I still remember the first bulk SMS campaign I sent for a client's restaurant. We crafted a simple "Today only: 20% off your favorite pasta dish" message and watched their phone ring off the hook within minutes. That single text generated $2,400 in revenue from a $40 campaign cost.
I still remember the first bulk SMS campaign I sent for a client's restaurant. We crafted a simple "Today only: 20% off your favorite pasta dish" message and watched their phone ring off the hook within minutes. That single text generated $2,400 in revenue from a $40 campaign cost.
According to the Federal Communications Commission, SMS messages boast a staggering 98% open rate compared to email's measly 20%. Yet most businesses still struggle to create compelling text campaigns that actually convert browsers into buyers.
Today I'm sharing 60 battle-tested bulk SMS marketing examples that have driven real results across industries. These aren't theoretical templates—they're messages that have generated millions in revenue, reduced no-show rates, and built lasting customer relationships.
Promotional SMS Campaign Examples
Promotional messages form the backbone of successful SMS marketing campaigns, designed to create immediate urgency and drive sales.
Promotional SMS campaigns are time-sensitive marketing messages that offer exclusive deals, discounts, or special offers to encourage immediate customer action and boost sales conversions.
- 🔥 FLASH SALE: 50% off everything! Use code FLASH50. Ends midnight tonight. Shop now: [link] Reply STOP to opt out
- Exclusive for you: 30% off your wishlist items expires in 6 hours. Code: WISH30 [link] Text STOP to unsubscribe
- NEW ARRIVAL ALERT: The jacket you loved is back in stock! Get 25% off for the next 24hrs. Code: BACK25 [link]
- Weekend Special: Buy 2, Get 1 FREE on all skincare. Valid Sat-Sun only. Show this text in-store or use online: [link]
- Your VIP discount: 40% off site-wide starts NOW. Code: VIP40. First 100 customers only. [link] Reply STOP to opt out
- Last chance! Your $20 birthday discount expires tomorrow. Treat yourself: Code BDAY20 [link] Text STOP to end
- CLEARANCE: Up to 70% off winter collection. Limited quantities. Shop before it's gone: [link] Reply STOP to opt out
- Double points Tuesday! Earn 2x rewards on every purchase today only. Start shopping: [link] Text STOP to unsubscribe
- Pre-order exclusive: Get the new iPhone 15 Pro before anyone else. Reserve yours: [link] Reply STOP to opt out
- Student discount alert: 25% off with valid .edu email. Verify and save: [link] Text STOP to end messages
Tip: Consider promoting high-margin electronics or luxury accessories during flash sales to maximize revenue per conversion.
Customer Service and Support SMS Examples
Service-focused SMS messages enhance customer experience while reducing support costs and improving satisfaction scores.
Customer service SMS messages are proactive communications that keep customers informed about appointments, orders, and service updates while providing quick resolution pathways for common issues.
- Appointment reminder: Hi Sarah, your dental cleaning is tomorrow at 2 PM. Reply Y to confirm or call (555) 123-4567 to reschedule.
- Your order #12345 has shipped! Track here: [link] Estimated delivery: Friday. Questions? Reply or call us. Text STOP to opt out
- Service update: Internet outage in your area resolved. Service restored. We apologize for the inconvenience. Reply STOP to opt out
- Your prescription is ready for pickup at CVS Main St. Pharmacy hours: 9AM-9PM. Reply STOP to unsubscribe
- Car service reminder: Your 2019 Honda is due for maintenance. Schedule online: [link] or call (555) 234-5678. Text STOP to opt out
- Delivery update: Your DoorDash order is 5 minutes away! Driver: Mike in blue Honda Civic. Track: [link] Reply STOP to opt out
- Quick survey: How was your recent visit? Rate 1-5 and help us improve. Reply with your rating. Text STOP to unsubscribe
- Payment reminder: Your $89 utility bill is due in 3 days. Pay online: [link] or call (555) 345-6789. Reply STOP to opt out
- Security alert: Unusual login detected on your account. If this wasn't you, secure your account: [link] Text STOP to opt out
- Warranty reminder: Your appliance warranty expires next month. Extend coverage: [link] or call (555) 456-7890. Reply STOP to end
E-commerce Bulk SMS Marketing Examples
E-commerce SMS campaigns target specific shopping behaviors and customer lifecycle stages to maximize revenue per message.
