Businesses without communication experts and skills might have a hard time growing and retaining their customers. To prevent this from happening as a business owner, we will be showing you simple & effective ways to communicate with your customers and clients as a business owner. 

What is the importance of communication in business?

Business owners need to understand the meaning and importance of communication and how communication can help them move their businesses forward. As a business owner, one of the best ways to achieve your business goals and objectives is to effectively and genuinely communicate with your target audience. Communication here covers the following aspect;

• Creating awareness for your business so that your target audience will get to know, like and trust you 
• Sharing and passing across vital information, updates and details about your business to your target audience/ customers 
• Promoting and showcasing the products and services that you have to offer 

Effective communication is one of the great pillars that makes up a good business. The most important part of communication in any business is that it helps to foster a good relationship between you and your customers.

A good relationship built from communicating with your customers will help prevent you from having misunderstandings with them. This can result in a loss of customers, which is bad for the growth of the business. 

What are the demerits of lack of communication?  

There are many things to lose when there is a lack of communication between you and your customers. Lack of communication can result in a lot of harm to the growth and progress of the business. 

Communication with your customers is necessary, but when you fail to do so, one of these can happen;

• Lack of communication can result in a misunderstanding between you and your customers.
• Without proper communication with your customers, you will not have insight & understanding of how you can serve your customers much better. 
• Lack of communication can raise doubts and mistrusts among your customers, which is bad for business. 

What are bad communication habits?

You should always know that a bad communication habit can lead to the destruction and downfall of your business. 

To succeed in getting things right with your customers, these are some of the bad communication habits that you should avoid;

• Avoid contacting your customers only when you need to buy from them. A good business owner should once in a while check up on your customers to see how they are doing. You can always call them up or send them an SMS message.

• Avoid not following them up on how their experience with your products and services has been since they patronized you. Let them know that you do not only care about their money but also them.

• Avoid the habit of not returning phone calls and SMS messages from your customers. It is irresponsible to exhibit the trait of “I don’t care attitude” when dealing with customers. 

• Avoid the urge to tell a lie to your customers. Lying is not good in business, and it will ruin your reputation.

What are the various means of communicating with your customers?

Most times, people fail to properly and effectively communicate with their customers because they don’t know the various means of communicating with their customers. 

Now, we are going to share with you the various means of communication and how they can help your communication with your customers;

• SMS messages: SMS is one of the active and result-oriented means of communicating and connecting with your customers. With SMS, you can always send messages about the business to your customers. 

• Phone calls: You can also place phone calls to your customers. You can always speak and talk directly to your customers on a one-to-one basis. 

• Website: If your business has a website (blog), you can also communicate and answer some of your customer’s questions by writing them on a blog site. You can always direct them to the website to read the answers.

• Email: Email remains one of the best ways to communicate with your customers, as you will have the opportunity to send them weekly newsletters. You can also send updates and offers about your products and services. 

• Social Media:  Social Media is one of the easiest and most convenient ways of communicating and connecting with your customers. With social media, you can interact and engage with your customers. These interactions and engagements come from comments, direct messages, hashtags, mentions, shares etc.

Having seen the various means of communicating with your customers and clients, we can unarguably say that SMS remains one of the most effective ways of reaching out and connecting with them. 

At SmartSMSSolutions, we are here to help business owners with how they can use SMS effectively for all of their business communication. If you are interested in communicating with your customers using SMS, click here.