In another article, we have discussed how to write an effective business plan for any business. To better understand this template, you may need to read through the article first.

This article presents a sample business plan template for a food delivery business, particularly a pizza delivery business based in the United States, Tsunami Pizza.

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Executive Summary

The western part of South Gate has seen explosive growth in the last three years. More than 3,000 new people live in the western region. Businesses in the region are slowly embracing this new opportunity.

Tsunami Pizza is launching a new pizza delivery service that will focus on the western region. Currently, the nearest pizzeria in the area takes about 45 minutes to deliver a pizza. Tsunami Pizza will reduce delivery time by more than 20 minutes. Tsunami will offer better pizza, at a lower price, and deliver it to the customer's door faster than the nearest competitor.

Objectives

• Take over many pizzas' delivery services in the western region.

• To provide our customers with high-quality products, at low prices, and to provide unparalleled customer service.

Mission

Tsunami Pizza's mission is to provide Westside residents with the best pizza delivery service in town.

Key to success

• High-quality products that will promote customer loyalty.

• A business that will ensure fast pizza delivery.

• Delivering to people with great marketing skills.

Corporate Summary

Tsunami Pizza is a new pizza delivery service launched in the western part of the city. John Lindsay, the owner of Pizza Tsunami, has seven years of experience in the restaurant industry. Its mission is to satisfy customers' demand for quality pizza that is delivered quickly and with a smile. Pizza Tsunami will serve an area of ​​seven kilometers with more than 25,000 people. The price will be set at the top so that the price of Tsunami Pizza wins the competition. The delivery people will use their vehicles so that the company does not have to buy a delivery vehicle.

Introduction Summary

The starting price of Tsunami Pizza will include cooking equipment. John Lindsay will invest $50,000.

Products

Pizza Tsunami will serve a variety of New York-style pizzas' , as well as sodas and drinks.

Market Research Summary

The Westside is a growing middle-class area with a population of 25,000. Most of these residents are families of four or more. The average income in the area is $38,000. The boom in the area is a response to new job opportunities in the city's Westside industrial park. Companies that have done well with these people have traditionally demonstrated the power of the Pizza Tsunami. Tsunami Pizza's neighbor, Video Magic, has been operating in the area for over a year. Video Magic is the closest video store serving the western region. Their sales increased by 40% due to its location and lack of direct competition on the Westside. With continued growth in the area, opportunities to serve Westside residents will increase. The business will sell to individuals but will also take on some catering services for groups and corporate services on the Westside.

Summary of plans and implementation

Pizza Tsunami will use advertising to promote business. We will use the local Westside newspaper to advertise. Also, we will be hiring people to hold the sign at the corner of 11th and Tyler. We will also be using the door upgrade method in the western region. Our big promotion will be linked to the Magic video. We'll be giving away a two-for-one video coupon with every purchase at Tsunami Pizza that can be used in Magic Videos. Video Magic will offer its customers a $2 off coupon that can be used on Pizza Tsunami.

Competitive advantage

Tsunami Pizza's main advantages are:

• Location: Tsunami Pizza is located in the Midwest area at the corner of 11th and Tyler. These two streets are the busiest in the area. The closest pizzeria in the west area is a 15-minute drive. Pizza Tsunami can deliver in half the time of its competitors.

• Cheap/low prices: Since Tsunami Pizza only delivers pizza, its prices do not reflect the range of traditional pizzerias.

Sales strategy

Tsunami Pizza's marketing plan is simple. First, to provide the customer with high-quality pizza at a low price. Second, make sure the pizza is delivered quickly. Third, carriers must work to build customer confidence.

Management summary

John Lindsay will be the manager of Tsunami Pizza. John started as a waiter at the popular Sweetwater restaurant in town. At the time, John was a freshman at Robertson University. In 1995 he received a bachelor's degree in history. Shortly after graduation, John was offered a shift supervisor job at Sweetwater. He has been in this position for five years.

Employee Structure

Tsunami will have the following staff:

• Administrator.

• Kitchen staff.

• Two delivery men.

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