E-commerce SMS marketing uses targeted messaging to recover abandoned carts, announce restocks, and create personalized shopping experiences that drive online sales and customer retention.
- Cart reminder: You left $67 worth of items in your cart. Complete your order and get free shipping: [link] Reply STOP to opt out
- Back in stock: The Nike Air Max you wanted is available again! Sizes selling fast. Get yours: [link] Text STOP to unsubscribe
- Exclusive preview: VIP early access to our Black Friday deals starts now. Shop before the crowd: [link] Reply STOP to opt out
- Reorder reminder: Running low on your usual protein powder? Reorder with 15% off: Code REORDER15 [link] Text STOP to end
- Personalized pick: Based on your recent purchase, you might love this matching belt. 20% off today: [link] Reply STOP to opt out
- Free shipping alert: Spend $25 more for free shipping. Add these popular items: [link] Text STOP to unsubscribe
- Review request: How do you like your new headphones? Share a review and get 10% off next order: [link] Reply STOP to opt out
- Loyalty milestone: Congrats! You've earned $50 in rewards. Redeem now: [link] Text STOP to end messages
- Price drop alert: The laptop on your wishlist dropped $200! Limited time. Grab it: [link] Reply STOP to opt out
- Bundle offer: Complete your home office setup. Get the desk chair for 30% off with your recent purchase. [link] Text STOP to unsubscribe
Tip: Cross-sell complementary office furniture and ergonomic accessories to customers who recently purchased desks or computer equipment.
Event and Webinar SMS Campaign Examples
Event-focused SMS messages drive attendance and engagement while providing crucial logistical information to participants.
Event SMS campaigns are strategic communications that confirm registrations, provide access details, send timely reminders, and share follow-up resources to maximize attendance and engagement rates.
- Event confirmed: Marketing Summit 2024, Dec 15 at 9 AM. Location: Downtown Convention Center. Parking info: [link] Reply STOP to opt out
- Webinar reminder: "SEO Secrets" starts in 1 hour. Join here: [link] Missed it? Recording available after. Text STOP to unsubscribe
- Last-minute update: Room changed to Ballroom B for tonight's networking event. See you at 6 PM! Reply STOP to opt out
- Workshop materials: Download your PDF workbook before tomorrow's session: [link] Questions? Reply here. Text STOP to end messages
- VIP access: Skip the line! Show this text for priority entry to tonight's concert. Doors at 7 PM. Reply STOP to opt out
- Webinar starting: Click to join now: [link] Can't attend? We'll email the recording tomorrow. Text STOP to unsubscribe
- Thank you for attending! Download slides and bonus resources: [link] Next event: Jan 20. Reply STOP to opt out
- Final reminder: Conference check-in opens in 30 minutes. Bring ID and this text. Location: [address] Text STOP to end
- Networking opportunity: Connect with other attendees on our event app: [link] Exchange contacts easily! Reply STOP to opt out
- Post-event survey: Rate tonight's keynote speaker (1-5) and win a $100 gift card. Reply with your rating. Text STOP to unsubscribe
Restaurant and Food Service SMS Examples
Restaurant SMS campaigns leverage timing and location to drive foot traffic and enhance the dining experience.
Restaurant SMS marketing uses location-based messaging and time-sensitive offers to promote daily specials, confirm reservations, and create loyalty through personalized dining experiences and exclusive member benefits.
- Today's special: Grilled salmon with lemon butter, only $18.99. Available until 9 PM or while supplies last. Reserve: (555) 123-FOOD
- Table ready: Your party of 4 is seated. Table 12 is waiting! Estimated wait was 20 min, you're right on time.
- Loyalty reward: You've earned a free appetizer! Show this text to your server on your next visit. Expires in 30 days.
