2025 Retail Promotional Calendar Template (Full Year)

Photo by Max Fischer on Pexels

Retail success requires planning 6-12 months ahead. You can't execute Q4 well if you're making decisions in October. You can't staff spring properly if you're hiring in March. You can't order Valentine's inventory in January.

This 2025 Retail Promotional Calendar provides the complete roadmap: 50+ key dates, seasonal transitions, planning windows, and strategic milestones that drive annual retail performance.

According to National Retail Federation data, the retail calendar follows predictable patterns—70% of annual revenue concentrates around 15-20 key promotional windows. Missing these windows or executing poorly costs market share you can't recover.

This guide organizes 2025 into actionable quarterly planning segments with specific dates, strategic context, and preparation timelines. Use it to plan campaigns, order inventory, schedule staffing, set revenue targets, and coordinate across marketing, operations, and merchandising.

How to Use This Calendar Template

This calendar serves three purposes:

1. Strategic Planning: Use it in Q4 2024 to plan your entire 2025. Map campaigns to key dates, set quarterly revenue targets, and coordinate cross-functional teams.

2. Tactical Execution: Reference it monthly to prepare for upcoming events. Each date includes recommended preparation timelines (e.g., "order Valentine's inventory by December 15").

3. Competitive Intelligence: Know when competitors will promote heavily (Black Friday, Christmas) and when opportunity windows exist (less-crowded periods like August, early September).

Calendar Structure

Each entry includes:

• Date: Specific day or date range
• Event/Holiday: What's happening
• Retail Impact: High/Medium/Low (how much it matters for revenue)
• Key Actions: What to do and when to prepare
• Relevant Categories: Which product categories benefit most

Date Calculation Note

Some retail dates are fixed (Christmas = December 25), others float based on day-of-week rules (Thanksgiving = 4th Thursday in November). This calendar provides exact 2025 dates for all floating holidays.

Q1 2025: January-March Key Dates

Strategic Context: Q1 focuses on post-holiday cleanup (returns, clearance), New Year resolution-driven purchases, and building toward spring. Valentine's Day is the major revenue anchor.

January 2025

January 1 (Wednesday) - New Year's Day

• Retail Impact: Medium (online traffic high as people browse from home; in-store varies by region)
• Key Actions: Launch New Year promotions targeting resolution-related categories (fitness, organization, self-improvement). Many retailers offer 1-day flash sales.
• Categories: Fitness equipment, organizational products, planners, healthy food, wellness

January 1-31 - Post-Holiday Returns & Clearance Period

• Retail Impact: High (managing 20-30% return rate on December sales + liquidating seasonal inventory)
• Key Actions: Process returns efficiently, run progressive clearance (30% → 50% → 70% off), liquidate all seasonal inventory by month-end. See our complete returns & clearance guide.
• Categories: Holiday décor, winter apparel, gifts (all overstock)

January 20 (Monday) - Martin Luther King Jr. Day

• Retail Impact: Low-Medium (federal holiday; many retailers run 3-day weekend sales)
• Key Actions: Optional sale event; not consumer-expected like Memorial Day or Labor Day sales
• Categories: General merchandise

February 2025

February 2 (Sunday) - Super Bowl LIX

• Retail Impact: Medium (2nd-largest food sales day after Thanksgiving; TV sales week-before)
• Key Actions: Promote party supplies, snacks, beverages week-before. Electronics retailers push TV sales 1-2 weeks prior.
• Categories: Food/beverage, TVs, party supplies, apparel (team merchandise)

February 14 (Friday) - Valentine's Day

• Retail Impact: High ($25+ billion annual US spending)
• Key Actions: Order inventory by December 15. Begin promotion January 25. Peak purchasing Feb 11-13. Offer expedited shipping through Feb 12. See our Valentine's Day guide.
• Categories: Flowers, jewelry, chocolates/candy, greeting cards, apparel, dining/experiences
• Preparation Timeline: Inventory ordered Dec 15, campaigns built Jan 1-15, promotion begins Jan 25

February 17 (Monday) - Presidents' Day

• Retail Impact: High (major 3-day weekend sale event; mattress/furniture industry especially)
• Key Actions: Promote Presidents' Day weekend sales Feb 15-17. Mattress/furniture traditionally emphasize this holiday heavily.
• Categories: Furniture, mattresses, appliances, general merchandise

