In another article, we have discussed extensively how to write an effective business plan . This article will put all the concepts discussed into an example of how a business plan should look like, particularly for an IT business based in Hawaii, Management Information Hawaii.

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Executive Summary

By focusing on its strengths, key customers, and the values ​​underlying their needs, Management Information Hawai'i, Inc. (IMH) will continue to increase sales in its first three years, while maintaining a high margin in sales, with an emphasis on financial management and operating income. This business plan leads the way. It renews our vision and strategic direction: to add value to our target market and to strengthen our relationships with businesses in the local market. It also provides a step-by-step process to improve our sales, margins, and profits.

This plan includes the executive summary, chapter and business, product and service, marketing direction, program plan and forecast, management team, and financial plan.

Objectives

• Earn a positive profit (EBIT) in the first year of operation.

• Maintain an average margin throughout the career.

• Maintain just-in-time (JIT) inventory levels or 11 turnovers per year.

• Increase sales well and continue in the second and third years.

Purpose

To provide the Hawaiian business community with quality information technology brand business information solutions, reliable and professional service support, unparalleled marketing services through the application of the principles of Kina`ole and aloha sincerity, and to earn a fair profit because we are self-employed. and those affected by having a good and efficient business process.

Key to success

The keys to our success are:

• Create and maintain strategic relationships between our developers and other industry-related business partners.

• Accommodate the customer in the market who is doing business in the market process; and,

• Manage the business by organizing, measuring, and adjusting the basics of the Balanced Scorecard:

• Financial goals vs. Results

• Internal Marketing Strategy Objectives vs. Results

• Learning goals and employee growth vs. Results

• Customer satisfaction goals vs results

Corporate Summary

Information Management Hawai'i, Inc., will sell and operate digital corporate information systems for businesses in Hawaii, with a focus on Neighbor Island business areas. IMH will be formed by acquiring three existing businesses: Maui Office Machines, Inc.; Hawaii Electronics, Inc.; and, Kauai Office Equipment, Inc.

Company Ownership

IMH will be a private corporation [C corporation] majority-owned by the IMH Employee Stock Ownership Trust. There are currently 15 employees, all of whom will hold an equal stake in ESOT. New employees will have the opportunity to participate in the Company Ownership Plan (ESOP) after the trial period.

Introduction Summary

Our initial investment will be $1 million, including $450,000 for the acquisition of Maui and Hilo services from Servco Integrated Office Technology.

Other funds will be used for:

• Original Listing: $200,000

• Initial investment: $225,000

• Policy, insurance, rent, and miscellaneous: $125,000

Company location and facilities

We have two locations, one in Kahului, Maui, and the other in Hilo, Hawai'i. Servco Pacific, Inc. currently renting both offices, we will rent them a month to month until we can move to a more suitable office. In Kauai, we have a subcontract with Kauai Office Equipment to manage equipment and services.

Description of products and services

IMH will market and sell branded business information distribution systems and equipment, technical services and support for such products, and the merchandise used by such systems. We will be your single source for business information and imaging products and services. After reviewing the offerings of our various manufacturers and reviewing our core competencies, we will focus our marketing efforts on the digital products offered by Canon USA and eCopy, Inc. We will integrate this product line with Lexmark and Hewlett-Packard printers. As we continue to transform the business into a digital marketplace, we will partner with other manufacturers and IT vendors who can support our range of products and services.

Hardware product offerings will include:

• Canon Image Runner MFPs (scan/copy/print/fax)

• Canon Multi-function Faxes (Print/Fax)

• Canon Production Products (Commercial Color)

• Canon Micrographics Products (electronic document storage)

• Canon Print Products (Color)

• Lexmark printing products (monochrome and color)

• Hewlett Packard Printers (laser)

Software offerings will include:

• eCopy Scan Station

• eCopy Share Scan

• eCopy Company

• Canon Photo Platform (Document Distribution)

Service products include:

• All maintenance contracts included (call service and equipment)

• Entry service (time and resources)

• Warranty Repair (Select Canon Customer Products)

• Selling used items

• Professional services include:

• Analysis and design of information systems

• Network configuration and installation (excluded)

Products and services

From the beginning, we will explore and research new information technologies to add to our product offerings. The products we choose will align with our vision to move the company from a vendor of tools to a provider of complete information management solutions.

Convergent information products will include:

• Wireless LAN system

• Information Management Systems (Hardware and Software)

• Tele-business and e-business systems

• Transport and reproduction of media (distribution and publishing)

Manufacturing relationships

We have strong relationships with our manufacturers and suppliers, and we will be able to take advantage of all the discounts and promotions to maintain our margin at around 49% throughout the entire project. We will implement a plan and use the process of finding resources, resources, resources, and resources to strengthen our limits.

As we continue to grow the business, we will explore other manufacturers and product lines in the IT industry to strengthen our core offering to improve quality and scope.

Marketing strategy

The most significant trend in today's B2B market is the shift from analog to digital technology, and from standalone services to networked multifunctional platforms. It is this behavior that caused many of the main players in the non-stop office equipment (Copier) companies (Xerox, IKON, etc.) to fail and see their profits fall.

Market growth

As the price of computers continues to fall, unit sales rise. Market research published on the personal computer market is amazing since the US market alone receives more than 30 million units per year and the market is growing by more than 20% per year. This rapid growth rate is true for manufacturing systems that connect to retail computers. The analog systems and devices that populate the industrial market today will be replaced by integrated digital systems in the coming months and years. IMH will position itself as the fastest-growing technology provider for new businesses while continuing to maintain and enhance the current analog customer base.

Main competitors

In our high target segment (medium to large companies, Hawaiian companies, and government agencies), the main competitors are Xerox and Lanier. The second "small" competitors on nearby islands are Maui Office Machines and Business Supplies on Maui, and Hawai'i Electronics and Stationers on the Big Island. Our overall competitive strategy in these sectors will be based on Canon's most advanced technology and value-added services and advanced support.

Competitive advantage

Our competitive advantage is our position as a partner to our customers, who are customers rather than customers. By creating a business based on long-term relationships with satisfied customers, we are simultaneously building a defense against competition. The longer the relationship lasts, the more we help our clients understand what we offer them and why they should both stay with IMH and refer us to other companies. In close-knit communities such as neighboring islands, reputation is very important and word of mouth is useful. Useful tips

IMH provides peace of mind to its customers by being a supplier that acts as a partner and offers quality products backed by the highest level of service and support, at an affordable price. the market is high.

Sales strategy

We will sell the company and its ability to act as a partner. We will sell on behalf of the manufacturers that produce it.

We will sell our services and support. Hardware is the blade, and support, service, software, and training are the blade. We need to provide our customers with complete solutions, not just product features. Products are the means to arrive at the final solution.

Marketing Plan

Our main marketing strategies:

• Focus on service and support

• Building a Business Relationship

• Develop specific programs for each target market segment.

Management summary

Our management philosophy is simple and an integral part of our ethos: getting it right the first time.

IMH will be a company with employees, and we all share the same vision of providing our customers (who in many cases are friends and neighbours) with the best customer service - time. We will promote personal growth, and creativity and empower each individual to achieve this goal. We will manage the business by setting benchmark goals, measuring them, and making mid-term adjustments if necessary.

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