Communication involves various mediums & channels, and email happens to be one of these mediums.

An Email Communication is an exchange of either short or long messages and detailed information between at least two people via email. The type of messages sent and received through email can be in the form of plain text, images, videos and attachments. 

For an email to go through, it needs to be passed and delivered through an email web-based service such as Gmail, Yahoo, Outlook etc. 

What makes Email Communication Effective?

For all communication processes to be effective, there are elements that will assist in making it clear and easy to understand. These elements are vital and you need to make sure that they are included in your email, if not the purpose of the email may not be achieved. 

Effective email communication should be relatable and easy to understand. 

Some elements determine how effective email communication should be, and they are;

• Clear
• Concise 

Clear: 

Clarity makes communication carried out through email well understood. This involves the use of simple and relatable words while writing down your message. Get rid of ambiguous words because it scares readers away. An effective email should be grammatical-error-free and well punctuated. 

Concise: 

Concise is another element that makes an email to be effective. The body part of your email should be concise. This shows that your messages have to directly address the point you want to make and be brief. Here, make sure to include all the necessary details of the email. 

11 tips that will help you build effective email communication

Effective email communication is vital to develop and practice when running a business. This is because it ensures mutual and smooth understanding between employers/employees and business owners/customers. 

So far, effectively communicating with customers via email has generated excellent results and outcomes for business owners who use it. This implies that businesses and organizations stand a high chance of achieving groundbreaking goals with their email communication strategy when they build it in the right way. 

Effective email communication will help you increase customer engagement rates, understand the customer's needs through their engagement with your message, increase brand awareness and trust and many more. 

To develop strategies that will help you build effective email communication. Here are 11 simple tips for effective email communication that you should know;

1. Understanding your audience is the key to achieving effective email communication. It is important to always take time to study and understand how to communicate with your target whenever you want to write them an email. 

2. Before writing an email, you have to define the purpose of the email you want to send out. This is to help you understand the type of details that you need to include in the mail.

3. The tone of your email is vital. The purpose of the email determines whether it will be a formal or informal voice.  Most times, the individual that you are writing to determines the tone that you will use in the mail. 

4. Always target to write a clear and compelling subject line. Most times, your subject line determines how fast your receiver is willing to click, open and read your message. 

5. Email format matters. When writing an email, you have to make sure it is properly formatted. There should be enough spacing and paragraphing. Try to use visible fonts and font sizes.

6. It is okay to add graphics (memes, gifs, images) and short videos. This helps to increase engagement from your audience. 

7. When writing the body of the email, you should try and use active words in it. Reduce the number of passive words that you include in it. 

8. Remember, the purpose of an email is to communicate. This is why you need to ensure that the details, instructions and messages in the body of the email are clear and understandable. 

9. It is also necessary to organize and gather your points and ideas before writing down anything. 

10. If you must include an attachment (s), ensure that they are correctly named. This is to prevent your email from becoming spam. 

11. You should always cross-check and proofread your email before sending them out. 

Effective email communication is easy to achieve when you follow the right guidelines and procedures. These guidelines ensure no error in the messages you are sending out in your business/workplace. They also help make sure that the purpose of the email is well understood. 

To know how business communication can improve your business, SmartSMSSolutions is always here to help you with your communication issues.