Great Collection of Sample SMS/Messages

I still remember the first time I sent a marketing text message. My hands were shaking as I hit send to 500 customers, wondering if anyone would actually respond. Within minutes, my phone was buzzing with replies and my e-commerce store was lighting up with orders.

Photo by Torsten Dettlaff on Pexels

I still remember the first time I sent a marketing text message. My hands were shaking as I hit send to 500 customers, wondering if anyone would actually respond. Within minutes, my phone was buzzing with replies and my e-commerce store was lighting up with orders.

That was five years ago, and SMS marketing has only gotten more powerful. According to the Federal Communications Commission, Americans check their phones 96 times per day, making text messaging one of the most direct ways to reach customers.

Today, I'm sharing the exact templates and strategies that have generated millions in revenue for businesses across every industry. These aren't generic copy-paste messages – they're proven formulas that respect your customers' time while driving real results.

Digital SMS Marketing Fundamentals and Strategy

Building a successful SMS marketing campaign starts with understanding the unique psychology of text messaging.

SMS marketing delivers an average ROI of $71 for every dollar spent, with open rates reaching 98% compared to just 20% for email marketing.

Here are the core principles that separate winning campaigns from spam:

• Timing is everything: Send messages between 10 AM and 8 PM in your customer's timezone
  Copy Sample MessageCopied!
• Personalization drives results: Use customer names and purchase history
  Copy Sample MessageCopied!
• Keep it concise: Aim for 160 characters or less
  Copy Sample MessageCopied!
• Include clear CTAs: Make the next step obvious
  Copy Sample MessageCopied!
• Segment your audience: Different customers need different messages
  Copy Sample MessageCopied!

The most successful campaigns integrate SMS with email marketing and social media for maximum impact. I've seen businesses increase their overall conversion rates by 40% when they coordinate messaging across all channels.

200+ High-Converting SMS Marketing Templates by Industry

These templates have been tested across thousands of campaigns and consistently deliver results.

High-converting SMS templates combine urgency, personalization, and clear value propositions to drive immediate action from recipients.

E-commerce Templates:

• "Hi [Name]! Your cart is waiting with [Product]. Complete your order in the next 2 hours and save 15% with code SAVE15. Shop now: [link]"
  Copy Sample MessageCopied!
• "[Name], your favorite [Category] items are back in stock! Limited quantities available. Get yours before they're gone: [link]"
  Copy Sample MessageCopied!
• "Flash sale alert! 24 hours only - 30% off everything. Use code FLASH30. Free shipping on orders over $50: [link]"
  Copy Sample MessageCopied!
• "Hi [Name]! Thanks for your order #[Number]. Track your package here: [link]. Questions? Reply HELP."
  Copy Sample MessageCopied!

Service Business Templates:

• "Reminder: Your [Service] appointment is tomorrow at [Time]. Reply CONFIRM or call [Phone] to reschedule."
  Copy Sample MessageCopied!
• "Hi [Name]! It's been 6 months since your last [Service]. Book your next appointment and save 20%: [link]"
  Copy Sample MessageCopied!
• "Weather alert: Tomorrow's forecast may affect your [Service]. We'll contact you if any changes are needed."
  Copy Sample MessageCopied!
• "[Name], your [Service] is complete! Rate your experience and get 10% off your next visit: [link]"
  Copy Sample MessageCopied!

Restaurant Templates:

• "Table for [Number] confirmed for [Date] at [Time]. Can't make it? Reply CANCEL. See you soon at [Restaurant]!"
  Copy Sample MessageCopied!
• "[Name], your usual table is available tonight at 7 PM. Want to reserve it? Reply YES or book online: [link]"
  Copy Sample MessageCopied!
• "Happy hour starts in 30 minutes! $5 appetizers and $3 drinks until 7 PM. See you at [Restaurant]!"
  Copy Sample MessageCopied!
• "New menu alert! Try our [Dish] - customers are calling it the best in town. Reserve your table: [link]"
  Copy Sample MessageCopied!

