You can check out our other article if you would like to know more about how to write an effective business plan.

For this article, we have carefully developed the points into a real-life scenario to create a business plan specifically for a tech business based in the United States that is specialized in IT consulting, PC Repair.

RELATED: Sample Business Plan Template for a Transport Business - 

Executive Summary

The problem and the solution

We depend on our computers. Finding a reliable professional is a problem for anyone who does not have a direct channel through a company, employer, friend, or relative. We are solving this problem.

The solution

PC Repair will provide IT and technical consulting (repair, training, networking, and upgrade services) to local small businesses and home PC users. The company will focus on marketing, feedback, quality, and creating and maintaining customer relationships.

Price

The nature of the computer industry, as well as its unique technological development rate, creates a constant need for companies that can share and advise customers in matters related to computers. In the city, the majority of potential customers are dissatisfied with the existing options, creating an attractive niche for new startups. Small business PC users will provide most of our business revenue. Business Week expects the computer industry to grow by 12% and the pace of processing continues to increase in the coming years, providing rich assets for sale.

PC Repair has decided to focus primarily on small businesses, as these customers usually do not have a full-time IT person, but they do have full-time IT needs. PC Repair will provide these customers with affordable, on-demand services. We can also offer maintenance contracts that generate additional monthly income. For our residential customers, we will provide affordable and helpful services with flexible schedules to meet their needs. Our target market will focus on Ramsford-on-Bitstream and the surrounding area. Market research shows that there is a great business for a small company like PC Repair.

Competition

Second-hand market research shows that IT service customers are loyal to vendors who do a good job and meet their needs. The analysis of PC Repair's main competitors does not show significant strengths that will be a significant barrier to market penetration, while our regional competitors have significant weaknesses.

The computer repair and maintenance industry are fragmented, with a few national players and hundreds of small local shops. While most computers are repaired in stores, close to the customer, parts for repair come from manufacturers and distributors; Delays in obtaining the necessary parts can significantly slow down the repair process. Large chains have solved this problem by investing heavily in marketing all the time, while local stores offer customers a commercial experience between personal relationships and trust that can sometimes stop. PC Repair has established a relationship with a local distributor to fulfill special orders quickly; Although this ability is more expensive than a normal channel, it will allow us to quickly build a reputation for efficiency and responding to customer needs, especially for our small business. We will use the loyalty of these customers for joint sales and continued growth.

What we will do

PC Repair will set the standard for onsite IT solutions and immediate onsite service and response. Our clients will receive personal attention at an affordable price. Our customers will receive the highest level of customer service available. Our employees will receive great training, a safe work environment, fair wages and benefits, and incentives to use their best judgment to solve customer problems.

Expectations

Forecast

Due to our effective cost control, we will see a low and positive net profit in the first year, even after you move into the rental space and hire technical staff. We lose some money in the second and third years, but we pay the owner's salary, and the money covers the loss. There will also be tax benefits. We hope to benefit in the long run.

Raising Funds

We will get $43,000 to start. It will be a loan of $20,000 to $23,000 from the owner.

Market segmentation

The existing IT job market is so large that it is difficult to manage. We have divided our potential market into two groups, based on their needs: PC users and small businesses.

Home PC user

Our home user PC market includes people living in a local area (15-mile radius), typically between the ages of 30 and 70, with at least one home computer. We do not expect money from users under the age of 30, who are usually very interested in technology and are willing to try repairs and upgrades on their own, without asking for help from a professional. These home users usually have computers for sending emails, playing games, writing letters, scanning and printing photos, and sometimes for bookkeeping or taxes. PC users with more sophisticated equipment often have enough technical knowledge, and technical experience, to do their repairs and upgrades. Their hardware needs will include the computer itself, monitor, keyboard, mouse, printer, and scanner.

Small business owners

Small business owners will generate most of our business income. Their business use may include minor uses, such as updating the company's website for physical stores, keeping records, creating graphics or social media, and writing newsletters. It can also be more extensive, combining inventory tracking, point of sale systems, customer databases, online product/service delivery, or product development. The more intensively they use their business computers, the more important they are that their technology works efficiently and reliably, and that repairs and support are good in case of problems. Their hardware needs will include the same things as home office staff, plus servers, backup systems, data storage, and wireless networks.

Competition

Our current competition, they are a provider of advanced and efficient computer services. However, they have high turnover, young and inexperienced workers, and are more interested in selling new products than working on existing machines or finding custom solutions. They do not provide any kind of lift and drop service and do not provide any onsite assistance. They only provide hardware support. Competitor B. Smaller and less well-known than A, B provides many services to residents of the eastern and southern parts of the city. They are willing to spend time with the customer, find out exactly what they want, and suggest new options than competition A. However, they have a poor organizational structure and a poor store, which hinders customers. customers. competitive customers. They also don't offer on-site services, although they plan to set up a download and trial service. They are in the best position to copy our customer-stealing innovation, but their management is not interested and may not accept the competition. Both of these companies pay higher than PC Repair; we will be able to attract paying customers without much work.

Key to Success

Our keys to success are:

• Create brand identity through marketing.

• Responsiveness: Be an on-call IT healthcare provider with fast response times.

• Quality: Get the job done right the first time, 100% guaranteed.

• Relationships: Cultivate loyal customers.

Marketing Plan

Our marketing strategy will aggressively exploit the weaknesses of our competitors. During the launch period, we will run a large ad in the business section of a local newspaper, asking, "Are you fed up with poor customer service for your IT needs?" These ads will emphasize our benefits, including on-site service, competitive rates, and quick response and turnaround times. They will announce our opening date and include a coupon for a free survey service for the first 20 customers. We will be following up on these early announcements with small direct marketing campaigns to small business owners, as well as listings from the Chamber of Commerce. Jack will use his contacts with professional clients from his years as a manager to create a "buzz" around this new company.

Nature of Ownership

PC Repair was originally expected to be done by the owner in the owner's home. However, recent feedback from our marketing campaign has shown a higher sales potential than previously thought, and PC Repair has been reformed into an S company . This change will give the owner more legal protection and will also improve the financial performance of the business as we increase the number of employees to 5 in the next three years, rent different office spaces and buy vehicles land on the phone.

*ATTACH FINANCIAL FORECAST HERE*

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