March 2025

March 9 (Sunday) - Daylight Saving Time Begins

• Retail Impact: Low (psychological fresh start; "spring forward" messaging)
• Key Actions: Optional promotional hook for spring merchandise, outdoor goods, fitness
• Categories: Outdoor, spring apparel, sleep products (mattresses, alarm clocks)

March 17 (Monday) - St. Patrick's Day

• Retail Impact: Low (food/beverage and hospitality impacted; general retail minimal)
• Key Actions: Restaurants/bars see high traffic; retail primarily limited to themed merchandise and party supplies
• Categories: Food/beverage, party supplies, apparel (green clothing)

March 20 (Thursday) - First Day of Spring

• Retail Impact: Medium (seasonal merchandise transition point)
• Key Actions: Launch spring marketing campaigns. Transition from winter clearance to spring full-price positioning. Outdoor/garden merchandise becomes primary.
• Categories: Spring apparel, outdoor furniture, gardening, home improvement
• Preparation Timeline: Spring inventory arriving February, merchandising transition Feb 15-Mar 15

Q2 2025: April-June Key Dates

Strategic Context: Q2 emphasizes spring/summer transitions, Mother's Day and Father's Day gift-giving, graduation season, and early summer promotions. Traditionally slower than Q4 but steady revenue quarter.

April 2025

April 13 (Sunday) - Easter

• Retail Impact: Medium-High ($24+ billion annual US spending)
• Key Actions: Order inventory by February 1. Promote 2-3 weeks before (late March). Peak purchasing April 10-12.
• Categories: Candy, apparel (especially children's), home décor, greeting cards, toys
• Preparation Timeline: Inventory ordered Feb 1, campaigns built Mar 1-15, promotion begins Mar 24
• Note: Easter date varies annually (March-April); 2026 Easter is April 5

April 15 (Tuesday) - Tax Day

• Retail Impact: Low-Medium (some retailers offer "tax refund" themed promotions)
• Key Actions: Optional promotional hook for big-ticket purchases ("spend your refund")
• Categories: Electronics, appliances, home improvement

April 22 (Tuesday) - Earth Day

• Retail Impact: Low (primarily PR/sustainability messaging opportunity)
• Key Actions: Promote eco-friendly products, sustainability initiatives, cause marketing
• Categories: Sustainable/eco-friendly products, outdoor gear

May 2025

May 5 (Monday) - Cinco de Mayo

• Retail Impact: Low (food/beverage and restaurant focused; general retail minimal)
• Key Actions: Restaurants and food retailers see traffic; general retail limited
• Categories: Food/beverage, party supplies

May 11 (Sunday) - Mother's Day

• Retail Impact: High ($35+ billion annual US spending; 3rd-largest retail holiday)
• Key Actions: Order inventory by March 1. Begin promotion April 20. Peak purchasing May 7-10. Emphasize delivery/pickup guarantees through May 9.
• Categories: Flowers, jewelry, apparel, spa/beauty, greeting cards, dining/experiences
• Preparation Timeline: Inventory ordered Mar 1, campaigns built Apr 1-15, promotion begins Apr 20

May 26 (Monday) - Memorial Day

• Retail Impact: High (major 3-day weekend sale; unofficial start of summer)
• Key Actions: Promote Memorial Day weekend sales May 24-26. Mattress/furniture/appliance retailers emphasize heavily. Outdoor/summer merchandise pushes hard.
• Categories: Furniture, mattresses, appliances, outdoor/patio, summer apparel, grills, camping

June 2025

June 1-30 - Graduation Season

• Retail Impact: Medium (high school and college graduations throughout month)
• Key Actions: Promote graduation gifts throughout June. Peak purchasing 1-2 weeks before local graduation dates.
• Categories: Tech (laptops, tablets), luggage, jewelry, apparel, gift cards

June 15 (Sunday) - Father's Day

• Retail Impact: High ($20+ billion annual US spending)
• Key Actions: Order inventory by April 1. Begin promotion May 25. Peak purchasing June 11-14.
• Categories: Tools, tech/electronics, apparel, sporting goods, grilling equipment, automotive
• Preparation Timeline: Inventory ordered Apr 1, campaigns built May 1-15, promotion begins May 25

June 19 (Thursday) - Juneteenth (Federal Holiday)

• Retail Impact: Low-Medium (newer federal holiday; retail impact still developing)
• Key Actions: Some retailers offer sales; primarily opportunity for cultural recognition and cause marketing
• Categories: General merchandise

June 21 (Saturday) - First Day of Summer

• Retail Impact: Low (seasonal transition point)
• Key Actions: Summer merchandise fully featured; transition complete from spring
• Categories: Summer apparel, outdoor recreation, travel, cooling products

Q3 2025: July-September Key Dates

Strategic Context: Q3 covers summer peak, back-to-school season (2nd-largest retail period after holidays), and early fall transitions. Revenue concentrates heavily in July-August for back-to-school.