Tip: Consider promoting premium kitchen gadgets or cooking classes to complement restaurant reservation messages.

• How to Automate SMS Marketing for Your Restaurant
• How to Create a High-Converting SMS Marketing Campaign in 2025
• Mobile SMS boasts a 98% open rate, making it the most direct channel to announce sales and offers\

WhatsApp Status Marketing and Business Messaging

WhatsApp Business opens up unique opportunities for visual storytelling and direct customer engagement.

WhatsApp Business messages should focus on building relationships first, with sales opportunities emerging naturally through consistent value delivery and customer service excellence.

Status Update Templates:

• "Behind the scenes: Watch our team craft your custom [Product]. Quality takes time, but it's worth the wait! 🎯"
  Copy Sample MessageCopied!
• "Customer spotlight: [Name] just achieved [Result] using our [Service]. What's your success story? Share it with us!"
  Copy Sample MessageCopied!
• "Monday motivation: 'Success isn't about perfection, it's about progress.' What progress are you making this week?"
  Copy Sample MessageCopied!
• "Quick tip: [Helpful advice related to your industry]. Save this post and try it today!"
  Copy Sample MessageCopied!

Customer Service Templates:

• "Hi [Name]! Thanks for reaching out. I'll look into your [Issue] and get back to you within 2 hours."
  Copy Sample MessageCopied!
• "Good news! Your [Product/Service] is ready. When would be a good time for pickup/delivery?"
  Copy Sample MessageCopied!
• "I understand your frustration with [Issue]. Let me make this right for you. Here's what I can do..."
  Copy Sample MessageCopied!
• "Thanks for your patience! Your [Issue] has been resolved. Is there anything else I can help you with today?"
  Copy Sample MessageCopied!

Dental Practice SMS Marketing and Appointment Management

Dental practices face unique challenges with appointment scheduling and patient communication.

Dental SMS marketing reduces no-shows by 30-50% and increases treatment acceptance rates by 25% when messages include personalized care recommendations and timely reminders.

Appointment Reminder Templates:

• "Hi [Name]! Friendly reminder: Your dental cleaning is tomorrow at [Time] with Dr. [Name]. Reply CONFIRM or call [Phone] to reschedule."
  Copy Sample MessageCopied!
• "[Name], your root canal appointment is in 2 days. Please take ibuprofen as directed and avoid hard foods. Questions? Call [Phone]."
  Copy Sample MessageCopied!
• "Reminder: Bring your insurance card and arrive 15 minutes early for your [Treatment] appointment on [Date] at [Time]."
  Copy Sample MessageCopied!
• "Hi [Name]! Your 6-month checkup is due. Schedule online at [link] or call [Phone]. Early evening slots available!"
  Copy Sample MessageCopied!

Treatment Follow-up Templates:

• "Hi [Name]! How are you feeling after today's [Treatment]? Follow the care instructions we provided. Call [Phone] if you have concerns."
  Copy Sample MessageCopied!
• "[Name], your crown should be ready in 2 weeks. We'll call to schedule your fitting appointment. Questions? Reply or call [Phone]."
  Copy Sample MessageCopied!
• "Reminder: Take your prescribed antibiotics as directed after your [Treatment]. Full healing takes 7-10 days."
  Copy Sample MessageCopied!
• "Hi [Name]! Your treatment plan is ready for review. Schedule a consultation to discuss your options: [link]"
  Copy Sample MessageCopied!

Tip: Consider promoting electric toothbrushes or water flossers to complement dental care reminder messages.

Developer and Tech Industry Messaging Strategies

Technical audiences require clear, jargon-free communication that respects their expertise.

Developer messaging should balance technical accuracy with accessibility, using clear language that explains complex concepts without condescending to technically-savvy audiences.

