Why your marketing bulk SMS Must be short

  04 August 2015

SMS marketing is a regular feature of many successful businesses today and rightly so. The advantages of SMS as a communication medium cannot be overemphasized. While sending marketing bulk SMS though, it is imperative to keep it short and simple and for good reasons.


A report on Wikipedia has it that researches generally has shown that humans ‘average transient attention span is 8 seconds. Yes, it means it takes only 8 seconds to keep a person attention on something n a short time response. This is one major reason why your marketing SMS should be short. When people open the message and notice its length is short, the chances of them reading it and interacting with it is more.


Additionally, it is important to know that subscribers to your SMS marketing campaign differ, and each have their personal schedules. If your marketing SMS is too verbose, it might trip some subscribers off and might just increase the opt-out rate of your marketing campaign.


In living up to its bill as a short message service (i.e. SMS), the standard for a page of message has been set at 160 characters. This is a wonderful opportunity to ensure you keep your marketing message short by working within the boundaries of a page.


The secret of keeping your marketing SMS short is to go straight to the aim of the message immediately and then include what you want the recipients to do i.e. the call to action. A sample of such short marketing message is” Get a 10% bonus on your next purchase of ##Product Name## in the ongoing promo. Text Get to 12345. Offer lasts from now till tomorrow”. This is just an example; mention the aim of the message and what you want them to do. At that, you can keep your message short and reach more persons as such.


By keeping the suggestions mentioned above in keeping your marketing SMS short, you will be making the best of your SMS marketing campaign.


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Contributions and questions on this are welcomed in the comment box below.





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