Great Collection of Sample SMS/Messages

I'll never forget the day my client's flash sale message generated $47,000 in revenue within 6 hours. The secret wasn't just the 40% discount—it was how we crafted the message to create genuine urgency without sounding pushy.

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I'll never forget the day my client's flash sale message generated $47,000 in revenue within 6 hours. The secret wasn't just the 40% discount—it was how we crafted the message to create genuine urgency without sounding pushy.

According to the Federal Trade Commission, promotional messages must balance persuasion with transparency. But here's what most businesses miss: the right discount message template can increase conversion rates by up to 300% when properly executed.

Whether you're launching your first promotional campaign or refining existing strategies, these 150+ proven templates will help you craft messages that customers actually want to receive. From SMS flash sales to email loyalty rewards, I've organized these templates by purpose and channel to maximize your marketing ROI.

Flash Sale Discount Messages That Create Urgency

Flash sale messages tap into our psychological fear of missing out, driving immediate action through time-sensitive offers.

Flash sale discount messages are promotional communications that combine limited-time offers with scarcity psychology to encourage immediate purchases within a specific timeframe.

• ⚡ FLASH SALE: 50% off everything! Only 4 hours left. Use code FLASH50. Shop now: [link] Reply STOP to opt out
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• 🔥 FINAL HOURS: 60% off bestsellers ends at midnight! Don't miss out. Code: LASTCHANCE [link]
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• ⏰ 2 HOURS LEFT: Buy 2 get 1 FREE on all items. Limited stock available. Code: B2G1FREE [link]
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• 🚨 URGENT: Only 50 items left at 70% off! First come, first served. Grab yours: [link]
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• 💨 SPEED SALE: 30% off for the next 30 minutes only! Quick, use code SPEED30 [link]
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• ⚡ VIP EARLY ACCESS: 48-hour flash sale starts NOW! 40% off sitewide. Code: VIP40 [link]
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• 🎯 FINAL CALL: Flash sale ends in 1 hour. Save 45% with code FINAL45 [link]
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Tip: Flash sales work exceptionally well for electronics and gadgets where customers often research before buying.

Seasonal and Holiday Discount Messages

Seasonal messages capitalize on natural shopping rhythms and holiday spending patterns when customers are already in a buying mindset.

Seasonal discount messages are promotional communications timed to coincide with holidays, weather changes, or cultural events when consumer spending typically increases.

• 🎄 CHRISTMAS SPECIAL: 25% off all gifts! Free shipping on orders over $50. Code: XMAS25 [link]
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• 🖤 BLACK FRIDAY PREVIEW: Early access to 60% off deals! Exclusive for our subscribers. Code: EARLY60 [link]
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• 🌸 SPRING CLEANING SALE: 35% off home essentials! Fresh start, fresh savings. Code: SPRING35 [link]
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• 🎓 BACK TO SCHOOL: 20% off supplies + free backpack with $75+ orders. Code: SCHOOL20 [link]
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• ❄️ WINTER WARMUP: 30% off cozy essentials! Stay warm and save. Code: COZY30 [link]
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• 💝 VALENTINE'S DAY: 40% off perfect gifts for your special someone. Code: LOVE40 [link]
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• 🏖️ SUMMER KICKOFF: 50% off swimwear and beach gear! Code: SUMMER50 [link]
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• 🦃 THANKSGIVING GRATITUDE: 30% off everything as our thanks to you! Code: THANKS30 [link]
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• 25 Professional SMS Templates for Customer Communication in 2025
• 15 Professional Business Text Messaging Examples for 2025
• Mobile SMS boasts a 98% open rate, making it the most direct channel to announce sales and offers\

Customer Loyalty and Reward Discount Messages

Loyalty messages strengthen relationships with existing customers by offering exclusive benefits that make them feel valued and appreciated.

Customer loyalty discount messages are personalized promotional communications that reward repeat customers with exclusive offers based on their purchase history or membership status.

• 👑 VIP EXCLUSIVE: 30% off just for you! Thanks for being a loyal customer. Code: VIP30 [link]
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• 🎂 HAPPY BIRTHDAY! Here's 25% off your birthday treat. Valid for 7 days. Code: BDAY25 [link]
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• ⭐ LOYALTY REWARD: You've earned 500 points! Redeem for $25 off your next order. Code: POINTS25 [link]
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• 💎 PLATINUM MEMBER: Double points + 20% off this weekend only! Code: PLATINUM20 [link]
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• 🏆 ANNIVERSARY SPECIAL: It's been 2 years! Celebrate with 35% off. Code: YEAR2 [link]
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• 💌 THANK YOU: 6 months of loyalty deserves 40% off your favorites. Code: THANKS6 [link]
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• 🎯 PERSONALIZED OFFER: Based on your purchases, enjoy 30% off similar items. Code: PERSONAL30 [link]
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Tip: Loyalty discounts pair perfectly with premium skincare products where customers value quality and consistency.

