Loyalty- faithfulness, devotion to a person or a cause. Showing unwavering support, or firm allegiance to a person, cause or system. Customer loyalty refers to a customer's level of support and faithfulness to your business or brand. It involves how willing they are to patronize you through price increases, scarcity, delays etc.

It goes beyond having regular or repeat customers. It involves a strong likeness for your business or brand hence constant and regular patronage. It is a continuous relationship between a customer and a brand or business. Building a brand that your customers can relate to involves building a great business reputation. https://smartsmssolutions.com/blog/119-sms-marketing/human-resource-and-business-skills/1558-how-to-build-reputation-in-business

Importance of customer loyalty

• Loyal customers keeping business. Research has shown that they are more likely to spend 31% more than new customers

• Loyal customers promote your brand through their positive reviews and feedback

• Having loyal customers means you're doing something right and are better than your competitors in some way.

• Loyal customers are more likely to give your brand honest criticism which is necessary for your company's growth

How to improve customer loyalty

• Offer great customer service: Having great products is not enough for you to retain your customers. There should be great interaction between customers and employees. Employees who deal directly with customers should be warm, friendly and polite.

• Develop trust with your customers- This does not happen overnight, it takes time and consistent effort. Let your customers see that your products are as good as you say they are. Give your customers value for their money and they will keep coming back to you.

• Sell or offer great products and services. To accumulate a whole lot of customers, some business owners drop their prices so much that they cannot afford quality. Whether they pay peanuts or spend a fortune on an item, customers will always want quality. When people trust the quality of your products or services, they keep coming back with little thought about the price. Here are a couple of ideas on how to set prices for your products and services. https://jumpseller.com/learn/price-of-my-product/

• Get to know your customers on a personal level, know their names and regular purchases.

• Reward loyal customers. Do not wait for customers to ask about bonus packages before handing them out. Reward repeats customers with discounts and other freebies. This would make them feel indebted to you and keep them coming steadily.

• Communicate with your customers- Inform them of new products, upcoming promos, temporary closures, delays etc. This keeps them in the loop, and they would not have to guess or miss out on anything that's going on with your organization. You can do this using SmartSMSSolutions bulk messaging service. Feel free to register if you do not have an existing account already. Feedback is also essential to customer loyalty. Let your customers tell you what they think of your products and services. You can use social media to get feedback from your clients. Here are a couple of reasons why communication is so important in business. https://smartsmssolutions.com/blog/121-sms-marketing/business-communication/1501-why-business-communication-is-important

• Promptly respond to complaints and do all you can to ease the pain points of your customers.

• To improve your customer loyalty, continuously improve the standard of your products and services.

• You can improve customer loyalty through the SMS loyalty program. Here is a breakdown of how that works. https ://smartsmssolutions.com/blog/123-sms-marketing/marketing-by-SMS/1493-sms-loyalty-program-what-is-it-how-to-use-it-to-retain-your-customers

E-commerce is on the rise and shopping and doing business, in general, have been simplified. It is important now more than ever to build and maintain customer loyalty.

As we agreed earlier, communication plays a vital role in maintaining customer loyalty. Use SmartSMSSolutions to stay in touch regularly with your customers and clients. Visit our webpage to create a free bulk SMS account.