A business relationship is like every other relationship. In fact, it can be likened to a romantic relationship. Just as relationships between two married individuals would take time and effort to build and nurture, so also does business relationships.
When we talk about business relationships, we are referring to the interaction and cohesion that exists between a business and its customers, both existing and prospective. Every business owner has an abiding interest in growing their business through increased customer acquisition, customer retention, and a proportionate increase in sales and profit generation. If you are going to achieve all these, communication is very important.
Taking us back to how all relationships are built and nurtured as noted earlier, not only is time and effort required for this, but open, effective, and regular communication are very important. From experience, a lot of relationships have broken down because one or both parties fail to communicate or have poor communication skills. And business relationships are not an exemption.
Ways Poor Communication Kills Businesses
Still, on the analogy we’ve used so far, comparing business relationships to a relationship between two people dating or in courtship, communication plays a role in keeping the other party firmly in the mind of his/her partner. When there is regular open communication, it ensures that no one is forgotten in the relationship. The same is true of business relationships. Regular communication with your customers will ensure your brand and business stays firmly rooted in their mind and heart. Poor communication however can make your customers forget about you and move on to your competitors.
Another way in which poor communication kills businesses is not just in irregular communication, but also when communication is not open and transparent. Lies kill all types of relationships, including business relationships. If you are not very plain and honest in your communication with your customers, whether long-time customers or prospects, you will lose their trust. This will not only cause you customer turnover but also affect the brand integrity of your firm.
Additionally, regular and effective communication is very integral to building customer loyalty and repeat sales. When you reach out to your customers always, using different available channels and means of communication, you make them see reasons to come back and do business with you. On the contrary, when you do not communicate regularly, customer satisfaction runs low and you might be having a lot of one-time purchases.
3 Ways to Fix Poor Business Communication
If you find that you are not doing so well in the area of open, effective, and regular communication, especially with your customers, it is not too late to find a solution. Many businesses have faced this phase in the past, but have been able to overcome this and build a structure of effective communication in their organizations with very great results. Let us show you three(3) of the most efficient means of communication that can help you get back on track with saving your business relationship before it nosedive.
SMS Marketing
For many years now, SMS marketing has proven to be a very effective means of communicating with both business prospects, leads, and existing customers. It has become widely accepted by many businesses all thanks to the ease of use and very great open rate. A large percentage of people in the world use mobile phones and can receive SMS on their mobile devices. Hence, with the right SMS service provider, you can use SMS as a means of marketing to your business prospects and also keep in touch with your existing customers.
SMS can be used to announce new products and services, give customer updates, create awareness for promo offers, communicate service issues, e.t.c. Why not get started with SMS marketing right now, using a system that delivers SMS effectively with no DND restrictions.
Email Marketing
Same as SMS, email can help you keep your customers updated on business goals and development. It is equally a very effective means of communication for an organization with its customers. You can have your customers provide their email addresses during registration with your business if you have an online website, or collect these using forms at the point of the first contact with your customers.
You can even automate many of those emails using one of the plethoras of email automation options available online. This means you have mails that you send to your customers at intervals to ensure regular communication.
Online Blog Content
Another means of communicating with your customers is through online content by way of blog articles. If you have a website, you would also need to generate regular content on your blog. Your blog articles are like a window into your products and services and allow your customers to better relate with them. It can also be used to attract new customers to your business. If you need help with generating blog content that markets, updates your customers, and boosts customer retention and sales, send us a mail at
How important is your relationship to you? Would you love to keep your business relationship strong and long-lasting? Communication is very important. Try out these three(3) tested and trusted ways of fixing poor communication and see your business grow in leaps and bounds.
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