Black Friday Google Ads Strategy 2025: PMax, Budgets, ROAS & Cross-Channel Plan

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Look, Black Friday is not the day to "figure it out." It's the exam. The studying happens now.

Adobe expects $253.4 billion in online holiday sales this year, yet brands will face pricier clicks, pickier shoppers, and tighter margins. The winners? Teams that enter November with pre-built PMax structures, guardrails for CPC spikes, and a clear cross-channel sequence where Meta and TikTok warm audiences and Google converts them.

I learned this the hard way—pouring budget into broad search without guardrails, watching my CPA balloon while conversion rates tanked. Here's the plan I wish I'd had: exact budgets by industry, daily caps, rule sets, and calculators that tell you what you can truly afford to pay.

We'll layer in UGC hooks, Shopping optimizations, and a reporting cadence so you scale only the campaigns that deserve it. Ready? Let's lock your Black Friday machine.

The 9-Step Black Friday Google Ads Plan (2025)

Here's the thing—most brands approach Black Friday like it's a sprint. It's not. It's a carefully orchestrated sequence that starts weeks before the actual sale weekend.

The game has changed in 2025. According to recent market analysis, we're seeing Google Ads efficiency pressures mounting while Meta CPCs are climbing thirty to thirty-five percent in Q4. Temu and Shein are bidding aggressively, pushing up baseline costs across the board.

That means your old playbook won't work. You need precision.

Step 1: Pre-Black Friday Audience Building (September–October)

Start warming audiences four to six weeks early. This isn't optional—it's the foundation.

Run value-focused content on Meta and TikTok. Think product demos, unboxing videos, gift guides. The goal is recognition and consideration, not immediate conversion. You're seeding demand that Google will harvest later.

Build remarketing lists now. Anyone who visits your site, watches your videos, or engages with your content gets tagged. These warm audiences will be your highest-ROAS segments come November.

Set up Customer Match lists from your email database. Upload them to Google Ads and create lookalike audiences. These are gold during the sale period.

Step 2: PMax Architecture (Build It Right or Don't Build It)

Performance Max is powerful but dangerous. Without structure, it's a black box that burns budget.

Here's how to set it up properly: Create separate asset groups by product category or theme. Don't lump everything together. Your skincare products need different creative assets than your electronics.

Use product-level listing groups. This gives you visibility into what's actually selling and what's hemorrhaging money. You can't optimize what you can't see.

Add negative keywords at the account level—yes, PMax "doesn't use keywords," but brand terms for competitors and irrelevant searches still leak budget. Block them.

Set daily budget caps. I recommend starting conservative—maybe sixty to seventy percent of what you think you'll need—then scaling up based on performance. It's easier to add budget than to get it back.

For a detailed breakdown of PMax structure and reporting, see our complete Performance Max budget strategy for Black Friday guide.

Step 3: BOFU Search Structure (Capture Intent, Don't Create It)

Search campaigns during Black Friday should focus on bottom-of-funnel intent. People searching for "best wireless headphones under $100" or "iPhone 15 deals" are ready to buy.

Build these campaign types: Brand Search (your own brand terms), Competitor Search (their brand + "alternative"), High-Intent Product (specific product + "buy" or "deals"), and Near-Me (local intent if you have physical locations).

Use exact and phrase match. Broad match will waste budget on tire-kickers. Save that for January when you're rebuilding awareness.

Set aggressive ROAS targets for brand terms—these should be your most profitable campaigns. Relax slightly for competitor and product terms where intent is strong but brand loyalty is zero.

Step 4: Shopping Feed Optimization (The Details That Matter)

Your Shopping feed is not a "set it and forget it" element. It's a competitive weapon.

Optimize product titles with the formula: Brand + Model + Key Attribute + Variant. Example: "Sony WH-1000XM5 Wireless Noise Canceling Headphones Black." Front-load the most important terms.

Ensure every product has a GTIN (Global Trade Item Number). Products without GTINs get lower impression share. Period.

Check price competitiveness weekly leading into Black Friday. Google shows your price relative to competitors. If you're more expensive, your impression share tanks.

Use high-quality images—minimum 800x800 pixels, white or lifestyle backgrounds, multiple angles. Products with better images get better click-through rates.

Our Google Shopping optimization checklist covers advanced feed tactics in detail.

