Last month, I watched a local spa owner transform her struggling business with just three simple text messages. Her appointment no-shows dropped by 40%, and client retention jumped 25% within weeks. The secret wasn't magic—it was strategic SMS marketing.
Last month, I watched a local spa owner transform her struggling business with just three simple text messages. Her appointment no-shows dropped by 40%, and client retention jumped 25% within weeks. The secret wasn't magic—it was strategic SMS marketing.
While email marketing struggles with 20% open rates, SMS marketing achieves an impressive 98% open rate according to the Mobile Marketing Association. Yet most businesses send generic, unprofessional texts that damage their brand reputation.
I've compiled 75+ professional client SMS templates that maintain your brand's voice while driving measurable results. These aren't cookie-cutter messages—they're tested frameworks you can customize for your specific industry and client needs.
Welcome and Onboarding SMS Templates
First impressions matter, especially in the digital age where clients form opinions within seconds of receiving your message.
Welcome SMS messages are automated text communications sent to new clients within 2 hours of signup, designed to confirm their registration, set expectations, and guide them through initial steps while establishing a professional brand relationship.
- Hi [Name]! Welcome to [Business Name]. Your account is active and ready. Check your email for login details. Need help? Reply HELP. Text STOP to opt out.
- Welcome aboard, [Name]! We're excited to serve you. Your first appointment is [Date] at [Time]. Confirmation details sent via email. Questions? Call [Phone].
- Thanks for joining [Business Name], [Name]! Your membership ID is [Number]. Download our app: [Link]. Support available 24/7. Reply STOP to unsubscribe.
- Hello [Name]! Your [Service] consultation is confirmed for [Date]. Please bring [Requirements]. Reschedule anytime: [Link]. Text STOP to opt out.
- Welcome to [Business Name], [Name]! Your onboarding call is scheduled for [Day] at [Time]. Dial-in details in your email. Excited to get started!
Tip: Consider pairing welcome messages with branded welcome kits or digital gift cards to enhance the onboarding experience.
Appointment and Service Reminder Messages
Missed appointments cost U.S. businesses over $150 billion annually, making reminder systems essential for operational efficiency.
Appointment reminder SMS are automated notifications sent 24-48 hours before scheduled services, containing essential details like time, location, and preparation requirements while providing easy rescheduling options to reduce no-shows and improve client satisfaction.
- Reminder: Your [Service] appointment with [Provider] is tomorrow at [Time]. Location: [Address]. Need to reschedule? Reply or call [Phone]. Text STOP to opt out.
- Hi [Name]! Your appointment is in 2 hours at [Time]. Please arrive 15 minutes early. Parking available on-site. See you soon!
- Tomorrow's [Service] appointment confirmed for [Time]. Please bring [Items]. Running late? Call [Phone]. Cancellation policy: [Link]. Reply STOP to unsubscribe.
- Your [Service] is scheduled for [Date] at [Time]. Preparation instructions: [Details]. Questions? Reply or visit [Website]. Text STOP to opt out.
- Appointment reminder: [Service] with [Provider] at [Time] tomorrow. Location: [Address]. Check-in starts 10 minutes prior. Confirm by replying YES.
- Hi [Name]! Your consultation is [Day] at [Time]. Please complete intake form: [Link]. Bring ID and insurance card. Text STOP to unsubscribe.
Promotional and Sales SMS Campaigns
Strategic promotional messaging can increase revenue by 25% when executed with proper timing and personalization.
Promotional SMS campaigns are targeted marketing messages sent to existing clients featuring limited-time offers, exclusive discounts, or new service announcements, designed to drive immediate action while respecting subscriber preferences and maintaining brand professionalism.
- Exclusive for you, [Name]! Save 20% on [Service] this week only. Book now: [Link]. Limited spots available. Expires [Date]. Reply STOP to opt out.
- Flash Sale Alert! 🎉 [Service] now 30% off through [Date]. Your VIP code: [Code]. Book online: [Link]. Text STOP to unsubscribe.
- New service launch! Introducing [Service] - perfect for [Benefit]. Early bird pricing: [Price]. Book your spot: [Link]. Questions? Reply here.
- Last chance, [Name]! Your 15% discount expires tonight. Use code [Code] at checkout: [Link]. Don't miss out! Text STOP to opt out.
- Member exclusive: Buy 2 [Services], get 1 free this month. Valid through [Date]. Schedule all three: [Link]. Reply STOP to unsubscribe.
