For a detailed explanation of what a business plan is and how you can develop one, you could consider reading our article on how to write an effective business plan.

In this article, we present a sample of what a business plan should look like, specifically for a transport business. In this sample, the transport business is a taxi company based in San Francisco; City Taxi.

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Executive Summary

City Taxi is a company based in San Francisco, California whose mission is to provide reliable, fast, and safe taxi service using in-vehicle credit and debit card access and dispatching helpful customers. The company will establish its presence in the industry by acquiring an existing taxi company, Mighty Cab, a family business that was established 12 years ago. City Taxi will provide complete taxicab services using the latest equipment and technology to facilitate the travel of individuals in and around the San Francisco area. The company’s products and services show that we are an innovative, forward-thinking company that recognizes the need to move with ever-changing customer needs. At City Taxi, our philosophy emphasizes service and understands that effective communication is a key part of our business. The company also knows that, in a competitive environment, flexibility and professionalism keep this face. The company has drivers and employees who are helpful, efficient, and fully trained in the use of computer dispatch systems. As an added safety feature for drivers and passengers, taxis in the city are equipped with Global Positioning Systems (GPS), which allows the taxi to be tracked or located in an emergency. All taxis in the city must be clean, well-maintained, and regularly inspected for safety and comfort.

Objective

The goal of the company in the following year is to pursue aggressive marketing campaigns and, from there, to enter at least 65% of the market. The company goal in the next two years is a high office in San Francisco met by continuous checking, considering the customer.

The City Taxi is to perform a reliable service of security using a complete copy of credit card/debit cards.

Technology Highlights

City Taxi has a unique Global Positioning System (GPS) that identifies the nearest driver, allowing the driver to give an accurate arrival time. Credit/debit card system. This system is the first of its kind in San Francisco and is convenient for both passengers and drivers as immediate support is provided. A washing machine is located in the back seat, giving the passenger privacy.

Trademark

The company is registering Patriot as a trademark.

Corporate strategy

Taxi City plans to fill the market with television advertising that presents the company as the premier taxi service. The company will use the latest automotive technology to dominate the credit card segment of the market. City Taxi will dominate the market because no other company has a special plan.

Benefits

Taxi City products and services offer customers the following benefits:

• Convenience: Taxi City products and services offer both the driver and the customer the convenience of a credit/debit card system that provides instant approval.

• Modern call center: Taxi City allows us to provide quick service by picking up the nearest cab when a call comes in. When a call comes in, it's put into the system, the system sends a message to the dispatcher, and the system shows the closest car in the area, the neighborhood area, going there, and it is the sender who can call.

Operation

City Taxi provides taxi services using computerized dispatch to assist with quick pickups and excellent customer service. The software and hardware used by City Taxi offer convenience to customers by allowing them to use credit and debit cards in taxis.

Description of services

The taxi driver is often the first contact a visitor has with San Francisco and as such City Taxi realizes the importance of first impressions and customer service. The company's customer-focused philosophy and commitment to service are reflected in the rigorous selection of drivers and comprehensive training program. Customers can expect the following high standards when traveling with City Taxi:

• The taxi is clean and comfortable

• Friendly and courteous drivers

• The most convenient service

• Maintenance/maintenance services.

Future operations

City Taxi plans to meet the market demand by continuing to add taxis (pedestrian seats that can accept credit cards inside) over the next five years. City Taxi believes that it can capture this niche and benefit from the overall market share. Other plans for next-generation products and services include financing options for our drivers. The company's products and services are expected to be introduced within the next 12 months.

Market Survey

The company made the materials inquiry, mobile data, and credit card/debit cards of taxi companies. Generally, these prices represent businesses over $119 million in March 1999. In these markets, City Taxi will focus on the more lucrative credit/debit card segment.

Customers and Markets

City Taxi will focus on the credit card market with low-income customers in the San Francisco area. Target customers are motivated to use our services over those of competitors because of the quality and convenience associated with our services.

Competition and buying behavior

A competitive threat exists from the taxi industry in the San Francisco area. Their weakness is that they don't have a credit/debit card payment option, some still use a radio transmission system. Transportation, Inc. Has computer support dispatch but no credit card processing capabilities. Capital Cab, Yellow Cab, and Diamond Cab all have radio information and select drivers accept credit cards. However, these drivers do not provide treatment/service in the vehicle, and approval must be obtained from the head office.

Sales strategy

At City Taxi, the sales process is the same for the two areas of City Taxi: taxi services and repair and maintenance services. The company plans to establish its online presence by creating a website through which sales can be made. The District of Columbia Cab Commission regulates taxi fares.

Management

The company's management philosophy is based on responsibility and respect. City Taxi has an environment and structure that promotes productivity and respect from customers and colleagues. City Taxi members are organized into two groups:

• Taxi cabs. The taxi cabs division will consist of taxis, driver-owned and company-owned, call centers, and management. In total, City Taxi will have about 20 employees in this department. This division will manage the day-to-day operations within Taxi City. Mr. Taylor, the CEO, will be responsible for vehicle purchases and dealer and supplier relationships. There will be 10-20 employees in the call center, three supervisors, three dispatchers, an office manager, a data registrar, and a payroll employee/ paid.

• Maintenance and repair services. Division to treat a vehicle settlement. Drivers will be charged a discounted rate for rebuilds, wheel alignments, and other repairs. The division will have seven employees, to begin with.

*ATTACH FINANCIAL FORECAST HERE*

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