Step 5: Promo Extensions and Countdown Language

Merchant Promotions are underutilized. They put a special offer badge directly in your Shopping ads.

Set them up in Merchant Center at least seven days before your sale starts. Google needs time to review and approve them.

Use countdown language in your ad copy: "Sale Ends in 24 Hours," "Limited Stock—Order Now," "Cyber Monday Final Hours." This creates urgency without being spammy.

Pro tip: Extend your best offers through Cyber Week. According to Adobe's data, consumer spending patterns have shifted—people are bargain hunting across the entire week, not just the Friday and Monday.

Step 6: Dayparting Strategy (When to Show Up)

Not all hours are created equal. Your budget should follow consumer behavior.

Peak shopping hours for Black Friday weekend are typically nine AM to eleven PM local time. Before nine AM and after eleven PM, conversion rates drop while CPCs stay elevated.

Set bid adjustments: Increase bids by twenty to thirty percent during peak hours (ten AM to nine PM), keep baseline during shoulder hours (nine to ten AM, nine to eleven PM), and decrease by thirty to fifty percent during off-hours if you need to conserve budget.

Don't turn off campaigns completely during off-hours unless budget is extremely tight. You'll lose impression share and algorithmic learning.

Check out our week-by-week ad schedule template for the complete timeline.

Step 7: Rule-Based CPA Ceilings (The Budget Protection You Need)

Here's where most brands fail: they let campaigns run without guardrails, then panic when CPAs spike.

Set CPA rules before the sale starts. Example: "If CPA exceeds $X for three consecutive hours, reduce budget by twenty-five percent and alert me."

This isn't about killing campaigns—it's about preventing runaway spending while you're sleeping or in meetings.

Use Google Ads' automated rules or set phone alerts. The key is having a trigger point based on your actual contribution margin, not a gut feeling.

We'll calculate your exact allowable CPA in the next section.

Step 8: PMax Reporting Schema (Know What's Working)

PMax combines Search, Shopping, Display, YouTube, and Discover. Without proper reporting, you're flying blind.

Create a custom report with these dimensions: Campaign, Asset Group, Listing Group (if applicable), Network, Device. Key metrics: Cost, Conversions, CPA, ROAS, Impression Share (for Search and Shopping).

Check this report every four hours during peak sale periods. You need to know which asset groups and networks are driving results versus which are burning money.

Compare PMax performance against your standalone Shopping and Search campaigns. If PMax is cannibalizing higher-performing campaigns, adjust budgets accordingly.

Step 9: Extend Through Cyber Week (Don't Stop on Monday)

The biggest mistake? Turning everything off after Cyber Monday.

Consumer behavior has shifted. People shop the entire week, comparing deals and waiting for "better" offers. If you go dark, you lose to competitors who stay active.

Keep your best-performing campaigns running through December first or second. Scale down budgets if needed, but maintain presence.

Use "Last Chance" messaging for your Cyber Monday winners. Test extending select offers with updated urgency language.

Budgets & ROAS Targets by Industry (2025)

Let's talk numbers. Real numbers, not fantasy numbers.

The formula for a sustainable Black Friday budget is: (Projected Seasonal Revenue × Target Ad Spend %) with guardrails based on your Average Order Value and Gross Margin.

Here's the reality check: if your gross margin after discounts is thirty percent and your AOV is eighty dollars, your allowable CPA is around twenty-four dollars—before factoring in other costs. That means you need a ROAS of at least 3.3x just to break even.

Most brands don't do this math. They pick a ROAS target out of thin air and wonder why they're losing money.

Setting Daily Caps from AOV × Margin (The Allowable CPA Math)

Here's the formula you actually need:

Allowable CPA = (AOV × Gross Margin %) - (Fixed Costs per Order)

Then work backward to ROAS:

Target ROAS = AOV ÷ Allowable CPA

Example: AOV is $100, gross margin is forty percent after Black Friday discount, fixed costs (shipping, processing) are $8 per order. Your allowable CPA is $32. Your target ROAS is 3.1x.

Anything below 3.1x is losing you money, even if it "feels" like you're making sales.

Use the calculator below to find your exact numbers.

Industry Benchmark Tables (2025)

Based on aggregated market data and advertiser benchmarks, here's what realistic Q4 ad spend looks like by industry:

These are starting points. Your actual targets depend on your specific margin structure and operational costs.

