What is the International Route?

The international route is an SMS routing channel that treats messages sent to Nigerian phone numbers from Nigeria as though they were sent from outside the country to Nigeria through an international route. This allows you to avoid many of the local policies that might prevent the delivery of SMS. 

Use Case for the International Route 

The international route has been designed for businesses and individuals who have unique message content personalized for individuals or a targeted audience. Hence, here are some uses for this route:

• This can be used by businesses for sending transactional messages to their customers 

• It can equally be used for sending OTPs by Fintech companies, Airtime and Data Vendors, and other websites 

• If you are a regular SMS user who is interested in delivering SMS to everyone at all costs, then this is also suitable for you

Pros or Benefits of the International Route 

• One of the main benefits of the international route is that it offers full delivery to all phone numbers, be they DND or non-DND. 

Cons or Limitations of the International Route 

• The international route is expensive to use in delivery, as the rate can be as high as 20 units/SMS for MTN, 22 units/SMS for GLO, and 28 units/SMS for Airtel and 9mobile phone numbers. 

How to Use the International Route for SMS Delivery 

If the international route meets your needs, and you would love to switch your SMS delivery route to this one, follow the steps enumerated below: 

• Submit your desired Sender ID for registration. The process for Sender ID registration is explained here. 

• Send us a mail at This email address is being protected from spambots. You need JavaScript enabled to view it. requesting that we change your SMS delivery route to the international route. 

• Upon registration of your Sender ID, your route is updated, and all messages sent on your SMS account are pushed through the international route. 

With the efficacy of the international route in respect to the delivery of SMS to all phone numbers, there is no doubt that you can use this delivery bind to achieve your messaging objectives with no fuss. 

Another available bind for SMS delivery available on SmartSMSSolutions is the financial or transactional bind. Learn about it here. 

Contact us on 07034243326 | 08035515868 if you need further explanation on the use of the international route.