Google Analytics is a free data collection and analysis tool provided by the most popular search engine firm - Google. It collects real-time data from a website, analyzes these data and delivers it as reports. The data provided can be used to upscale your business. Here is a full user guide on Google analytics.

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However, due to the cumbersome nature of data on Google Analytics, some site owners/administrators are not familiar with it. Here is a complete and easy guide to the different kinds of data on Google Analytics.

The different kinds of data available on Google Analytics are broadly categorized into four, namely audience, acquisitions, behavior, and conversions.

• Audience - Audience refers to the visitors to your website. Google Analytics groups your guests into different categories based on their similarities such as demographics, interests, technology, and device, and you can also add your custom category. Demographics deals with some personal information such as the age range and gender of your guests. Interests show what your guests are interested in based on their previous history and their search engine query. Technology indicates the browser used to access your site, and the operating system of your guest. The device shows what gadget your guests are using to access your website while a cross-device would detect when a single guest uses multiple devices to access your website. There's a feature called benchmarking, it allows you to compare your data with the industry data, to see how well you are performing among your contemporaries.

• Acquisitions - Acquisitions tell you where most of your traffic is coming from. This helps you to identify the best-performing marketing channel. It tells if your traffic is coming from organic search, social media, paid ads, or referrals from other sites. If you use Google Ads for your paid ads, you would see what keywords your guests used to locate you, trending keywords in your industry, and your SEO ranking. All these data would help you plan a more effective marketing campaign. Learn how to do keyword research for your Google ads. https://surfsideppc.com/google-ads-keyword-research/amp/

• Behaviour - Behavior shows how guests interact with individual pages on your website. It shows the average session duration of your guests, and the total number of times a page has been viewed, you can tell which of your pages are most popular by checking the percentage of your guests who viewed a page, and you can also tell which page your users are least interested in by checking the bounce rates of each page. Bounce rates indicate the total number of times guests ended their session after viewing a page.

• Conversions - Conversions are actions guests perform that convert them to prospects or even clients. They are key performance indicators. They tell how well you meet up with your marketing goals. Conversions are usually divided into micro conversions and macro conversions. Micro conversions involve smaller steps that guests to prospects, these are steps like clicking on a download link, watching a video or signups for email newsletters. While macro conversions are larger events that convert prospects to clients, these activities include product purchases, subscriptions to free or premium services, or order placements. Learn how to write an effective sales letter that converts lead to clients. https://backlinko.com/sales-copy

The data provided on Google Analytics is very easy to access and the user interface is easy to navigate. As soon as you sign up on Google Analytics, set up these functions and wait for data to gather. Google Analytics cannot go back in time to gather data. Optimize your sales and marketing campaigns by using the data you receive from Google Analytics. Optimize your business by making use of these current tech trends. https://smartsmssolutions.com/blog/83-updates/1802-10-current-tech-trends-to-influence-your-marketing

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