The process from the conception of the idea, to implementation and finally releasing a new product or service is an exciting one for every business owner. In fact, there is a lot of buzz around it and rightly so. No doubt, before making this decision, you must have considered your customer base, take into consideration their needs and interests, and use this to decide on what product and services to introduce to the market.
Whether you just set up a new business or you have an existing one and are looking to broaden the scope of the business, you will need the right structure and strategy for announcing your new products/services. What you want to do is get everyone informed even before the release of the products and on the launch date. You will also need to generate more traffic after the launch to keep making sales and generating profit.
SMS can help you to create the needed buzz around your new products/services towards driving traffic to your website and pushing sales. Here are some ways you can use SMS for this:
#1, Compile Your Customers Phone Numbers
The first step to beginning an SMS campaign for advertising new products and services is to gather the phone numbers. This means you need to comb everywhere your customers' phone numbers can be found. This includes the phone numbers dropped during registration, the ones you’ve collected and written by hand, those on your mobile phones, and everywhere you have the phone numbers. You will need to put them all together in a place.
#2, Send Product Pre-Order SMS
Every business owner who is particular about boosting sales and generating profit knows the importance of pre-orders for generating massive sales. When you run a pre-ordering system, it not only keeps your customer engaged with the product before it launches, but it also gives you needed insight into the interest level in the products which can direct production and execution. One very easy way to get pre-orders for your products or services is using SMS. The SMS can direct the recipient to the page on your portal where they can either indicate interest or pay in advance.
#3, Share a Product Fact Using SMS
When you introduce a new product to your business market, what you should be looking to sell are the benefits of that product. Consumer behavior is such that when they do not see how a particular product or service directly influences their life positively, they are less likely to buy or subscribe to it. That is the reason why even before launching the product, you need to intimate them of the facts about the product and some of the benefits, so they anticipate. This particular message can be sent several times before the launch date.
#4, Send Countdown to Launch Date
The aim of doing a countdown to the launch date is to whet the appetite of your customers so to speak in anticipation of the new product/service. They are constantly reminded of how many days are left until the day when your product will hit the market and be ready for purchase. As with the previous SMS, you can also send this several times, perhaps every 5 or 10 days from the date.
#5, Send Launch Date Reminders
Another thing you can use SMS for is to send reminders of the particular launch date to your customers. This too can be sent a few days to the launch date and a day before. It is an added way of creating buzz around your new product before it drops.
#6, Send a Launch Announcement Using SMS
The long-anticipated launch date of your new product or service is nowhere. No doubt you are eager to get the word on this out there for all to hear. What is the fastest, most reliable, and efficient means of doing this? You know the answer; SMS. You will need to send an SMS to all the phone numbers in your customer base informing them of the launch and including a link or address of where they can make their purchases.
#7, Share a Customer Testimonial
Remember that the goal remains to create a lot of buzz around your new product. While some customers might purchase the product immediately, others would not. You can gather testimonies of those who have used your products and share these with the other customers to motivate them to buy. This can also be done with SMS, while still including the link to the product/service in the message.
#8, Request for Customer Review
One of the things that many customers look out for before purchasing a product or using a service is customer reviews. Because of this, you will do well to also send a request to your customers to provide you with reviews. This would be sent sometime after launch to those who have bought and/or used the product or service. The SMS would contain a link to the page where these reviews would be dropped.
#9, Ask for Referrals
With SMS, you can equally ask your customers for a word of mouth marketing of your new product or service to others like their family members and friends. Chances are they would be reading your message while with some of these and would share this with them. Remember to add value to the referrals you get from them.
#10 - Ask for Social Media Shares
As a means of creating buzz about your new products/services, and driving sales, you need to “make noise” on social media. With SMS, you can ask your customers to share pictures of them using your products on their social media platforms and tag your company. This would also help to attract new prospects.
Conclusion
As soon as you have the plan to launch a new product or service in place, you need to start thinking of how to market this and create a buzz around it. With SMS, you can do this effectively using the ten(10) methods considered thus far.
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