July 2025

July 4 (Friday) - Independence Day

• Retail Impact: High (major 3-day weekend sale; peak summer)
• Key Actions: Promote July 4th weekend sales July 3-6. Heavy emphasis on outdoor, summer merchandise, and appliances.
• Categories: Outdoor/patio, grills, fireworks/party supplies, summer apparel, appliances, mattresses

July 15-16 (Tuesday-Wednesday) - Amazon Prime Day 2025 (Estimated)

• Retail Impact: High ($12+ billion annual event; forces competitive response)
• Key Actions: Monitor Amazon announcement (typically 3-4 weeks ahead). Prepare competitive promotions. See our Prime Day strategy guide.
• Categories: Electronics, home goods, Amazon devices, toys, apparel
• Preparation Timeline: Plan by June 1, finalize by June 20, execute mid-July
• Note: Amazon announces dates ~30 days ahead; exact 2025 dates TBD

July 20 - August 31 - Back-to-School Season

• Retail Impact: High ($40+ billion annual spending; 2nd-largest retail season)
• Key Actions: Order inventory by May 1. Launch campaigns July 1. Peak purchasing varies by region (early August in South, late August in Northeast). Offer tax-free weekend promotions where applicable.
• Categories: Apparel, shoes, school supplies, tech (laptops, tablets), backpacks, dorm furnishings
• Preparation Timeline: Inventory ordered May 1, campaigns built June 1-20, promotion begins July 1

August 2025

August 1-31 - Tax-Free Weekends (State-Specific)

• Retail Impact: Medium-High (17 states offer tax-free weekends for back-to-school; dates vary by state)
• Key Actions: Promote heavily in applicable states. Dates vary: Texas typically first weekend in August, Florida mid-August, etc.
• Categories: School supplies, apparel, computers, footwear (items covered vary by state)
• Note: Check specific state dates—each sets its own weekend

September 2025

September 1 (Monday) - Labor Day

• Retail Impact: High (major 3-day weekend sale; unofficial end of summer)
• Key Actions: Promote Labor Day weekend sales Aug 30-Sep 1. Final summer clearance + early fall merchandise introduction. Mattress/furniture emphasize heavily.
• Categories: Furniture, mattresses, appliances, summer clearance, early fall apparel

September 22 (Monday) - First Day of Fall

• Retail Impact: Medium (seasonal transition point)
• Key Actions: Complete transition from summer to fall merchandise. Halloween begins appearing in stores.
• Categories: Fall apparel, home décor, seasonal food
• Preparation Timeline: Fall inventory arriving August, merchandising transition Aug 15-Sep 15

Q4 2025: October-December Key Dates (Holiday Season)

Strategic Context: Q4 generates 30-40% of annual retail revenue. Halloween kicks off the season, Thanksgiving-Cyber Monday drives peak traffic, and December maintains momentum through Christmas and beyond. This is your Super Bowl—prepare accordingly.

October 2025

October 7-8 (Tuesday-Wednesday) - Prime Big Deal Days (Estimated)

• Retail Impact: High (Amazon's fall Prime event; Q4 kickoff)
• Key Actions: Monitor Amazon announcement (typically 3-4 weeks ahead). Prepare competitive promotions. See our Prime Big Deal Days guide.
• Categories: Electronics, toys, holiday gifts, Amazon devices
• Preparation Timeline: Plan by September 1, finalize by September 20, execute early October
• Note: Exact dates TBD; Amazon typically announces 30 days ahead

October 13 (Monday) - Columbus Day / Indigenous Peoples' Day

• Retail Impact: Low-Medium (federal holiday; some retailers offer 3-day weekend sales)
• Key Actions: Optional sale event; not major consumer expectation
• Categories: General merchandise

