What Are Promotional Messages? How many text messages do you get from your service provider daily? Too numerous to count I guess. You can't blame them, what better way to put their services right before you than via text? How often did you get a text from the center for disease control at the height of the pandemic? It was tiring, but you got the message and most likely acted on it.

 Promotional messages are text messages or messages in general that aim at marketing a product or service. A promotional message usually advertises a new product, discount sales, flash sales, clearance sales, or as many Nigerians like to call it "bonanza" sales and the likes of those. The objective is to boost sales, gets new customers and keep older customers happy. A promotional message can also be referred to as a "promo message".

A great way to get the news of a promo across to customers and people in your target market is via SMS. Text messages have a 97% open or read rate which means that with SMS, you can reach the maximum number of people possible on your target list.

Do's and don'ts of promotional messages.

1. The message should have your business name as the sender. Never be anonymous as this would raise suspicions.

2. Avoid lengthy messages, make them short and pointed.

3. Include links to your website where more details are.

4. The benefits or advantages of the promo should be made to stand out.

5. Include a call to action and make it seem urgent.

5 Examples of what a Promotional Message should look like.

1. Tee's spa and salon are offering a 15% discount on all massages from 1st of March to the 5th of March 2022. Click the link below to make your booking or call Angie on 080… before we get fully booked.

2. Tunde's barbing salon is giving out a 50% discount on haircuts to old customers who refer us to one person throughout February. Refer us to multiple persons and get a shaving kit free. Refer us today, February is too short to snooze.

3. Carl's burger place is happy to inform you of the addition of pancakes and syrup to our menu on weekdays starting 3rd March 2022. The first 10 people to order pancakes every day from March 1st to the 10th, get a 30% discount. Hurry now and take your taste buds on an adventure.

4. Buy 3 packs of our jumbo-sized cheese balls and get one pack of our ever-fresh yoghurt free. Offer valid while stock lasts. 

5. Moyo's thrift world would be having her clearance on the 28th and 29th of February. All items would go for half the normal price. Hurry to our stores on the 28th and 29th or shop with us online before it's all sold out. Shop online at www….

For small or large businesses, the impact of great marketing can not be overemphasized. Marketing is the very soul of business. Like your service provider and the centre for disease control, you can put your business or service right before your target customers.

Get started with the SmartSMSSolutions bulk messaging services and watch your text generate income for you.