Email marketing is one of the most effective ways to stay in touch with your customers. An E-mail has approximately 4 billion users worldwide. This means you can contact a large number of prospects/clients via email. It is predicted that by 2025, approximately 4.6 billion people will use email services, implying that e-mail services will continue to grow in the coming years.

However, successfully managing email marketing campaigns is difficult, especially if you want to run a large campaign; email marketing services are assisting businesses with this. However, there are many email marketing services available, and it can be difficult to choose which to use. That is why we have created a list of criteria to look for before using any email marketing services. Here are helpful tips on how to write the perfect emails at work. https://smartsmssolutions.com/blog/121-sms-marketing/business-communication/1539-how-to-write-the-perfect-emails-at-work

Things to consider before choosing an email service

• Deliverability rate - Email deliverability is the ability of an email to be delivered to a subscriber’s email inbox. Before subscribing to an email marketing service, ensure that they have a high delivery rate in their past email campaigns. People have different values for what they consider to be a high deliverability rate, however, the benchmark is 95%, which is the least acceptable value. Some email marketing services have a deliverability rate as high as 99%.

• Click-to-open (CTO) rate - This refers to the number of subscribers that open the mail. You need to know the CTO rate of the email marketing service you intend to patronize because a low CTO would adversely affect your marketing campaign. The least acceptable value for the CTO rate is between 20% - 30%. You should go for those with a higher CTO rate. In most cases, a high CTO rate can be attributed to powerful and catchy headers. Here's a list of 25 catchy subject lines for your marketing e-mail. https://www.engagebay.com/blog/best-email-subject-lines/ Your email marketing service should offer headlines with a high CTO rate to help you run a successful marketing campaign.

• Click-through rate (CTR) - CTR is the number of subscribers that clicked on a link in the mail. It shows how many persons read the message thoroughly, and it helps to convert prospects to clients, or indecisive clients to active clients. CTR can be improved by up-scaling the content of your emails with more relevant information and sending personalized emails. Mails can be personalized by adding the subscribers’ names to the first line and drafting content based on their demographics. Within a short time, your e-marketing service should provide you with the demographics of your subscribers and deliver relevant content to them always. The benchmark for a good CTR is 2%-5%, but it is best to go for those with a proven record of higher CTR.

• Privacy policy/data security - By subscribing to an email marketing service you agree to share first-party information with them. This information is quite sensitive and should only be shared with trusted sources. Make a research on the company’s data security portfolio and read relevant reviews online to get more information. Find out the 7 key elements to consider when analyzing a privacy policy. https://www.contractscounsel.com/b/privacy-policy

• Reliability - Good service delivery should also be of concern. Check for a track record of timely service delivery, high-quality service, and quick resolution of customer complaints, as a lack of any of these can be frustrating for your marketing campaign.

Now, you can proceed to choose the best email marketing service for your business. Always optimize your marketing campaigns to get the desired results, outpace your competitors and reach your goals. Look up these excellent tips for effective email communication. https://smartsmssolutions.com/blog/121-sms-marketing/business-communication/1536-11-tips-for-effective-email-communication

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