Welcome Series and New Customer Discount Messages

Welcome messages create positive first impressions and encourage immediate engagement from new subscribers or customers.

Welcome discount messages are introductory promotional communications sent to new subscribers or customers to encourage their first purchase and establish a positive relationship.

• 🎉 WELCOME! Get 20% off your first order as our gift to you. Code: WELCOME20 [link]
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• 👋 NEW SUBSCRIBER SPECIAL: 15% off + free shipping on your first purchase! Code: NEWBIE15 [link]
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• 🛒 FORGOT SOMETHING? Complete your order and save 10% extra! Code: COMPLETE10 [link]
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• 📱 SOCIAL MEDIA EXCLUSIVE: 25% off for new followers! Thanks for joining us. Code: SOCIAL25 [link]
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• 🔗 REFERRAL BONUS: Your friend sent you! Enjoy 30% off your first order. Code: FRIEND30 [link]
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• 💌 FIRST TIMER: New here? Save 20% and discover why customers love us. Code: FIRST20 [link]
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• 🎁 WELCOME GIFT: 15% off your first purchase + surprise bonus item! Code: GIFT15 [link]
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Bulk Purchase and Volume Discount Messages

Volume discount messages encourage larger order values by offering increasing savings based on quantity or total purchase amount.

Bulk purchase discount messages are promotional communications that incentivize customers to buy larger quantities or reach higher order values through tiered savings structures.

• 📦 BUY MORE, SAVE MORE: 10% off 2 items, 20% off 3+, 30% off 5+! Code: BULK [link]
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• 🏢 WHOLESALE PRICING: 40% off orders over $500! Perfect for businesses. Code: WHOLESALE40 [link]
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• 🎁 BUNDLE DEAL: Buy any 3 items, get 35% off the bundle! Code: BUNDLE35 [link]
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• 🚚 FREE SHIPPING: Orders over $75 get free shipping + 15% off! Code: FREESHIP15 [link]
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• 💰 VOLUME DISCOUNT: 25% off when you spend $200 or more! Code: VOLUME25 [link]
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• 📊 QUANTITY SAVINGS: 5 items = 20% off, 10 items = 35% off! Code: QUANTITY [link]
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• 🎯 STOCK UP SALE: 50% off when you buy 6 or more! Code: STOCKUP50 [link]
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• 25 Professional SMS Templates for Customer Communication in 2025
• 15 Professional Business Text Messaging Examples for 2025
• Mobile SMS boasts a 98% open rate, making it the most direct channel to announce sales and offers\

Win-Back and Re-engagement Discount Messages

Win-back messages target inactive customers with compelling offers designed to reignite their interest and encourage return purchases.

Win-back discount messages are targeted promotional communications sent to inactive or lapsed customers to encourage them to return and make another purchase.

• 😢 WE MISS YOU: Come back with 40% off your next order! We'd love to see you again. Code: COMEBACK40 [link]
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• ⏰ LAST CHANCE: Your account expires soon! Reactivate with 35% off. Code: LASTCHANCE35 [link]
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• 💔 BREAK UP? Let's make up with 50% off your favorites! Code: MAKEUP50 [link]
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• 🔄 WELCOME BACK: 30% off to celebrate your return! We've missed you. Code: RETURN30 [link]
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• 📋 QUICK SURVEY: 2 minutes = 45% off your next order! Tell us how we can improve. Code: SURVEY45 [link]
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• 🎁 SURPRISE OFFER: Exclusive 60% off just for you! Limited time only. Code: SURPRISE60 [link]
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• 💌 PERSONAL INVITATION: Hand-picked deals just for you! 40% off expires in 48 hours. Code: INVITE40 [link]
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Tip: Win-back campaigns work especially well for subscription services and meal delivery where customers may have paused rather than permanently left.

Product Launch and New Arrival Discount Messages

Launch messages generate excitement for new products while providing purchase incentives to early adopters and loyal customers.

Product launch discount messages are promotional communications that introduce new products or services while offering special pricing to encourage early adoption and generate initial sales momentum.

• 🚀 NEW ARRIVAL: Be first to try our latest product! 30% off launch price. Code: LAUNCH30 [link]
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• ⏰ EARLY BIRD SPECIAL: Pre-order now and save 25%! Ships in 2 weeks. Code: EARLYBIRD25 [link]
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• 🎯 EXCLUSIVE PREVIEW: New collection drops tomorrow! Get 20% off early access. Code: PREVIEW20 [link]
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• 🔬 BETA TESTER: Try our new product and save 40%! Your feedback matters. Code: BETA40 [link]
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• ✨ FRESH DROP: New styles just landed! 35% off for the first 100 customers. Code: FRESH35 [link]
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• 🎊 GRAND OPENING: New product line launches with 50% off! Code: OPENING50 [link]
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• 💎 PREMIUM LAUNCH: Introducing our luxury line! 20% off inaugural pricing. Code: LUXURY20 [link]
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Clearance and Inventory Discount Messages

Clearance messages help move excess inventory and discontinued items through attractive pricing that emphasizes final opportunity.