For personalized budget recommendations across Google, Meta, and TikTok, check our complete holiday ad budgets by industry guide.

Market Context: Why 2025 is Different

The IAB and other industry analysts are projecting slower digital ad spend growth this Q4 compared to previous years. What does that mean for you?

Higher competition for the same pool of buyers. Aggressive international players (Temu, Shein) are flooding US markets with high bids. CPCs are up across the board.

Translation: your efficiency targets need to be stricter. You can't afford "spray and pray" campaigns.

Focus on BOFU intent and warm audiences. Let your competitors waste money on cold prospecting while you capture ready-to-buy shoppers.

Cross-Channel Sequencing (Meta/TikTok → Google)

Here's what most brands get wrong: they treat Google, Meta, and TikTok as separate campaigns. They're not. They're a sequence.

The right flow is: TikTok and Meta create awareness and consideration (weeks 1-4), Google captures intent and converts (weeks 4-6).

Think of it like a funnel—not the traditional marketing funnel, but an actual funnel where you pour prospects in the top and Google catches them at the bottom.

Meta CPC Seasonality (What to Expect and How to Adapt)

Meta CPCs typically spike thirty to thirty-five percent in Q4. This is normal—don't panic.

The wrong response: raising your CPA targets proportionally. The right response: increasing creative volume, not acceptable cost.

Here's the playbook: Start running creative tests in September. Build a library of thirty to fifty ad variations (yes, really). Use UGC formats heavily—they outperform polished creative in Q4.

Rotate creatives aggressively. Meta's algorithm rewards fresh assets. If an ad is showing fatigue (rising CPAs, declining CTR), swap it out immediately.

Focus on BOFU anchors—retargeting campaigns targeting people who visited your site or added to cart. These should maintain lower CPAs even as cold prospecting gets expensive.

For detailed Meta tactics including creative frameworks and budget pacing, see our complete Black Friday Meta ads strategy.

TikTok UGC Hooks and Shoppable Flows

TikTok is your discovery engine. People aren't on TikTok to shop—they're there to be entertained. Your job is to make your product entertaining.

The hook formula that works: Pattern interrupt (first 0-2 seconds) + Single benefit (seconds 2-5) + Proof or demo (seconds 5-20) + Clear CTA (final 3-5 seconds).

Example: "Wait, this thing actually works?" (shows product) "I was skeptical, but look at this result" (demonstrates benefit) "Grab yours before they sell out—link in bio."

Use Spark Ads to boost organic UGC from creators. This maintains authenticity while giving you paid reach.

Set up TikTok Shopping if you haven't already. Shoppable videos reduce friction—people can buy without leaving the app.

The goal on TikTok isn't immediate conversion. It's seeding demand. You're getting people to say "oh, that's interesting" so that when they later see your Google ad, they think "oh yeah, I remember that."

Grab thirty proven TikTok holiday ad ideas with hook formulas and creator briefs in our complete TikTok holiday ad guide.

Landing Page Alignment and Offer Clarity

This sounds basic, but I see it messed up constantly: your ad promise must match your landing page.

If your ad says "40% off all boots," your landing page better show boots with forty percent off—not a homepage where people have to hunt for the offer.

Stack incentives thoughtfully: Discount + Free shipping is powerful. Discount + Free shipping + Gift with purchase might be overkill (or genius—test it).

Make your offer deadline crystal clear. "Sale ends Monday at midnight EST" beats "Limited time offer."

Use countdown timers on landing pages—but only if they're real. Fake urgency destroys trust.

Your landing page speed matters more than usual in Q4. Every additional second of load time costs you conversions. Aim for under two seconds.

Shopping & Promo Extensions That Actually Move Revenue

Let's go deeper on Shopping, because this is where money is made or lost.

Feed Hygiene (The Boring Stuff That Matters Most)

Product titles are your most important optimization. Google uses them for matching, and shoppers use them for decision-making.

Follow this structure: [Brand] + [Product Type] + [Key Attributes] + [Color/Size/Variant].

Bad title: "Headphones - Black"

Good title: "Sony WH-1000XM5 Wireless Noise Canceling Over-Ear Headphones - Black"

Include GTINs for every product that has them. Products without GTINs get penalized in the auction—you'll pay more for less impression share.

