The importance of having trust in business cannot be overemphasized. In romantic relationships it is said that to love is to trust and to trust is to love. In business to trust is to prosper, grow and make progress. Read more on how you can develop trust in your business. Any business that has gotten to the point of having employees or staff has come a long way even if it is just one person on your payroll, it is an achievement. It is of utmost importance to always remember that your employees are just as important as your business. They are your brand ambassadors who work so hard to keep in business and generate profits for you. Trusting your employees and having them trust you is a really big deal. No? You do not think so? Or do you feel you only need to be able to trust your cashier /accountant or finance personnel or those in storage? Keep reading to see valid reasons why it is important for you as a business owner to be able to trust every employee even the seemingly least person and why they also need to be able to trust you.

Importance of trust in business.

1. Being able to trust your employees ensures that the money you spend on salary and wages doesn't go to waste.
2. Your employees are an integral part of your business. If they do not trust you, they do not trust the brand and are only there to earn a living would show little or no commitment towards the progress or development of your brand.
3. If your employees do not trust your brand they would not recommend it.
4. Trust boosts the morale of your employees which in time increases their productivity.

How to build trust with your employees.

To be able to build trust with your employees, do the following:

• Run background checks on employees to eliminate dubious or sly individuals.
• Get to know your employees beyond what is in their resumé. Yes, professional boundaries should be established but getting to know them shows care. Be sure to ask about a sickly child, spouse or the child who just won a spelling bee, and ask if they have been able to fix the vehicle that broke down a week ago.
• Give sincere commendation.
• Keep the lines of communication open.
• Get your employees involved in decision making as they would be the ones to implement the decision ask for their input and apply their practices.
• While competition is necessary among colleagues it should be healthy and restricted to only what is important or necessary.
• Give your employees their dues. Pay bonuses, do not deny them of leaves or vacations they have earned or deserve. Let them stay home on public holidays if they are not essential workers.
• Avoid being biased when it comes to promotions.
• Employ only qualified individuals to avoid you having to constantly question their actions and abilities as it helps no one. Get to know how you can hire an employee that is the right fit.

Building trust with your customers

Your clientele is the reason you are in business. Without them, there would be no business to run. It is pertinent that they trust you. You can build trust with your customers by doing the following:

1. Deliver on promises made as and when due.
2. Be honest and straightforward with them.
3. Put your customers first and ensure they get value for their money.

We know how important it is that your customers trust you and you trust them and so we have dedicated an entire article on how you can develop trust with your customers.

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