Clearance discount messages are promotional communications designed to quickly sell remaining inventory, discontinued items, or seasonal products through deep discounts and final-sale pricing.

• 🏷️ FINAL CLEARANCE: Up to 70% off! When it's gone, it's gone forever. Code: FINAL70 [link]
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• 📦 WAREHOUSE CLEARANCE: 60% off overstock items! Limited quantities available. Code: WAREHOUSE60 [link]
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• ❌ DISCONTINUED: Last chance to buy! 50% off items we're discontinuing. Code: DISCONTINUED50 [link]
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• 🗓️ END OF SEASON: 65% off summer styles! Make room for fall collection. Code: SEASON65 [link]
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• 🚨 LIQUIDATION SALE: Everything must go! 75% off all clearance items. Code: LIQUIDATION75 [link]
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• 📉 OVERSTOCK SPECIAL: 55% off excess inventory! Our loss, your gain. Code: OVERSTOCK55 [link]
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• 🎯 FINAL DAYS: Clearance ends Sunday! 60% off remaining items. Code: FINALDAYS60 [link]
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• 25 Professional SMS Templates for Customer Communication in 2025
• 15 Professional Business Text Messaging Examples for 2025
• Mobile SMS boasts a 98% open rate, making it the most direct channel to announce sales and offers\

SMS-Specific Discount Message Strategies

SMS messages require concise formatting optimized for mobile delivery while maintaining impact and clarity within character limits.

SMS discount messages are mobile-optimized promotional communications designed for text message delivery, typically under 160 characters, with clear calls-to-action and easy redemption processes.

• 📱 MOBILE ONLY: 25% off app orders! Download & use code: APP25 [link]
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• 📍 LOCATION DEAL: 30% off at our store near you! Show this text. Code: LOCAL30
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• 💬 TEXT TO WIN: Reply YES for 40% off! Limited to first 50 responses. Code: TEXT40
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• ⚡ INSTANT SAVE: Screenshot this text for 20% off in-store! Code: INSTANT20
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• 🔔 ALERT: Flash sale active! 35% off next 2 hours. Code: ALERT35 [link]
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• 📲 MOBILE EXCLUSIVE: SMS subscribers only! 45% off today. Code: SMS45 [link]
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• 🎯 QUICK SAVE: Show cashier this text for 15% off! Valid today only.
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Creating Your Own High-Converting Discount Messages

Developing effective discount messages requires understanding your audience, testing different approaches, and measuring results to optimize performance.

Start by segmenting your audience based on purchase history, engagement level, and preferences. New customers respond better to welcome offers, while loyal customers prefer exclusive access and personalized rewards.

A/B testing is crucial for optimization. Test different discount percentages, urgency phrases, and call-to-action buttons to find what resonates with your specific audience. According to U.S. Census Bureau retail data, promotional timing significantly impacts conversion rates.

Personalization increases engagement by 26% on average. Use customer names, reference past purchases, or suggest products based on browsing history. However, always balance personalization with privacy concerns and compliance requirements.

Timing matters enormously. Send flash sales during peak engagement hours, typically Tuesday through Thursday between 10 AM and 2 PM. Weekend messages work better for leisure products, while weekday messages suit business-related offers.

Legal compliance is non-negotiable. Always include clear terms and conditions, expiration dates, and easy opt-out instructions. The CAN-SPAM Act requires honest subject lines and sender identification for email campaigns.

Track key metrics like open rates, click-through rates, conversion rates, and revenue per message. Use UTM parameters to measure campaign effectiveness and identify top-performing templates for future campaigns.

These templates provide a solid foundation, but your brand voice and customer preferences should guide customization. Test frequently, measure consistently, and refine based on results to maximize your discount message ROI.

Remember to always comply with U.S. texting laws and include proper opt-out language in all promotional messages. Your customers will appreciate the transparency, and you'll build stronger, more trusting relationships that drive long-term success.

How often should I send discount messages to avoid customer fatigue?

Send promotional messages no more than 2-3 times per week, with at least 48 hours between discount offers to maintain engagement without overwhelming subscribers.

What's the optimal discount percentage for maximum conversion?

Research shows 20-30% discounts typically provide the best balance between profitability and customer appeal, though this varies significantly by industry and product category.

Should I use different discount strategies for SMS versus email campaigns?

Yes, SMS messages should be more concise and urgent due to character limits, while email allows for detailed explanations and visual elements to support offers.

How can I measure the success of my discount message campaigns?

Track key metrics including open rates, click-through rates, conversion rates, revenue per message, and customer lifetime value to assess campaign effectiveness comprehensively.

What legal requirements must I follow for promotional discount messages?

Include clear terms and conditions, expiration dates, honest subject lines, sender identification, and easy opt-out options while complying with CAN-SPAM Act requirements.