National days, both general and specific, are opportunities to increase sales. On National Days, run ad campaigns that use the occasion to inspire customers to shop.
Clever use of social media with relevant phrases, images, and discounts to the occasion is the key to a successful campaign.
Notable national days include Small Business Saturday, International Women's Day, and National Friendship Day. Most of the holidays you see on online platforms could be fake. Businesses just use these holidays as a marketing tool to boost their sales for that period,
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There is no shortage of fake holidays created for marketing purposes, such as National Donut Day, World Emoji Day, or National Leave Office Early Day. These national days provide content for your social media marketing team and can be a great way to drive engagement and make some sales.
Asides from actual holidays in Nigeria, like Independence Day, Children’s Day, Father’s Day, Mother’s Day, Christmas, New Year, and Easter, there are some other holidays, both real and fake that you can use for marketing.
Here are some of them:
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National Donut Day - first Friday in June
National Donut Day is a reason to give a sweet treat, and brands with no direct connection to donuts often participate in the festivities. This is a day for your business to show its voice and identity.
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National Friendship Day – first Sunday in August
This day is more complicated to use for marketing than National Donut Day. While it's not that easy to tie National Friendship Day to your business, this day can be an incredible opportunity to build social media engagement when done right.
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National Coffee Day – 29 September
Like National Donut Day, National Coffee Day allows your business to attract customers regardless of their industry. If customers wait in your store while they complete their purchase, consider offering free coffee on National Coffee Day. Advertise the promotion on social media to get the word out and drive more traffic to your store. The small gesture can go a long way in building customer loyalty.
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Black Friday, the Friday after Thanksgiving
A big sales day for retailers, Black Friday marks the start of the holiday shopping season. Your business can also find Black Friday deals on the things you need to manage every day. With people on the lookout for deals and discounts, big companies like Best Buy slash the prices of items in hopes of selling huge quantities of products. Many of these large companies are successful on Black Friday, but that doesn't mean your small or medium business can't see a boost in sales.
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Small Business Saturday - Saturday after Thanksgiving
While Black Friday and Small Business Saturday don't have the same made-up feel as National Friendship Day, the days were developed solely for marketing purposes. Firstly recognized in America, Small Business Saturday gives small businesses a fighting chance against big businesses that thrive on Black Friday and Cyber Monday.
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National Grandparents Day - Second Sunday in June
If your business sells anything that older consumers might find useful, National Grandparents Day is a great advertising opportunity. Promote discounts to increase sales by targeting your customers and people who might buy them gifts.
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International Women's Day – 8 March
Virtually any brand with products that aren't exclusively aimed at men has female customers. Even men's brands can see female customers buying men's gifts. Therefore, International Women's Day is an excellent day to advertise your brand.
How to prepare for national days
To take advantage of National Days, keep these two important tips in mind:
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Plan ahead
If you forget and see that tomorrow is National Friendship Day, your business will have a hard time putting together a social media campaign that generates engagement in just one day. The National Day planning process should begin weeks, if not months, in advance.
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Stay focused.
Avoid posting on national days if they have no connection to your business. A pizza shop tweeting about how customers should eat a slice on National Health Day doesn't make much sense. Posting on days that aren't complementary to your business can drive customers away and reduce engagement. Stick to your business and find national days that connect with your organization to include in your marketing plan.
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