Do you wish to increase offline and online traffic to your business? Then, you need to consider using the digital world to achieve this. One effective tool for reaching this is content marketing.
Contrary to popular opinion, content marketing involves more than just writing blogs and uploading them on your website.
What content marketing involves.
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Goal - You need to define your goals for content creation. Each content must have a specific purpose. It could be to increase brand awareness, reach out to prospects, customer retention, or much more. Having clear goals would help you to determine what type of content to develop.
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Audience - Know your audience and determine what content would be appealing and appropriate for them. If you have an e-commerce site, you can gather information about your audience from Google Analytics, and identify their demographic variables like age, location, and gender as it would help you plan accordingly. Using Google Analytics, you can also determine what channel drives traffic to your site, it could be e-mails, social media, organic search, or something else. Here's something to guide you with Google analytics. (How to use Google analytics-full guide) Once you have identified it, focus more of your content creation on that platform because you likely have your largest audience there. You can also create online polls/surveys to understand the pain points of your audience and create your content around them.
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Research - Conduct research to know what your audience is currently talking about. Your content should be relevant to your audience. Do not create content based on assumptions, rather make research to know what your audience needs. Remember that you are writing for your audience. You can do keyword research to identify trending topics in your niche. One effective tool for this is the Google keyword planner. Other tools available are Ubersuggest (a Google Chrome extension), answerthepublictool.com, or Quora to know the trending issues. You should make an effort to learn more about keyword research . https://mangools.com/blog/keyword-research/ Craft a compelling headline for your content and ensure the information presented is up-to-date as at the time it is being published. Narrow the focus of your content and align it with your marketing goals. Also, use hashtags strategically, do not use irrelevant ones just to increase visibility.
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Engage with your audience - Do not just post content and leave. Engage your audience by responding to their comments. It is advised that you stay online for at least an hour after posting content to engage with your audience. Some of your clients /prospects may make irrelevant comments, be discerning and respond to them with compliments, this is important to make all your clients/prospects feel valued. Do not post long boring lectures, instead ask your audience to share their opinions, everyone loves to be heard and understood.
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Monitor the metrics - Observe the level of engagement to your content, within the first hour, and subsequently, as it could provide insight into the most appropriate time to share your content. Try to determine the reason for low engagement, it could be your style of communication, your visibility, social media algorithms, or time of sharing such content. Once you have identified the reason, seek solutions and implement them. Find out other possible reasons for low social media engagement. https://www.socialmediaworldwide.com/blog/social-media-marketing/the-5-reasons-your-social-media-engagement-rate-is-low/ Do not be outdated, use these to stay up to date in the business world. (10 current tech trends to influence your marketing)
Always optimize your content strategy and keep up with the latest trends to keep your brand relevant and expand your market share.
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