SMS is a reliable marketing tool that has been around for a while now. Since most people read SMSs, it is safe to say that an SMS does not go unnoticed or unseen.

SMS campaigns can be described as a means of marketing that allows businesses to interact with their customers, using SMS as the major communication channel. This is a more personalized method of marketing, as text messages are personal compared to other forms of communication. Although SMS has a limit of 160 characters, and multimedia content can not be sent through this medium, SMS has against all odds proven to be effective.

Why Do End-of-the-Year-Campaign?

Marketing campaigns in general are good for businesses. These campaigns help customers know about new products, product improvements, etc. This in turn increases sales. SMS campaigns are cheaper, but yet efficient. Below are a few reasons for conducting the end-of-the-year- campaign.

1. The Rush; 

Given the festivities of this period, more people are willing to make greater and larger purchasing decisions, doing an SMS campaign during this period would keep your business in the minds of your audience. This would give your businesses a great shot at not being overlooked by your audience. The end of the year is very noisy, to be heard, you have to scream. 

2. Festivities; 

Just as mentioned earlier, the festivities around this time of the year mean that more people are willing to buy stuff, if not for themselves, then, for others. Businesses should engage in SMS campaigns during this period to keep their customers.

3. Customer Retention; 

Doing an end-of-the-year SMS campaign can help businesses retain customers, in that it improves customer satisfaction levels, and increases the chances of a great business year, in the coming year.

Best End-of-the-Year Campaign Ideas for 2022

Now that we have established the importance of an end-of-the-year campaign, below are a few end-of-the-year campaign ideas for 2022;

Flash Sale

Shoppers are buying more during the holiday season, businesses can encourage them to shop more by inviting them to shop with limited time offers. When writing this kind of text message, make sure to emphasize the time limitation attached to the offer, to create a sense of urgency, For example;

‘Seasons Greetings, 

We here at (name of the organization)love the holiday season. To share our joy with you, we are offering our (name of the product) at a 30% discount. Offer lasts till (date). grab this offer, while it lasts, Happy holidays.’

‘Hello, customer,

This season is an opportunity for you to own a (name of the product)for 30% off. This offer lasts till (date). Hurry as there are limited products available. Happy holidays.’

‘Hello,

This is a season of love, and we here at (name of the organization)love the holiday seasons. To share our joy with you, we are offering (name of the product) at a 30% discount. This offer lasts till (date). Get yours now!’

Reward

Businesses can offer rewards to their faithful customers, during the holiday season. this is to make such customers feel appreciated, consequently, leading them to do more business with your company in the coming year. These rewards can come in form of free products or a huge per cent off. When sending out these types of SMS, it helps greatly to know the names of dedicated customers, as this would make them feel special. Example;

‘Dear (name of Customer),

Thank you for sticking with us till the end of the year. Since you have made it this far with us, we the management would love to share our joy with you, by gifting you (name of the product or service). to claim your prize, visit our store, on or before (date). thank you, and we wish you a wonderful holiday season.’

‘Hello (name of Customer),

We are offering a 60% discount on our (name of the product) to our customers, who patronized us throughout the year. Thank you for helping our business grow. Visit any of our stores, with this code 57889 to claim your reward. Happy holidays.’

‘Hi (name of Customer),

We here at (name of the organization) would love to appreciate your patronage throughout the year. We are offering you an opportunity to shop for free, for 40n seconds at our store. This offer lasts till (date). we for a more blissful relationship in the coming year. Happy holidays.’

Buy Two Get One Free

These types of campaigns are quite popular, nevertheless, they are effective and efficient. Your business can make this offer known to its audience, through text messages. Below are a few examples of this type of SMS;

‘Bonanza! Bonanza! Buy 2, get 1 free! Buy 2` of our (name of the product) and get one free. This offer lasts till (date).’

‘Seasons Greeting, Dear customer, this is your opportunity to own 3 (name of the product) for the price of 2. buy 2 (name of the product), to get 1c free. Hurry while this offer lasts.’

‘Dear customer, Buy 2 (name of the product) and get 1 free, this season in any of our stores. This offer lasts till (date). Happy holidays.' 

Gift Ideas

A lot of people give gifts during the holiday season, but most times, it is a challenge to decide who to give what. Businesses can help their customers make these decisions by suggesting gift ideas to them. Example;

‘Dear customer, 

Does your mother love to cook? Surprise her this season with a (name of the cooking utensil)for bigger and better meals at (price). spread the love. Happy holidays.’

‘Hi, 

We are offering our (name of a wristwatch) at (price), a seasoned timepiece, for a seasoned man. Surprise your dad with this gift, to mark this season, and time would not be able to erase this gesture. Happy holidays.’

‘Hello Customer

Are you confused about what to give your children this season? Say no more, with our new kiddies collection, you are assured of your children’s happiness. Happy holidays.’

New Product Announcement

Businesses can use this kind of SMS to let their customers know of season-specific products, product improvements, or new products, in general. Example;

‘Dear customer,

In light of the festivities, (name of the organization) has launched a new Christmas collection. Visit our store for your Christmas shopping, there is something for everyone. Happy holidays.’

‘Seasons Greetings,

We are happy to announce the long-awaited improvement in our (name of the product). this product is now tailored to meet all your needs. Visit us to get yours as the first batch of products is limited.’

‘Hello, Jane,

Our long-awaited (name of the product) is finally here! Visit our store to get yours, and more for your family and friends. Happy holidays!.’

SmartSMSSolutions

We are a communication company with the technical ability to run an SMS campaign for your business. Get started by creating an account with us. Visit us at SmartSMSSolutions. We use simple tools such as bulk SMS, Emails, and Voice OTPs to establish and maintain communication between our client businesses, and their audience. To learn more about our services, visit us or call 08035515868.