Finding strategies on how to grow your business is a never-ending process. To gain a competitive edge and consistently grow your organization, you'll need to adapt current strategies to today's market and stay abreast of the latest industry trends.

Some tactics aren't used all that often, like bulk texting for businesses, and others are tried and true processes, like creating buyer personas.

There are certain things you must do and strategies you should pursue if you want to steadily grow your business in 2023. These things and strategies should cover your marketing, sales, customer experience, and operations.

Here are 8 of them:

1. Develop a results-oriented marketing plan.

Creating a marketing plan that seamlessly aligns your sales, marketing, and service teams should start with making rough estimates. Think about how much you need to spend during a specific period (year, quarter, month) and include all associated costs (paid ads, marketing tools, maintenance costs, etc.)

Consider which strategies have the potential to maximize your ROI and increase scale.

• Could you create better content and how?

• What new technologies could help you increase your reach?

• Are any of this worth going over budget for?

Choose the strategy that suits you best and set aside a larger portion of your budget to develop it.

RELATED: Advertising Guide for a Small Business 

2. Build a strong marketing list.

An effective marketing automation strategy requires a top-notch contact list. Improving your calls to action, curating your content, and boosting your marketing options will improve the size and quality of your list. You'll also improve the likelihood of qualified leads entering your sales funnel.

Here are nine quick list-building strategies to get you started:

• Enable notifications and exclusive offers.

• Use social media marketing.

• Fully or partially closed content.

• Influencer marketing or collaborations.

• Disable behavioral or intentional targeting pop-ups.

• Loyalty and referral programs.

• Custom CTAs for each landing page.

• The manual reach of personal contacts.

• Giveaways (just make sure the giveaway is relevant to your audience and doesn't generate cold leads). Shopify has a step-by-step guide on how to organize a successful giveaway.

3. Use a remarketing strategy.

Your marketing list should also include established customers or unconverted leads that you can remarket to. This is a cost-effective way to grow your business by using an audience that already knows about your product or service. Try to reach past customers with your text message and explosive email campaigns and let them know about your new services or product features.

Send special offers and remind them of the benefits of your product and new ways to make a profit. Integrated multi-channel remarketing campaigns work best when it comes to targeting interested prospects and can be twice as effective as single-channel campaigns.

Engage people with YouTube, Google, or Facebook ads. Create clear banner ads with a compelling call-to-action that stands out, and make sure customers can relate to the message you're sending.

Take it a step further and tailor ad delivery based on each stage of the user journey. Addressing the pain points in your copy is a very effective technique that will drive relevant traffic to your website.

RELATED: How Best to Use WiX to Grow Your Business

4. Grow your network.

Attend industry events.

To broaden your reach, develop an event strategy. Building close relationships with potential customers is often a deciding factor in closing a sale. If you don't have an event strategy in place, consider hiring an event marketer or vendor to help you start gaining traction at events.

You can also hire an intern to network on behalf of your company. Event marketing and experience management contribute significantly to the generation of new leads.

To organize events

In addition to attending events, try hosting them in your office to give clients and prospects a preview of the creative process. This is a great way for potential customers to learn about your product and meet your employees face-to-face. In-store events can attract new customers, especially if you have a small local business.

5. Create feedback loop.

Successful businesses always encourage customer feedback. To facilitate this, you can automate the processes for requesting reviews and collecting feedback. Getting an NPS score for your organization is an increasingly popular strategy, even for small businesses. Also, this will help you get a quick overview of your customer's satisfaction levels.

6. Create Buyer Personas

Buyer personas tell you everything you need to know about your target customers. Also, knowing your audience helps you optimize your content. It will also improve your sales calls. To get started, analyze your data to learn more about your customers. So, put yourself in your customers' shoes.

Finally, try interviewing customers or sending out surveys. These can help you learn more about your shopping habits, product use cases, and demographics.

RELATED: Using Psychology of Colors in Marketing

7. Follow up with customers after every sale.

How do you ensure continued customer satisfaction after a sale? At the very least, try to develop a follow-up process for offering additional services and fixing any minor issues that may arise. This will encourage customers to use your product and service again in the future.

To make it easier for customers to respond, try offering numbered options:

1 – I can't answer right now; please message me one more time.

2 – I wish to be contacted by one of your consultants.

3 – I am not interested in your products/services.

8. Perform regular system checks.

Many of the tips so far talk about developing processes that automate and streamline your business. You should research each department and process to see what can be optimized to drive business growth.

Use innovation to your advantage. When it comes to automation, finding the best mass messaging service for your business will take some research, but it will be worth it. You can use us at SmartSMSSolutions as your bulk messaging service.

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