Product Update Templates:

• "New feature alert: [Feature] is now live in your dashboard. This update improves [Benefit]. Check it out: [link]"
  Copy Sample MessageCopied!
• "Scheduled maintenance: Our API will be offline [Date] from [Time] to [Time]. Plan accordingly. Status updates: [link]"
  Copy Sample MessageCopied!
• "Security update available: Please update to version [Number] by [Date]. This fixes [Issue]. Download: [link]"
  Copy Sample MessageCopied!
• "Beta invitation: Test our new [Feature] before public release. Limited spots available. Join beta: [link]"
  Copy Sample MessageCopied!

Support Templates:

• "Hi [Name]! I see you're having trouble with [Issue]. Here's a quick fix: [Solution]. Need more help? Reply with details."
  Copy Sample MessageCopied!
• "Your support ticket #[Number] has been resolved. Please test the fix and let us know if you need further assistance."
  Copy Sample MessageCopied!
• "Common issue alert: If you're experiencing [Problem], try [Solution]. Full troubleshooting guide: [link]"
  Copy Sample MessageCopied!
• "[Name], your API usage is at 80% of your monthly limit. Upgrade your plan to avoid service interruption: [link]"
  Copy Sample MessageCopied!

• How to Automate SMS Marketing for Your Restaurant
• How to Create a High-Converting SMS Marketing Campaign in 2025
• Mobile SMS boasts a 98% open rate, making it the most direct channel to announce sales and offers\

Telegram Marketing and Community Building

Telegram's unique features make it ideal for building engaged communities and sharing valuable content.

Telegram channels can reach unlimited subscribers without phone number requirements, making them perfect for content marketing and thought leadership in privacy-conscious industries.

Channel Content Templates:

• "Daily insight: [Industry trend or tip]. What's your take on this? Share your thoughts in our discussion group: [link]"
  Copy Sample MessageCopied!
• "Resource drop: [Number] free [Tools/Templates] to help you [Achieve goal]. Download here: [link]"
  Copy Sample MessageCopied!
• "Case study: How [Company] increased [Metric] by [Percentage] using [Method]. Full breakdown: [link]"
  Copy Sample MessageCopied!
• "Weekly roundup: The top [Number] [Industry] stories you might have missed. Stay informed: [link]"
  Copy Sample MessageCopied!

Community Engagement Templates:

• "Welcome to our community, [Name]! Introduce yourself and tell us what you're working on. We're here to help!"
  Copy Sample MessageCopied!
• "Great question from [Name]: [Question]. Here's my take: [Answer]. What do you think? Share your perspective below."
  Copy Sample MessageCopied!
• "Community challenge: Share your [Project/Result] using [Hashtag]. Best submission wins [Prize]. Deadline: [Date]"
  Copy Sample MessageCopied!
• "Shoutout to [Name] for [Achievement]! This is exactly the kind of success we love to see. Congratulations!"
  Copy Sample MessageCopied!

Compliance and Legal Considerations for Digital Messaging

Staying compliant protects your business and maintains customer trust.

TCPA violations can result in fines up to $1,500 per message, making proper consent collection and opt-out mechanisms essential for any business SMS marketing campaign.

Consent Collection Templates:

• "Join our VIP list for exclusive deals and updates! Text JOIN to [Number]. Msg&data rates may apply. Reply STOP to opt out."
  Copy Sample MessageCopied!
• "Get appointment reminders via text. Reply YES to opt in. Standard messaging rates apply. Reply STOP anytime to unsubscribe."
  Copy Sample MessageCopied!
• "Want order updates via SMS? Reply YES to receive shipping notifications. Reply STOP to opt out. Msg frequency varies."
  Copy Sample MessageCopied!
• "Subscribe to our weekly tips! Text TIPS to [Number]. 1-2 msgs/week. Reply STOP to unsubscribe. Terms: [link]"
  Copy Sample MessageCopied!

Opt-out Templates:

• "You've been unsubscribed from our SMS list. You won't receive any more messages from us. Thanks for being a customer!"
  Copy Sample MessageCopied!
• "Sorry to see you go! You're now unsubscribed. To rejoin our SMS list, text START to [Number]. Have a great day!"
  Copy Sample MessageCopied!
• "Unsubscribed successfully. If this was a mistake, text JOIN to [Number]. Otherwise, you won't hear from us again."
  Copy Sample MessageCopied!
• "You've opted out of SMS notifications. You can still manage your preferences in your account settings: [link]"
  Copy Sample MessageCopied!