Price competitiveness is huge. Check your Google Merchant Center dashboard for the "price competitiveness" report. If you're consistently more expensive than competitors, you need to either lower prices or accept lower volume.

Product categories matter. Use Google's product taxonomy exactly. Wrong categorization = wrong impressions = wasted spend.

Merchant Promotions and Countdown Language

Set up Merchant Promotions in Google Merchant Center at least seven days before Black Friday. Google needs time to review.

Your promotion appears as a special badge in Shopping ads. It increases CTR by an average of ten to twenty percent for promoted products.

Use specific language: "25% off all orders" or "$50 off orders $200+" rather than vague "Holiday Sale."

Countdown language works: "Sale ends in 48 hours," "Cyber Monday final hours," "Limited quantities." This creates urgency that generic "sale" messaging doesn't.

Pro tip: Layer promotions with free shipping thresholds. "Orders over $75 ship free + 25% off" converts better than either offer alone.

Inventory Signals and Bidding Adjustments

Google's algorithm uses inventory data. If you have high inventory, it may bid more aggressively. If you're low on stock, it pulls back.

Make sure your inventory levels in Merchant Center are accurate and update frequently—at least daily during Black Friday weekend.

For products you're trying to clear, consider slight price reductions a few days before the main sale. This can trigger Google's "price drop" label, which boosts CTR.

Use labels in your feed to segment products by margin, inventory level, or promotion eligibility. Then build campaign structures around these labels. High-margin, high-stock products get more aggressive bids.

Reporting Cadence (When and What to Check)

During Black Friday weekend, check performance every four hours minimum. Set phone alerts for major CPA or ROAS changes.

What to look for: CPA by product, ROAS by campaign, impression share loss reasons (budget vs. rank), and hour-of-day performance.

Have pause/scale rules ready. Example: "If a product's CPA exceeds $X for two consecutive checks, reduce budget by thirty percent." Or: "If ROAS is above Y and impression share is below eighty percent, increase budget by twenty-five percent."

Don't make emotional decisions. If a campaign is underperforming but it's only been three hours, give it more time. Algorithms need data to optimize.

Implementation: Your Black Friday Action Checklist

Alright, enough theory. Here's exactly what to do, week by week.

Week 1 (Six Weeks Before Black Friday): Foundation

Google Ads:

• Audit existing PMax campaigns; restructure if needed with product-level listing groups
• Build or refresh BOFU Search campaigns (brand, competitor, high-intent product terms)
• Review Shopping feed for title optimization, GTINs, and price competitiveness
• Set up conversion tracking verification—test all purchase events fire correctly

Meta & TikTok:

• Launch UGC creator outreach for holiday content (you need lead time)
• Begin audience warm-up campaigns with value content (gift guides, demos)
• Build remarketing audiences from website traffic and video views

Tools & Reporting:

• Set up custom PMax reporting view with asset groups and networks
• Create automated rules for CPA ceiling alerts
• Build budget pacing tracker (actual spend vs. planned spend by day)

Week 2-3 (Four to Five Weeks Out): Creative and Offers

Creative Production:

• Finalize Black Friday offers and discount structure
• Produce minimum twenty creative variations per platform (Meta/TikTok)
• Create countdown ad copy templates for Google Search and Shopping
• Design landing pages with offers, countdown timers, trust badges

Google Setup:

• Set up Merchant Promotions in Google Merchant Center (minimum seven-day review time)
• Add promotion extensions to Search campaigns
• Configure dayparting bid adjustments (increase for peak hours)
• Set daily budget caps with room to scale up by fifty percent

Cross-Channel Coordination:

• Align Meta/TikTok messaging with Google offers (consistent promo codes, language)
• Set up UTM parameters for cross-platform tracking
• Build audience export from Meta/TikTok engagers to Google Customer Match

Week 4 (Two Weeks Before Black Friday): Testing and Scaling

Campaign Testing:

• Launch "early access" or "teaser" campaigns to test creative and offers
• Monitor CPA and ROAS against targets; adjust bids accordingly
• Identify top-performing creatives and products; prepare to scale them
• Test landing page speed and conversion flow under load

Final Optimizations:

• Review and update negative keyword lists
• Verify all tracking pixels fire correctly (test purchase flows)
• Confirm inventory levels are accurate in product feed
• Set up hourly feed updates for Black Friday weekend