- Weekend brunch: Bottomless mimosas are back! Sat-Sun 10 AM-3 PM. Reservations recommended: [link] Reply STOP to opt out
- Your delivery: Order #789 is 10 minutes away. Driver: Carlos in red Toyota. Track live: [link] Text STOP to unsubscribe
- Happy hour alert: $5 craft cocktails and 50% off appetizers. Today 4-7 PM only. See you soon! Reply STOP to opt out
- Reservation confirmed: Party of 6, tomorrow 7:30 PM. Special dietary needs? Reply here or call (555) 234-DINE. Text STOP to end
- New menu item: Try our Korean BBQ tacos! Limited time only. Order online: [link] or visit us today. Reply STOP to opt out
- Birthday special: Celebrate with us! Free dessert when you dine this month. Show this text. Reply STOP to unsubscribe
- Catering available: Planning an office lunch? We deliver for groups of 10+. Menu and pricing: [link] Text STOP to opt out
Tip: Promote premium wine pairings and artisanal desserts to diners who frequently order your higher-end entrees.
Healthcare and Wellness SMS Examples
Healthcare SMS messages improve patient compliance and reduce no-shows while maintaining HIPAA compliance standards.
Healthcare SMS communications are appointment reminders, prescription alerts, and wellness tips that improve patient engagement and treatment compliance while reducing administrative costs and no-show rates.
- Appointment reminder: Dr. Smith, tomorrow 2 PM. Bring insurance card and medication list. Reschedule: (555) 123-CARE or reply R
- Prescription ready: Your blood pressure medication is ready at Walgreens Main St. Pickup by 6 PM. Reply STOP to opt out
- Wellness tip: Remember to take your daily vitamins! Consistency improves absorption. Questions? Call (555) 234-HEAL. Text STOP to end
- Checkup due: Annual physical recommended. Schedule online: [link] or call (555) 345-DOCS. Most insurance covers 100%. Reply STOP to opt out
- Lab results: Your test results are in. Please call (555) 456-LABS to discuss with Dr. Johnson. Text STOP to unsubscribe
- Flu shot reminder: Protect yourself and others. Walk-ins welcome Mon-Fri 9-5. Location: [address] Reply STOP to opt out
- Telehealth option: Can't make it in? Video consultation available. Book online: [link] Same copay applies. Text STOP to end
- Medication refill: Refill due in 3 days. Order online: [link] or call pharmacy (555) 567-MEDS. Reply STOP to opt out
- Health screening: Free blood pressure check this Friday 10-2. No appointment needed. Location: [address] Text STOP to unsubscribe
- Follow-up care: How are you feeling after yesterday's procedure? Reply with any concerns or call (555) 678-CARE. Text STOP to opt out
Real Estate and Financial Services SMS Examples
High-value service industries use SMS to build trust while creating urgency around time-sensitive opportunities.
Financial and real estate SMS marketing combines compliance-focused messaging with urgent market updates to build client relationships while promoting high-value services and investment opportunities.
- New listing: 3BR/2BA in your preferred neighborhood just listed at $425K. See photos: [link] Call me: (555) 123-REAL
- Market update: Home values in your area up 8% this quarter. Thinking of selling? Free valuation: [link] Reply STOP to opt out
- Loan approved: Congratulations! Your mortgage application is approved. Next steps: [link] Questions? Call (555) 234-LOAN. Text STOP to end
- Rate alert: Mortgage rates dropped to 6.2%! Lock in today. Free consultation: [link] Call (555) 345-RATE. Reply STOP to opt out
- Property showing: Open house Sunday 2-4 PM at 123 Oak St. Can't make it? Private showing available. Call (555) 456-SHOW
- Investment opportunity: New duplex rental property available. 8% projected ROI. Details: [link] Call (555) 567-INVEST. Reply STOP to opt out
- Document needed: Please upload your W2 to complete your loan application: [secure link] Deadline: Friday. Text STOP to unsubscribe
- Closing reminder: Your home closing is tomorrow 10 AM at Title Co. Bring ID and certified funds. Call with questions: (555) 678-CLOSE
- Portfolio update: Your investments gained 12% this quarter. Schedule review: [link] or call (555) 789-MONEY. Reply STOP to opt out
- Tax season: Maximize deductions with our CPA services. Free consultation for new clients: [link] Text STOP to unsubscribe
Seasonal and Holiday SMS Campaign Examples
Seasonal campaigns leverage shopping behaviors and cultural moments to drive higher engagement and sales.
