“SMS Home Routing”, does it sound familiar? Or is this just gibberish? Fear not, this article would tell you all you need to know about SMS Home Routing and how it is beneficial to you. Let's get started!
What is SMS Home Routing?
According to Wikipedia, “SMS Home Routing is a modification to the original GSM specifications that changed the way inbound (off-net) SMS messages are treated by mobile telecommunications networks.
Adopted by the 3GPP in 2007, Home Routing was devised to enable mobile networks to offer a full range of advanced services on both inbound and outbound SMS, giving more utility to phone users and enabling operators to generate additional revenue”.
SMS Home Routing might sound like rocket science, in all honesty, it might be to some technology newbies, in simple terms, SMS Home Routing is simply sharing the responsibility of SMS delivery between the originating network and the recipient network home location register. Hopefully, this makes sense!
Who needs to Know about SMS Home Routing?
Who does SMS home Routing benefit, what type of people stand a chance to gain from this change?
SMS Home Routing thanks to Wikipedia “was standardized by the 3GPP in two forms; Non-Transparent Home Routing supporting all types of advanced SMS services and, in response to lobbying from bulk SMS service providers, Transparent Home Routing supporting a limited subset of advanced SMS services and the issuance of delivery receipts”.
Since SMS Home Routing makes use of the recipient network Home Location Register (HLR) to alter the flow of inbound off-net messages; rather than send an SMS straight to target handsets, it redirects them to an SMS router, where advanced services can be applied. Such services include; divert, copy, archiving, anti-spam, etc. This creates an avenue for bulk SMS service providers to maximize their profit.
How are Messages Sent and Routed?
In simple terms, the SMS Home Router sends its address to the recipient home network, rather than the subscriber's location, this, in turn, makes the requesting SMSC send the SMS message to the SMS Home Router for delivery, while retaining the SMS Router in the SMS delivery path. Thus, when an SMS arrives on a router, the router routes the message and its settlement based on the message's address and routing pattern.
How has SMS Home Routing Benefited Smart SMS Solutions?
The SMS Home Routing has been beneficial to many bulk SMS businesses worldwide, and Smart SMS Solutions is not an exception. As a leading voice in the bulk SMS business in Nigeria, Smart SMS Solutions has managed to harness the benefits of SMS home routing and is interested in sharing that knowledge. How can I benefit from this, you may ask? Well as an organization we are dedicated to providing our audience with information that is capable of changing the course of their business for the better.
If you want more insight on how you can draw from the numerous benefit of SMS Home Routing, visit us at SmartSMSSolutions , talk to us on WhatsApp 07034243326. We would be happy to help you achieve your business goals.