Black Friday Weekend: Execution

Morning of Black Friday (before peak hours):

• Verify all campaigns are live and spending
• Check Merchant Promotions are displaying correctly in ads
• Confirm landing pages load fast and displays offers properly
• Set phone alerts for budget pacing and CPA thresholds

During Sale (check every 4 hours):

• Monitor CPA by product and campaign
• Scale budgets for over-performers (ROAS above target, impression share below eighty percent)
• Pause or reduce budgets for under-performers (CPA above ceiling for four-plus hours)
• Rotate out fatigued creatives on Meta/TikTok
• Check for any delivery issues or disapprovals

Cyber Monday:

• Update ad copy with "Final Hours" or "Cyber Monday Only" language
• Consider extending best offers through end of day Tuesday (test this)
• Prepare "Last Chance" messaging for Wednesday wind-down

Week After (Cyber Week): Extend and Analyze

Extension Strategy:

• Keep top-performing campaigns running through December first or second
• Scale down budgets by thirty to fifty percent but maintain presence
• Test "extended sale" or "holiday deals" messaging

Analysis:

• Pull full performance report: CPA, ROAS, revenue by campaign and product
• Identify winners and losers; document learnings
• Calculate true profitability after all costs (not just ROAS)
• Archive winning creative and copy for next year

Frequently Asked Questions

What's a "good" ROAS in Q4 2025?

A good Q4 ROAS depends entirely on your unit economics. Calculate it from your AOV and gross margin: Target ROAS = AOV ÷ Allowable CPA.

For most ecommerce brands after factoring in Black Friday discounts, you're looking at 2.5x to 4.0x ROAS to maintain profitability. Lower-margin categories (electronics, big-ticket items) need higher ROAS. Higher-margin categories (beauty, fashion, digital products) can sustain lower ROAS.

Don't chase vanity metrics. A 5.0x ROAS means nothing if you're losing money after fulfillment costs and discounts.

For detailed margin math and industry benchmarks, check our complete Q4 ROAS targets guide.

How much should I increase budgets during Cyber Week?

Start with your baseline daily budget and scale up by fifty to one hundred percent for Black Friday and Cyber Monday specifically. Shoulder days (Saturday/Sunday, Tuesday) can run at baseline or slightly elevated.

Don't double budgets blindly. Scale based on performance—if you're hitting ROAS targets and losing impression share due to budget constraints, increase by twenty-five percent increments every few hours until performance degrades.

Have a ceiling. Decide in advance the maximum you're willing to spend per day and don't exceed it even if performance is strong. Overspending can create cash flow problems.

Is PMax worth it if CPCs spike?

Yes, but only with proper structure and monitoring. PMax without product-level listing groups and clear reporting is a black box that will burn budget.

The advantage of PMax is access to inventory (YouTube, Discover, Gmail) that standalone Shopping or Search can't reach. The disadvantage is less control.

Set strict daily budget caps and CPA guardrails. If PMax CPA exceeds your allowable and doesn't improve within six to eight hours, reduce budget and shift to standalone Shopping and BOFU Search where you have more control.

Compare PMax performance against your other Google campaigns. If it's underperforming, don't be afraid to pause it.

Should I cap brand search budgets?

Generally no—brand search should be uncapped during Black Friday because these are your highest-intent, highest-ROAS clicks.

The exception: if you have strong organic rankings for your brand terms and competitors aren't bidding aggressively, you might reduce brand spend slightly to allocate more to non-brand and Shopping.

Monitor impression share. If your brand search impression share drops below ninety-five percent due to budget, increase it immediately. You can't let competitors steal your own branded traffic.

How do I split spend across Google, Meta, and TikTok by AOV?

Use this rough framework based on AOV:

Low AOV ($20-$50): 40% Google (high intent capture), 40% TikTok (impulse discovery), 20% Meta (retargeting and social proof).

Mid AOV ($50-$150): 50% Google (intent capture), 30% Meta (consideration and retargeting), 20% TikTok (awareness).

High AOV ($150+): 55% Google (capture), 35% Meta (extended consideration and UGC social proof), 10% TikTok (awareness).

These are starting points. Adjust based on your actual platform performance and where your audience lives.

For industry-specific budget splits with calculators, see our holiday ad budgets by industry guide.

When should I start Black Friday ads?

