There are times though when the use of acronyms can be termed criminal and should be minimized or avoided all together.
One of such occasions has to do with who the recipient of the message is. Common acronyms that could be used freely when having conversations with peers cannot always be used when communicating with adults, let’s say parents. You wouldn’t want to pass an important information to them that you need prompt response to only for it to be discarded because they didn’t understand the message due to use of acronyms.
Not all bulk SMS can be pushed out with careless use of acronyms. When messages are official like business marketing SMS, employment and recruitment SMS e.t.c. it is important to keep it official. Official wouldn’t be writing GOOD as GUD, writing THANK YOU as TNX or writing APPRECIATE as APRECI8. Official messages are meant to be treated officially. Acronyms are not official.
Another thing to put in mind when sending bulk SMS especially if it’s a business SMS campaign is that you are reaching a large group of individuals with different capability. If your marketing message point will be lost through the use of acronyms, it is not advisable to use it at all. If the recipient of the message cannot really decipher the information because of the use of acronyms, then the purpose is defeated.
While for obvious reasons acronyms can be used effectively in bulk SMS, discretion is needed in discerning when it wouldn’t be applicable and avoid it.
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