Google Analytics is a powerful web tool that studies the data on your website, transcribes this data, and presents it as processed information so you can make sense of it and put together an informed decision. GA gives you real-time information about how visitors interact with your site. Most of the features of GA are free, though you can upgrade your membership for a few fantastic premium features. Here are a couple of ideas on e-commerce businesses https://smartsmssolutions.com/blog/83-updates/1717-e-commerce-business-ideas

The fundamentals of GA

• Creating an account- you can get started on creating an account here https://analytics.google.com/analytics

You can set up to 100 properties on your Google Analytics accounts. GA account signup does not require a Gmail account, however, using a Gmail account would fast-track the signup process.

• Installing GA for your website - After setting up your account, enter your website name, domain address and preferred time zone. Proceed to read the terms and conditions, then accept it, to get your unique tracking ID. This process is a bit different if your site is hosted by a content management software like WordPress. You can get installation guidelines for about 15 different content management software https ://support.google.com/analytics/answer/10447272?hl=en&ref_topic=9303319

• Managing the data you share with Google - GA enables you to share real-time data from your website. The data obtained is analyzed and the metrics are displayed to the user. You can choose to disable this function at any time. You can adjust your data-sharing settings under "Account settings".

What are metrics and dimensions?

All data reports in GA are of two categories: Metrics and dimensions. Metrics deal with numerical values while dimensions are descriptive features of each user. To explain further if a 30-year-old Nigerian man visits your e-commerce store after searching for " affordable laptops in Abuja" on Google using the Google Chrome browser on his Samsung Galaxy Note, the dimensions for this visit would be as follows:

• Gender: Male

• Age: 30 years old

• Medium: Organic Google search

• Keyword: affordable laptops in Abuja

• Browser: Google Chrome

• Device Category: Android

• Operating System: Android 6.0

On the other hand, metrics are quantifiable values. They indicate traffic data on your site. These data include the number of unique visitors per day, the average duration visitors spend on your site and the most visited pages.

Analyzing reports: The essence of using GA is to optimize your sales and marketing strategies. This would only be possible if you analyze the reports you receive. For example, if a page is recording a high number of views, you might want to check where the traffic is coming from. It could be from your social media pages, organic search, email newsletter or other sources. Once you have identified the source of the traffic, you should optimize the advertising campaign that drove high traffic to your site and utilize the copywriting skills in future campaigns. GS does a lot for you but can not rate the quality of communications in your workplace, see how you can do that. https ://smartsmssolutions.com/blog/121-sms-marketing/business-communication/1676-how-to-measure-the-quality-of-internal-communications-in-the-workplace

Learning more about GA- The reality is that you cannot learn all about GA in just one sitting. You would get more comfortable with it over time. Google has prepared a free online course to present a step-by-step user guideline for GA, click here to access it. If you are already familiar with the basics and wish to get advanced training on GA, you can access the training

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