You may be walking home one day and spot some fancy newspapers and magazines sold by some vendors on the streets. In these newspapers and magazines, you would find some businesses advertising their products and promoting their brand. This is a good example of using print media for business marketing.
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What is print media?
Print media would refer to any means of marketing that is in form of printed publications. For example, newspapers, magazines, billboards, and posters. Print media is often employed to communicate with a large number of people at once and usually to have a long-term effect and impact.
For instance, you would have seen a large billboard in a busy area advertising the ‘ONGA’ seasoning cube and the benefits of using it in cooking. This billboard may remain in that area for over 4 months. People new to that area may see this billboard and become interested in the ONGA brand. Also, because it is positioned in a busy area, many people get to see it.
This is an effective way of advertising.
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What are the benefits of using print media for business marketing?
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When you use print media in marketing your business, your business gains greater visibility in the local area. You would agree that you wouldn’t know about some businesses today if you hadn’t seen them on billboards, in newspapers, or magazines.
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Print media marketing often has a long-term effect. Like in the example we gave earlier, a single billboard you set up can continue marketing your business for over 4 months if properly managed.
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Businesses that engage in print media marketing are often perceived to be credible. Naturally, you would put more trust in a business that advertises its products in a newspaper than in one that advertises online or even over a radio channel.
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Print media marketing is usually cost-effective and efficient as it promotes the business products over a long time for little cost (compared to the benefits).
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Print media marketing can be used to reach audiences that do not have access to the internet.
How do I know when to use print media?
The benefits of using print media will guide you on when you should use print media for business marketing.
For example, if you want your product advertisements to have long-lasting effects, print media is the best way to go.
Generally, you should consider using print media whenever:
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There is enough cash to successfully employ print media services. You wouldn’t want to go for media options that are below standard and won’t give you what you want simply because the available funds are not enough. Only go for print media marketing when you can comfortably afford it.
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You want an extra boost to your brand identity . As we have discussed earlier, print media marketing helps you to stand out from your competition. You would easily identify business brands that you have previously seen in a magazine, newspaper, or billboard.
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You feel the need to improve the credibility of your business. When you feel that your business is being overlooked by your audience because you seem untrustworthy, it may be time to turn to print media.
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Conclusion
Print media is a great form of marketing your business products and services. Due to its nature, it can quickly help you stand out from your competitors; boosting your brand identity and improving your business credibility. You can use it whenever you want to do any of these things.
We at SmartSMSSolutions can help you in this regard. We can help your business to get started on SMS marketing while you still decide on print media marketing. SMS marketing is equally as effective and efficient as well as very affordable. Register now with us, or call us on 07034243326 and let’s get started!
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