Audience warming should start four to six weeks before Black Friday (late September to early October). This is light UGC and value content on Meta and TikTok—not hard selling.

Teaser campaigns with "early access" or "sneak peek" messaging can start two weeks out.

Full sale campaigns launch the Wednesday or Thursday before Black Friday to capture early deal seekers.

Don't wait until Black Friday morning. The auction is already hot by then and you've missed the early wave.

How do I pace budgets daily during BFCM?

Use a simple daily budget tracker: (Total Budget ÷ Days in Campaign) = Target Daily Spend.

Multiply by peak-day multipliers: Black Friday and Cyber Monday get 1.5-2.0x your average daily budget. Shoulder days get 0.8-1.0x.

Check spend every four hours during peak days. If you're underspending (below eighty percent of target by midday), increase bids or budgets by fifteen to twenty percent. If you're overspending (above one hundred twenty percent of target), reduce budgets or tighten CPA targets.

Download our Daily Spend Splitter tool below to automate this math.

Should I extend promos into Cyber Week?

Yes, for your best-performing offers. Consumer behavior has shifted—people shop all week, not just Friday and Monday.

Test this: Keep your top two or three products/categories on promotion through Wednesday or Thursday with "extended sale" messaging. Monitor whether ROAS holds up.

If performance stays strong, you're capturing additional revenue. If CPA spikes and ROAS tanks, you've trained customers to wait for deals—pull back for next year.

Definitely end all promos by Friday (December first) to reset pricing expectations for December.

What's better—ABO or CBO on Meta for Black Friday?

CBO (Campaign Budget Optimization) is generally better for Black Friday because Meta's algorithm shifts spend to the best-performing ad sets in real time.

Use ABO (Ad Set Budget Optimization) only if you need strict control over spend allocation—for example, if you're testing multiple audiences and need equal spend to each for fair comparison.

Set a CBO campaign with three to five ad sets (different audiences or creatives) and let Meta optimize. Check performance daily and pause under-performers manually.

Our complete Meta ads strategy covers campaign structure in detail.

How many creatives do I need for Q4?

Minimum twenty to thirty creative variations per platform. Meta especially suffers from creative fatigue—ads that perform well in October might die by Thanksgiving.

Use UGC heavily. It's faster to produce, more authentic, and tends to have longer shelf life than polished brand creative.

Rotate creatives every three to five days during peak sale periods. If an ad's CTR drops twenty percent or CPA rises twenty-five percent, swap it out.

For creative frameworks and briefing templates, grab our Facebook holiday creative examples guide.

Do I need separate campaigns for brand vs. non-brand search?

Absolutely. Brand and non-brand have completely different performance profiles and require different strategies.

Brand campaigns should run with higher bids, looser CPA targets (they'll naturally have lower CPAs), and be uncapped on budget.

Non-brand campaigns need tighter controls, stricter CPA ceilings, and more conservative budgets because competition is fierce and intent is lower.

Mixing them makes optimization impossible—you can't tell what's working and what's burning money.

Conclusion: Your Black Friday Execution Plan

Look, Black Friday 2025 is going to be competitive. CPCs are rising, margins are tightening, and everyone is fighting for the same customers.

But you now have the blueprint: a structured PMax build, budget-to-ROAS math that's actually grounded in your unit economics, a cross-channel sequence that warms audiences before asking for the sale, and a reporting cadence that prevents runaway spending.

The brands that win Black Friday don't wing it. They plan, they structure, they set guardrails, and they execute with discipline.

Your action plan:

• Run your numbers through the Budget-to-ROAS calculator to know your true allowable CPA
• Build your PMax campaigns with product-level listing groups and clear reporting
• Start warming audiences on Meta and TikTok now—don't wait until November
• Set daily budget caps and CPA ceiling rules before the sale starts
• Check performance every four hours during peak sale days and adjust accordingly
• Extend your winning offers through Cyber Week instead of turning everything off Monday night

You've got this. Now go lock your Black Friday machine.

Continue Learning:

• Holiday Ad Budgets by Industry (2025 Benchmarks & Calculator)
• Q4 Ecommerce ROAS Targets (Set by AOV & Margin)
• Performance Max Budget Strategy for Black Friday 2025
• 25 Best TikTok Holiday Ad Ideas (Hooks, Angles, 2025)
• Black Friday Ad Schedule Template (Week-by-Week, 2025)