- Weekend special! [Service] packages starting at [Price]. Perfect for [Occasion]. Book now: [Phone] or [Link]. Limited availability. Text STOP to opt out.
Tip: Complement promotional SMS with targeted social media advertising to maximize reach and conversion rates across multiple touchpoints.
Customer Support and Problem Resolution
Quick response times in support communications directly correlate with customer satisfaction and retention rates.
Customer support SMS are immediate response messages addressing client concerns, providing status updates, or proactively communicating about service issues, designed to maintain transparency and trust while resolving problems efficiently through mobile-friendly communication channels.
- Hi [Name], we received your support request #[Number]. Our team will respond within 4 hours. Track status: [Link]. Need urgent help? Call [Phone].
- Update on your issue #[Number]: We've identified the problem and expect resolution by [Time]. We'll notify you once complete. Thank you for your patience.
- Good news, [Name]! Your issue #[Number] has been resolved. Please test and confirm everything works properly. Questions? Reply here or call [Phone].
- We're experiencing temporary service delays affecting [Service]. Expected resolution: [Time]. We apologize for the inconvenience. Updates: [Link].
- Your refund request #[Number] has been processed. Expect [Amount] in your account within 3-5 business days. Questions? Contact [Email].
- Service restored! The [Service] issue affecting your account has been fixed. Everything should work normally now. Please contact us if you experience further problems.
Payment and Billing Communications
Timely payment reminders through SMS improve collection rates while maintaining positive client relationships.
Payment reminder SMS are automated billing notifications sent before, on, or after due dates, containing payment amounts, due dates, and convenient payment links while maintaining professional tone and providing clear next steps for account management.
- Payment reminder: Your invoice #[Number] for [Amount] is due [Date]. Pay securely: [Link]. Questions about your bill? Call [Phone]. Text STOP to opt out.
- Thank you, [Name]! Your payment of [Amount] has been received. Receipt sent to [Email]. Next billing date: [Date]. Reply STOP to unsubscribe.
- Friendly reminder: Your [Service] payment of [Amount] is due tomorrow. Avoid late fees - pay now: [Link]. Need assistance? Call [Phone].
- Your autopay for [Amount] will process on [Date]. Ensure sufficient funds in [Account]. Update payment method: [Link]. Text STOP to opt out.
- Payment overdue: Invoice #[Number] for [Amount] is [Days] days past due. Pay now to avoid service interruption: [Link]. Contact us: [Phone].
- Billing cycle update: Your new billing date is [Date]. Next payment: [Amount] on [Date]. Update preferences: [Link]. Reply STOP to unsubscribe.
Client Retention and Loyalty Messages
Retention messaging costs five times less than acquiring new clients while generating higher lifetime value.
Client retention SMS are relationship-building messages celebrating milestones, acknowledging loyalty, or re-engaging inactive clients through personalized communications that strengthen emotional connections and encourage continued business relationships.
- Happy anniversary, [Name]! It's been [Time] since you joined us. Enjoy 25% off your next [Service] as our thank you. Use code: [Code]. Book: [Link].
- We miss you, [Name]! It's been [Time] since your last visit. Come back with 30% off any service. Book by [Date]: [Link]. Text STOP to opt out.
- Milestone reached! You've completed [Number] sessions with us, [Name]. Your dedication inspires us. Here's 20% off your next package: [Code].
- VIP status unlocked! Thanks for being a loyal client, [Name]. You now get priority booking and exclusive discounts. Learn more: [Link].
- Your loyalty rewards: [Points] points available! Redeem for free [Service] or discounts. Check balance: [Link]. Points expire [Date]. Reply STOP to unsubscribe.
- Thinking of you, [Name]! How are you enjoying [Previous Service]? We'd love your feedback and have a special offer waiting: [Link]. Text STOP to opt out.
Tip: Pair retention messages with personalized product recommendations based on purchase history to increase relevance and conversion rates.
Feedback and Review Request Templates
According to BrightLocal, 87% of consumers read online reviews before making purchase decisions, making review collection crucial for business growth.
Feedback request SMS are post-service communications asking clients to share their experience through reviews, surveys, or direct responses, typically sent within 24-48 hours of service completion to maximize response rates and gather actionable insights.
- Hi [Name]! How was your [Service] experience? Share a quick review: [Link]. Your feedback helps us improve. Takes 2 minutes. Thank you!