Advanced Digital Messaging Analytics and Optimization

Data-driven optimization separates good campaigns from great ones.

Successful digital messaging campaigns require tracking metrics beyond open rates, including conversion rates, customer lifetime value, and attribution across multiple touchpoints in the customer journey.

A/B Testing Templates:

• "Version A: Limited time offer - 20% off your next purchase! Use code SAVE20. Shop now: [link]"
  Copy Sample MessageCopied!
• "Version B: Exclusive deal just for you - Save 20% on your favorite items. Code: SAVE20. Expires tonight: [link]"
  Copy Sample MessageCopied!
• "Version A: Your appointment is confirmed for [Date] at [Time]. See you soon!"
  Copy Sample MessageCopied!
• "Version B: We're excited to see you [Date] at [Time] for your appointment. Can't wait!"
  Copy Sample MessageCopied!

Performance Tracking Templates:

• "Campaign: [Name] | Sent: [Number] | Delivered: [Number] | Clicked: [Number] | Converted: [Number] | ROI: [Percentage]"
  Copy Sample MessageCopied!
• "Weekly report: SMS campaigns generated [Revenue] from [Number] messages. Top performer: [Campaign name] with [CTR]%"
  Copy Sample MessageCopied!
• "Monthly analysis: [Metric] improved by [Percentage] compared to last month. Key driver: [Factor]"
  Copy Sample MessageCopied!
• "Segment performance: [Segment] customers have [Metric] conversion rate. Optimization opportunity: [Suggestion]"
  Copy Sample MessageCopied!

• How to Automate SMS Marketing for Your Restaurant
• How to Create a High-Converting SMS Marketing Campaign in 2025
• Mobile SMS boasts a 98% open rate, making it the most direct channel to announce sales and offers\

Creating Your Digital Messaging Strategy and Templates

Success comes from systematic planning and consistent execution.

Start by auditing your current communication touchpoints. Map out every interaction your customers have with your business, from first contact to post-purchase follow-up.

Next, segment your audience based on behavior, preferences, and purchase history. A new customer needs different messages than a loyal repeat buyer.

Create a content calendar that balances promotional messages with value-driven content. The 80/20 rule works well – 80% helpful content, 20% direct promotion.

Build template libraries organized by campaign type and customer journey stage. This saves time and ensures consistency across your messaging.

Implement testing protocols for continuous optimization. Test everything from send times to message length to call-to-action wording.

Finally, establish compliance procedures and consent management systems. According to FTC guidelines, proper consent and opt-out mechanisms are non-negotiable.

The businesses that succeed with digital messaging treat it as a relationship-building tool, not just a sales channel. Focus on providing value, and the sales will follow naturally.

Remember to always obtain proper consent before sending marketing messages and comply with applicable regulations in your jurisdiction. When done right, digital messaging becomes your most powerful tool for customer engagement and business growth.

What's the ideal length for SMS marketing messages?

Keep SMS messages under 160 characters for optimal delivery and readability. Longer messages may be split into multiple parts, increasing costs and reducing impact.

How often should I send marketing text messages?

Send 2-4 messages per month for promotional content. Transactional messages like appointment reminders can be sent as needed without overwhelming subscribers.

Do I need special permission to send WhatsApp Business messages?

Yes, WhatsApp requires explicit opt-in consent for promotional messages. Customers must initiate contact or clearly agree to receive marketing communications through WhatsApp.

What's the best time to send SMS marketing messages?

Send between 10 AM and 8 PM in your customer's timezone. Tuesday through Thursday typically see the highest engagement rates for promotional messages.

How can I track the ROI of my SMS marketing campaigns?

Use unique promo codes, dedicated landing pages, and UTM parameters to track conversions. Monitor delivery rates, click-through rates, and revenue per message sent.