced by the designer's requirements and the consumer's demand for new products. Brides will follow the "revenue rate" (the number of times a dress is purchased), and if the dress sells well, it will be discounted.

Market Research Summary

For the past five years, Multnomah County has seen over 12,000 weddings each year. According to population projections for Multnomah County, the number of women here will increase by about 3% over the next five years. It is good to conclude from these facts that there are strong customers that will increase a little in the coming years.

What's unique about The Bride is that it shines a light on wedding shopping that is often overshadowed by wedding dress shopping. Wedding dresses accounted for about 6.1 percent of wedding spending, while maternity dresses, bridesmaids' dresses, and bridal accessories made up 7.8% of total wedding spending. The bride's focus is 7.8% which is often a consideration for most bridal shops.

Market segmentation

There are three main market segments that The Brides will serve: Mother of the Bride/Mother of the Husband; attendants, including bridesmaids. It's important to note that most wedding dress shoppers are there for the experience and to make the purchase on the go.

These customers will want a unique shopping experience that understands their needs in the upcoming wedding.

Competition and buying behavior

There are approximately 40 bridal shops in Multnomah County; However, all these stores focus on wedding dresses, so they have a wide selection of mother's dresses, bridesmaid dresses, wedding shoes, and other wedding accessories. Brides are unique in Multnomah County by focusing on everything but the wedding dress. Summary of plans and implementation

The bride has the advantage of being the only such store in its market. Our marketing and sales strategy will emphasize the unique benefits of Multnomah County Wedding Party:

• Our variety of clothing, manufacturers, and accessories

• Our attention is given to all the women at the wedding

• Our great location and shopping destination

• Our marketing strategy begins with standard print and online listings and wedding advertisements and continues through a network of wedding consultants.

• Our location, next to a supporting business and a high-end shopping center, will generate more traffic.

Marketing Plan

Brides will use the following techniques for its marketing efforts:

• Wedding Publications - This includes magazines used to promote wedding shows and local wedding reference books.

• Wedding Consultants - By building relationships with local wedding consultants, we will have a direct referral source.

• TheKnot.com - This is a website designed for people who are planning to get married. Visitors to this site can perform state-by-state searches for stores and services in their area. By registering on this site, we will focus on our specific market.

• Web Links - Many manufacturers offer a "store finder" on their web pages. Therefore, when available, we will be listed on the websites of the line manufacturers we carry, with a link back to our website.

• Yellow Pages - We will be listed in the "wedding" section of the yellow pages, so this will be the basis for customers to find us.

Website Marketing Strategy

The website will be a resource for customers who want to learn more about our store. Visitors to our site fall into two categories:

• People who have never visited the store and want to know more.

• The bride and groom when they are ready to order their dresses.

Group 1 visitors will come to the site to learn more about the store and what we have to offer. Key points for these visitors will be store details, links to our manufacturer sites, store maps, contact details, and store hours. The 2nd guest will be brides who are unable to enter the store to be ordered and/or pay their deposit. It is common for brides to be out of town and unable to come physically to fulfill their purchases.

Employee plans

The bride will have a dealership with an owner and three employees. The store will have two clerks in the store on weekdays and three clerks in the store on weekends. Salespeople will be paid hourly. In years two and three, sales associate hours will increase to accommodate the expected increase in sales; therefore, the salary in two and three years increases significantly.

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