October 31 (Friday) - Halloween

• Retail Impact: High ($12+ billion annual US spending)
• Key Actions: Order inventory by July 15. Begin merchandising September 1. Peak purchasing October 20-30. See our Halloween strategy guide.
• Categories: Costumes, candy, decorations, party supplies
• Preparation Timeline: Inventory ordered Jul 15, in-store Sep 1, promotion begins Sep 20

November 2025

November 2 (Sunday) - Daylight Saving Time Ends

• Retail Impact: Low (psychological transition; "fall back" messaging)
• Key Actions: Optional promotional hook; minimal retail impact
• Categories: Sleep products, lighting, seasonal

November 11 (Tuesday) - Veterans Day

• Retail Impact: Low-Medium (many retailers offer military discounts; not major sale day)
• Key Actions: Offer veteran/military discounts; PR opportunity for military-friendly positioning
• Categories: General merchandise

November 27 (Thursday) - Thanksgiving

• Retail Impact: High (holiday itself + Black Friday/Cyber Week kickoff)
• Key Actions: Final grocery/food shopping peak. Many retailers launch Black Friday sales Thanksgiving evening. See our Cyber Week guide.
• Categories: Food/beverage, travel, Black Friday preview sales

November 28 (Friday) - Black Friday

• Retail Impact: Extreme ($10.8B online + massive in-store; peak shopping day)
• Key Actions: Year's most important retail day. Preparation begins August-September. Doorbusters, maximum staffing, aggressive pricing. See complete Cyber Week playbook.
• Categories: All categories (electronics, toys, apparel dominate)
• Preparation Timeline: Planning Aug-Sep, inventory ordered by Sep 30, campaigns built Oct, execution Nov 28

November 29 (Saturday) - Small Business Saturday

• Retail Impact: High (especially for small/local retailers; $5.1B online)
• Key Actions: Small businesses emphasize local shopping. Part of Cyber Week momentum.
• Categories: All categories

November 30 (Sunday) - Cyber Weekend continues

• Retail Impact: High ($7.5B online; often overlooked but substantial)
• Key Actions: Sustain Cyber Week promotions, prepare for Cyber Monday
• Categories: All categories

December 2025

December 1 (Monday) - Cyber Monday

• Retail Impact: Extreme ($14.2B online; largest single online shopping day)
• Key Actions: Sitewide sales, maximum email/SMS volume, aggressive paid media. See Cyber Week execution details.
• Categories: All categories (electronics, apparel, home goods dominate online)

December 2 (Tuesday) - GivingTuesday

• Retail Impact: Medium-High ($3.1B donations; nonprofits + cause marketing)
• Key Actions: Nonprofits: major fundraising day. Retailers: cause marketing opportunities. See our GivingTuesday guide.
• Categories: Nonprofits, charitable giving, cause-related retail

December 8 (Monday) - Green Monday

• Retail Impact: High (top-10 online revenue day; "last chance standard shipping")
• Key Actions: Emphasize shipping deadline urgency. 20-25% discounts + free shipping. See our Green Monday playbook.
• Categories: All categories

December 13-14 (Saturday-Sunday) - Free Shipping Day Weekend

• Retail Impact: Medium-High (retailer-coordinated free shipping event)
• Key Actions: Offer free shipping with Christmas delivery guarantee. See our Free Shipping Day tactics.
• Categories: All categories

December 17-18 - Final Standard Shipping Deadlines

• Retail Impact: High (last days for standard shipping; urgency peaks)
• Key Actions: Emphasize "last chance" messaging. After this, expedited only or BOPIS. See our shipping deadlines guide.
• Categories: All categories

December 20 (Saturday) - Super Saturday

• Retail Impact: High (last major shopping day; BOPIS emphasis)
• Key Actions: Same-day pickup, extended hours, gift cards. See our Super Saturday BOPIS guide.
• Categories: All categories + gift cards

December 21-24 - Final Shopping Days

• Retail Impact: Medium (desperation shopping; BOPIS + gift cards dominate)
• Key Actions: Extended hours, gift card emphasis, minimal discounting needed (urgency drives full-price purchases)
• Categories: Gift cards, BOPIS-eligible products

December 25 (Thursday) - Christmas Day

• Retail Impact: Low (most retail closed; online minimal)
• Key Actions: Rest. Prepare for December 26 returns surge.
• Categories: N/A

