Digital marketing is one of the most effective ways to reach a large and diverse audience in a short time at very little cost. It helps to boost sales and revenue at little cost. However, digital marketing campaigns require adequate planning before launching them. Google Analytics is one effective tool to assist business owners in planning their campaigns. Here are several other tech trends to influence your business. https://smartsmssolutions.com/blog/83-updates/1802-10-current-tech-trends-to-influence-your-marketing

Globally, more than half of websites use Google Analytics as their web analytics tool. Data is crucial to planning digital marketing campaigns and Google Analytics provides accurate data. Many businesses have recorded a peak in sales when using Google Analytics. You can benefit from this tool too.

Here are 5 things Google Analytics can do for your business to help boost sales.

• Identify your traffic source: Your traffic source tells how guests located your website. You can identify where most of your clients are coming from. There are different traffic sources such as direct search, search engine sources, paid ads and referrals. Direct search refers to guests that type your URL on their browser, search engine sources are guests that saw your site on a search engine result page, paid ads sources are guests that clicked on a digital advert that contains a link to your website, while referrals are websites that backlink to your own. Identifying the traffic source with the highest number is crucial to setting up a future digital campaign. Business owners can optimize brand awareness efforts by concentrating more on the platform with the highest traffic source and trying to understand why others recorded a lower metric.

• Use demographics know your audience- Demographics tell the location and age range of your visitors. You may just wrongly assume that your guests are living close to you. Google Analytics would provide more accurate information about the location of your visitors. Once you have identified the location and age range of your guests, you can now begin to create content that would appeal to your guests and convert them to clients. Here's a quick read on how age affects content consumption. https://www.linkedin.com/pulse/age-factor-online-marketing-kajal-sinha

• Know your cold leads and clients - Your goal is not just to create brand awareness, but to generate more sales and convert your cold leads to clients. So, you would need to know the number of those making purchases and those who are window-shopping. You can do this by exploring the conversion tab on your dashboard. It would help you see how your sales revenue is performing. It can also help you to determine at which point your visitors abandon their carts and exit your website, so you can optimize the particular page with the high bounce rates and boost sales. You can equally calculate your ROI by using this feature.

• Getting to know the interests of your guests - How do you know what your prospects/clients want? You can do this by activating the on-site search feature. This is a search button that helps your clients to search for specific terms/products on your site. This feature should have an autocorrect function to correct misspellings. You can check the words your guests have searched by going to the Behavior tab and clicking on the site search and then on the search term. With this feature, you would know the exact words and phrases your clients want to see. Once you have identified these words/phrases you need to create more content around them to fill the needs of your guests.

• Identifying pages with low performance - Google Analytics helps to identify the bounce rates of each page on your website. Bounces occur when guests visit a page once and end their browsing session. A high bounce rate is bad for your site. Without Google Analytics you may think all your pages are wonderful to your guests without realizing the low-performing pages. Once you have identified low-performing pages, you would need to know the reason for the high bounce rate and how to optimize the pages. For clarity, a low-performing page is one with a high bounce rate. It is termed low performing because guests end their browsing session there. These pages should be optimized as quickly as possible because they would negatively affect purchasing activity on your site. Learn how to reduce bounce rates. https://getsitecontrol.com/blog/how-to-reduce-bounce-rate/

Google Analytics helps business owners to make informed decisions in a short period and outpace their competitors. The data provided is accurate and reflects the market reality for your business. It is important that you monitor the charts frequently to get the most out of Google Analytics. Here's a full user guide for Google analytics.

https ://smartsmssolutions.com/blog/83-updates/1810-how-to-use-google-analytics-full-user-guide

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