- Thanks for choosing us, [Name]! Please rate your experience: [Link]. 5-star reviews help other clients find us. We appreciate your time. Reply STOP to opt out.
- Quick favor, [Name]? If you loved your [Service], please leave a Google review: [Link]. It means the world to our small business. Thank you!
- Your opinion matters! How satisfied were you with [Service]? Rate us 1-10 by replying with a number. Detailed feedback welcome. Text STOP to unsubscribe.
- Feedback request: Please complete our 2-minute survey about your recent [Service]: [Link]. Enter to win [Prize]! Drawing on [Date]. Reply STOP to opt out.
- Thank you for the 5-star review, [Name]! Your kind words made our day. Share your experience with friends - they'll get 15% off their first visit!
Seasonal and Event-Based Messaging
Seasonal campaigns generate 30% higher engagement rates when personalized to client preferences and service history.
Seasonal SMS campaigns are timely messages aligned with holidays, weather changes, or special events, designed to maintain brand awareness, offer relevant services, and strengthen client relationships through thoughtful, occasion-appropriate communications.
- Happy holidays from all of us at [Business Name]! Wishing you and your family joy and peace this season. Gift certificates available: [Link]. Text STOP to opt out.
- Spring is here! Time for your seasonal [Service] maintenance. Book now for early bird pricing: [Link]. Limited appointments available. Call [Phone].
- Beat the summer heat! Our [Service] special runs through [Date]. Stay cool and comfortable: [Link]. Book today! Reply STOP to unsubscribe.
- Fall prep reminder: Schedule your [Service] before winter weather hits. Protect your investment: [Link]. Book by [Date] for discount pricing.
- New Year, new you! Start fresh with our [Service] packages. 20% off January bookings: [Link]. Resolutions made easy. Text STOP to opt out.
- Mother's Day special! Treat mom to [Service] - she deserves it. Gift packages available: [Link]. Order by [Date] for delivery. Reply STOP to unsubscribe.
Custom Message Creation Guidelines
Creating effective client SMS requires balancing brevity with impact while maintaining professional standards.
Effective SMS creation involves crafting concise messages under 160 characters that include personalization, clear calls-to-action, and brand-appropriate tone while ensuring mobile optimization, compliance with regulations, and measurable objectives for campaign success.
Start with your core message objective. Are you informing, selling, or building relationships? Each goal requires different language and urgency levels. Keep sentences short and action-oriented.
Personalization increases response rates by 40%. Use client names, service history, and preferences when possible. However, avoid over-personalization that feels invasive or creepy.
Include clear next steps in every message. Whether it's clicking a link, calling a number, or replying to the text, make the desired action obvious and easy to complete on mobile devices.
Test different sending times for your audience. B2B clients often respond better to weekday messages, while B2C audiences may prefer evenings or weekends. Track open rates and responses to optimize timing.
Always include opt-out instructions to comply with TCPA regulations. Use phrases like "Reply STOP to opt out" or "Text STOP to unsubscribe" in promotional messages.
A/B test subject lines, call-to-action placement, and message length. Small changes can significantly impact response rates and conversion performance.
I've seen businesses transform their client relationships using these SMS templates. The key is starting small, testing consistently, and personalizing messages to match your brand voice and client expectations.
Remember that SMS marketing works best as part of an integrated communication strategy. Combine these templates with email marketing, social media, and phone outreach for maximum impact.
Always follow U.S. texting laws and include opt-out instructions in promotional messages to maintain compliance and client trust.
How often should I send promotional SMS to clients?
Send promotional SMS 2-4 times per month maximum to avoid subscriber fatigue while maintaining engagement and preventing opt-outs from excessive messaging frequency.
What's the ideal length for client SMS messages?
Keep SMS messages under 160 characters for single message delivery, ensuring clear communication without additional charges or message splitting across multiple texts.
When should I send appointment reminder texts?
Send appointment reminders 24 hours before scheduled services, with optional 2-hour reminders for critical appointments to maximize attendance and reduce no-shows.
How do I personalize SMS without seeming intrusive?
Use client names, service history, and preferences sparingly while focusing on relevant offers and helpful information rather than overly personal details.
What compliance rules apply to business SMS marketing?
Follow TCPA regulations by obtaining consent, providing opt-out options, identifying your business, and avoiding automated calls to wireless numbers without permission.