Having read our previous article on how to write an effective business plan , this article draws from the discussed points to show what a business plan should look like.

For this article, the business under consideration is a logistics business based in Portland, Oregon specializing in the delivery of bikes for law firms based in the United States; The Two Wheeled Oracle.

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Executive Summary

Two Wheeled Oracle is a Portland, Oregon bike delivery company for law firms. The Oracle can deliver documents and small packages to clients, and other law firms, and deliver and file documents with the clerk of court. Law firms will be the primary and only target customers, and non-lawyer customers will be served but not pursued.

Oracle will provide companies with confidence and industry insight, enabling them to deliver superior services over current service providers. This will allow the company to quickly gain market share. Profit will be earned in the ninth month and the income in the third year will be good.

Purpose

Our goals for the first three years of employment include:

• Create a service business whose goal is to exceed customer expectations.

• Oracle is used by at least 30 different law firms.

• Increase the number of customers served by 20% per year through high performance.

• Develop a valuable resume in the first year of employment.

Mission

Two Wheeled Oracle's mission is to provide companies with a fast delivery service environment. We exist to attract and retain our customers. When we follow this principle, everything will fall into place. Our services will exceed our customers' expectations.

Corporate Summary

The Oracle is a bike delivery service serving law firms in downtown Portland, Oregon. The company provides document delivery services for law firms; Documents can be issued to other law firms, and clients or filed in court. The company can provide customized collections and automatic running. In nine months, the business will be profitable.

Company Ownership

The company will be an Oregon company, owned by Alwyn Laate.

Introduction Summary

The Two-Wheeled Oracle will receive the following starting fees:

• Office furniture which includes two desks, two chairs, and two filing cabinets.

• Two computer systems including a printer, CD-RW, and high-speed Internet connection.

• Three phone lines.

• Fax and shredder.

• Website development to place delivery orders online and receive them every five minutes.

• Legal fees for the installation of the company.

• Nextel . The Nextel mobile phone will be used for communication between the mobile unit and the base. Nextel is used because it provides two-way communication, like a two-way radio, over cellular frequencies, but at a much-reduced rate compared to standard telephone service. Nine cell phones will be required initially.

• Messenger bag with company logo.

Operation

Two Wheeled Oracle will offer a bike delivery service with a focus on law firms. The service can be used to file a complaint, transfer to a client or opposing attorney, or file with a court clerk. In addition to responding to direct delivery calls, Oracle will establish a subscription base with law firms for daily collection to file with the court clerk.

Although The Oracle will focus on law firms, the office will accept services from businesses/others seeking information in downtown Portland, services will be accepted but not solicited. The courier offers delivery times from one hour to three hours.

Market Research Summary

Oracle will serve in a Portland-based law firm. This is a very attractive feature because law firms have a constant need for delivery services. Most companies ship around the clock. Oracle may contract with companies to provide multiple scheduled collections per day.

Oracle will serve non-legal enterprise customers seeking services. In addition to documents, the company can deliver small packages.

Target market segmentation strategy

Oracle will focus on its marketing through channels common to all law firms. The first is the Oregon Bar Journal. This is a newsletter approved by all practicing lawyers and lawyers. Advertisements will be placed in newspapers to increase Oracle's visibility. In addition, yellow-page advertisements and brochures will be distributed.

Business Analysis of Services

There are about 20 different delivery services in the Portland area, a quarter of which are taxi services. Others are couriers or couriers. Some travel by car and a few by bicycle. Generally, bike messengers are cheaper because they have less money. In the city center, car carriers can be as fast or even faster than car carriers because of all the car traffic.

Summary of plans and implementation

Oracle's strategy to gain market share will depend on its competitive advantages: trust and industry knowledge. Trust is very important to the law firm and it will make Oracle very attractive. In addition, Alwyn's corporate knowledge will help to convince companies to give this company a try, as they understand and meet the needs of legal entities.

Portland was chosen as the headquarters of this project because it is an environmentally friendly city. Citizens are interested in the health of the environment and welcome new businesses on the same principle. The Oracle is a proud bike carrier, proud to help maintain a safe and healthy environment in Oregon.

Marketing strategy

Two Wheeled Oracle understands that it is difficult to enter many law firms and moved to their current service providers and will offer a 20% discount for one month of service. Although this is a little disappointing in terms of value, it is only a short-term concern. The long-term benefit is securing a loyal customer.

Sales forecast

The first month will be spent setting up offices and recruiting and training ministers. The second month will start to see some sales activity. Sales will increase from the third month. There will be a gradual increase every month as more businesses become aware of the company's services.

*ATTACH FINANCIAL FORECAST HERE*

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