December 26-31 - Post-Holiday Returns & Clearance

• Retail Impact: High (peak returns period + clearance launch)
• Key Actions: Process returns efficiently, launch 30-40% clearance, maximize gift card redemptions. See our post-holiday operations guide.
• Categories: Holiday clearance, gift card redemption

Strategic Planning Windows (When to Prepare)

Successful retailers plan 3-6 months ahead. Here's when to prepare for major events:

Q4 Holiday Season Planning

August-September: Finalize Q4 strategy, set revenue targets, plan promotions
September 30: Holiday inventory orders finalized
October: Build all Q4 campaigns, creative, email sequences
November 1: Q4 execution begins; operational readiness confirmed

Mother's Day / Father's Day Planning

3 months ahead: Inventory orders (March 1 for Mother's Day, April 1 for Father's Day)
6 weeks ahead: Campaign development
3 weeks ahead: Promotion launch

Back-to-School Planning

May 1: Inventory orders finalized
June 1-20: Campaign development
July 1: Promotion launch

Valentine's Day Planning

December 15: Inventory orders finalized
January 1-15: Campaign development
January 25: Promotion launch

Seasonal Merchandise Transitions

Spring: Inventory arrives February, merchandising shift Feb 15-Mar 15
Summer: Inventory arrives May, merchandising shift May 15-June 15
Fall: Inventory arrives August, merchandising shift Aug 15-Sep 15
Winter/Holiday: Inventory arrives October, merchandising shift Oct 15-Nov 1

Downloadable Calendar Template

Use this framework to build your custom 2025 promotional calendar:

Frequently Asked Questions

When should I start planning for Q4 2025 holidays?

Begin Q4 holiday planning in August-September 2025 at the latest. Finalize promotional strategy, set revenue targets, and complete inventory orders by September 30. October is for campaign building (creative, email sequences, paid media). November 1 marks execution start. Retailers waiting until October to plan Q4 miss inventory ordering windows and campaign development time, forcing rushed execution that underperforms. Best practice: Conduct preliminary Q4 planning in Q2 (April-June) for big-picture strategy, then finalize details August-September.

What are the most important retail dates in 2025?

Top 10 by revenue impact: (1) Cyber Monday (Dec 1), (2) Black Friday (Nov 28), (3) Super Saturday (Dec 20), (4) Christmas week (Dec 21-24), (5) Thanksgiving week (Nov 27-30), (6) Green Monday (Dec 8), (7) Mother's Day (May 11), (8) Prime Big Deal Days October (Oct 7-8 estimated), (9) Prime Day July (Jul 15-16 estimated), (10) Father's Day (Jun 15). These 10 events represent 40-50% of many retailers' annual revenue despite being just 3% of calendar days.

How far in advance should I order inventory for major holidays?

Standard lead times: Valentine's Day by December 15 (2 months ahead), Easter by February 1 (2.5 months), Mother's/Father's Day by March 1 and April 1 respectively (2 months), Back-to-School by May 1 (2.5 months), Halloween by July 15 (3.5 months), Q4 holidays by September 30 (2 months before Black Friday). International sourcing requires longer lead times—add 2-3 months for overseas production. Domestic sourcing can be shorter but still needs 6-8 weeks minimum. Late ordering risks stockouts during peak selling periods.

Should I participate in every retail holiday?

No—focus on events that align with your categories and customer base. Electronics retailers must participate in Prime Day and Cyber Week. Apparel retailers emphasize Mother's Day, Father's Day, Back-to-School. Jewelry emphasizes Valentine's, Mother's Day, Christmas. Furniture focuses on Presidents' Day, Memorial Day, Labor Day, Black Friday. Attempting every holiday dilutes resources and confuses customers with constant promotions. Choose 8-12 major events annually that drive your categories, execute those excellently, and maintain standard operations between.

What's the difference between fixed and floating holidays?

Fixed holidays occur on the same date annually: Christmas (Dec 25), Valentine's Day (Feb 14), Halloween (Oct 31), Independence Day (Jul 4), New Year's Day (Jan 1). Floating holidays change dates based on day-of-week rules: Thanksgiving (4th Thursday in November), Easter (Sunday following first full moon after spring equinox—varies March-April), Mother's Day (2nd Sunday in May), Father's Day (3rd Sunday in June), Labor Day (1st Monday in September), Memorial Day (last Monday in May). Floating holidays require annual calendar verification for planning.