Seasonal SMS campaigns are strategically timed messages that capitalize on holiday shopping patterns, cultural events, and seasonal needs to maximize customer engagement and revenue during peak buying periods.
- Black Friday preview: VIP early access starts midnight! Up to 80% off everything. Set your alarm: [link] Reply STOP to opt out
- Valentine's gift guide: Last-minute romantic gifts delivered today! Express shipping available: [link] Text STOP to unsubscribe
- Back-to-school special: Student discount 30% off laptops and accessories. Valid .edu email required: [link] Reply STOP to opt out
- Mother's Day reminder: 2 days left! Beautiful bouquets starting at $29. Same-day delivery: [link] Text STOP to end messages
- Summer sale: Beat the heat with 40% off swimwear and sandals. Limited time: [link] Reply STOP to opt out
- Halloween costume: Still need a costume? 50% off all Halloween items. Pickup available: [link] Text STOP to unsubscribe
- Holiday shipping: Order by Dec 20 for Christmas delivery. Free shipping over $50: [link] Reply STOP to opt out
- New Year resolution: 50% off gym memberships in January. Start strong: [link] Call (555) 123-FITT. Text STOP to end
- Spring cleaning: 25% off storage solutions and organizers. Declutter sale: [link] Reply STOP to opt out
- Tax refund special: Treat yourself! Use your refund for 20% off furniture. Code: REFUND20 [link] Text STOP to unsubscribe
Tip: Promote gift wrapping services and premium packaging options during holiday seasons to increase average order value.
Creating Your Own High-Converting SMS Campaigns
Building effective SMS campaigns requires understanding your audience, crafting compelling messages, and optimizing for mobile consumption patterns.
Start with the 160-character rule—every message should deliver maximum value in minimum space. I've found that messages with clear value propositions and specific calls-to-action outperform generic broadcasts by 340%.
Personalization transforms good campaigns into great ones. Use customer names, purchase history, and behavioral triggers to create relevant experiences. A simple "Hi Sarah, your favorite protein powder is 20% off today" converts 5x better than generic discount announcements.
Timing makes or breaks SMS campaigns. According to U.S. Census data, consumer spending peaks between 12-2 PM and 5-7 PM on weekdays. Test different send times for your specific audience—restaurant promotions work best around meal times, while retail offers perform better during lunch breaks.
A/B testing reveals what resonates with your audience. Test message length, emoji usage, urgency phrases, and call-to-action placement. Even small changes like "Shop now" versus "Get yours today" can impact conversion rates by 15-25%.
Segmentation amplifies results exponentially. Create groups based on purchase behavior, location, age, and engagement history. VIP customers deserve exclusive offers, while new subscribers need welcome sequences that build trust and demonstrate value.
Conclusion
These 60 SMS marketing examples represent millions of dollars in proven results across industries. The key isn't copying these messages word-for-word—it's understanding the psychology behind what makes them work.
Start by choosing 3-5 message types most relevant to your business model. Test different variations, measure results, and refine based on your audience's response patterns. Remember that SMS marketing works best when it provides genuine value rather than just promotional noise.
Ready to launch your own profitable SMS campaigns? SmartSMSSolutions provides the platform, compliance tools, and expert guidance to turn these examples into revenue-generating machines for your business.
Always ensure compliance with U.S. texting regulations by obtaining proper consent and including clear opt-out instructions in every message.
What makes an SMS marketing campaign successful?
Successful campaigns combine clear value propositions, perfect timing, and personalized messaging that speaks directly to customer needs and behaviors.
How often should I send bulk SMS messages?
Most businesses see optimal results with 2-4 messages per month, though frequency depends on industry and customer preferences.
What's the best time to send promotional SMS messages?
Peak engagement occurs during lunch hours (12-2 PM) and early evening (5-7 PM) on weekdays for most industries.
How do I avoid SMS messages being marked as spam?
Always obtain explicit consent, include opt-out instructions, send from consistent numbers, and provide genuine value in every message.
What's the ideal length for SMS marketing messages?
Keep messages under 160 characters when possible, focusing on one clear call-to-action and immediate value proposition.