How do I handle competing retail events on the same weekend?

Prioritize by category relevance and revenue potential. If Mother's Day and Memorial Day fall close together, gift-focused retailers emphasize Mother's Day while furniture/appliance retailers emphasize Memorial Day. Can't do both at full intensity—choose primary focus and secondary support. Example: Apparel retailer runs 20% Mother's Day sale (primary) with 15% Memorial Day sale starting May 12 (secondary). Or sequence: Mother's Day promotion May 4-11, Memorial Day promotion May 19-26, avoiding overlap.

When do I transition from holiday clearance to spring merchandise?

Visual merchandising shift January 15-20 (move clearance to back, feature spring at entrance), marketing messaging shift January 20-25 (emails transition from clearance to spring), complete transition February 1 (winter cleared, Valentine's and spring fully featured). Don't drag winter clearance into February—customers expect fresh merchandise. However, don't abandon clearance too early in January—balance liquidating inventory while gradually shifting toward spring. By February 1, seasonal clearance should be completely liquidated or removed from primary merchandising.

How do I plan when Prime Day dates aren't announced yet?

Use estimated dates based on historical patterns: July Prime Day typically occurs mid-July (3rd week), October Prime Big Deal Days typically occurs early October (1st-2nd week). Plan campaigns and inventory for these windows, then adjust specific dates when Amazon announces 3-4 weeks ahead. Build flexible campaign structures that can deploy on short notice. Monitor when major retailers announce to catch Amazon's announcement early. Key: Don't wait for announcement to plan—prepare in advance, adjust dates when confirmed.

What if I'm a small retailer with limited resources?

Choose 6-8 events annually that drive your specific categories rather than attempting all 50+ dates. Focus on: (1) Q4 holidays (Black Friday through Christmas—mandatory for all retailers), (2) 2-3 gift-giving holidays relevant to your products (Valentine's, Mother's Day, Father's Day, graduation), (3) 1-2 seasonal transitions (spring launch, back-to-school if applicable). Execute these events excellently with adequate inventory, strong promotions, and coordinated marketing. Maintain standard operations between events rather than constant promotional pressure that erodes margins and staff energy.

How do I coordinate across marketing, merchandising, and operations?

Use shared promotional calendar accessible to all teams with clear ownership: Marketing owns campaign development and execution, Merchandising owns inventory ordering and pricing strategy, Operations owns staffing and fulfillment capacity. Establish quarterly planning meetings (January, April, July, October) where all teams review upcoming quarter's events and confirm: inventory ordered on time, campaigns scheduled, staffing planned, technology ready. Weekly check-ins during peak periods (Q4). Single source of truth calendar prevents miscommunication where marketing promotes products merchandising didn't order or operations isn't staffed to fulfill.

Your 2025 Retail Planning Roadmap

You now have the complete 2025 retail promotional calendar with 50+ key dates, strategic context, and preparation timelines.

Implementation Summary

Annual Planning (Q4 2024):

1. Review this calendar and select 8-15 events most relevant to your business
2. Set quarterly revenue targets and allocate marketing budgets
3. Establish inventory ordering schedule with procurement team
4. Assign event ownership to specific team members
5. Build shared calendar accessible across marketing, merchandising, operations

Quarterly Planning (Ongoing):

1. Review upcoming quarter's events 90 days ahead
2. Confirm inventory ordered, campaigns planned, resources allocated
3. Adjust based on previous quarter's performance
4. Set specific KPIs for each major event

Monthly Execution (Ongoing):

1. Review calendar 30 days ahead for preparation deadlines
2. Ensure campaigns built, staffing scheduled, inventory arriving
3. Coordinate cross-functional readiness
4. Document performance for continuous improvement

Retail success requires planning 3-6 months ahead. Use this calendar as your roadmap for all 2025—ensuring you're never caught unprepared and consistently execute promotional events that drive revenue, profitability, and customer loyalty.

Explore specific event strategies:

• Complete Q4 Holiday Marketing Calendar 2025
• Cyber Week 2025 Game Plan
• Best Days to Run Holiday Sales in Q4
• Green Monday 2025 Strategy
• Super Saturday 2025 BOPIS Playbook