It is a known fact that one of the things that guarantee a firm or business longevity and constant productivity is well targeted marketing. In light of this, we are looking at some of the online marketing strategies used today and how they compare, with particular focus on email marketing and bulk SMS marketing.

 

One area where SMS marketing seems to have an edge has been considered. In case you missed it, check it here. Now, we look at another area where bulk SMS marketing holds an advantage over its contemporaries.

With the advent of the internet and more sophisticated technology, many marketers have lots of marketing channels which they use in advertising their products and services and also keeping their existing clients engaged, thereby staying ahead of the competition.

 

One of the most widely used mediums of marketing today is the email and bulk SMS. While Email has had a longer stay, bulk SMS is in a competition with it for which is more valuable for use as a marketing channel.

 

Let us take a moment and consider the major areas key to a successful marketing campaign and see how both fare in the area of cost.

One full month on the go since the introduction of the DND service by the network providers in Nigeria. On this platform, we look at what lessons we’ve learnt from the implementation of that service, what has been accomplished and what are the down parts. In the first part, we consider 3 major lessons learnt. If you missed the first part, relive it here.

 

Here is the second part on an additional 4 lessons learnt from this.

It’s been a full month since the introduction of the DND feature by network providers in Nigeria. This is as a result of the Nigeria Communication’s Commission enforced directive about the option to opt out of promotional messages. Here we take a review of some of the highs and the lows of the features along with possible area for improvement.

So far, we have considered seven (7) of the major reasons why you might experience failed delivery in your use of bulk SMS service. These reasons are not assumptions but clear facts, and knowing them is the first step towards avoiding and/or handling them when they occur. You might want to check them all over again here.

 

In this article, we look at the eight (8) and final reason in this series of reasons for bulk SMS delivery failure.

If you have been following our ongoing series on this handle on the top reasons why delivery of bulk SMS sometimes might fail, you should already have ideas now on how to possibly avoid and handle failed delivery in your use of bulk SMS service. You can still relive the reasons already discussed here.

 

Now, we take you through the 7th reason of this series. See one other cause of bulk SMS delivery failure that you might not have given thought to.

We have already considered four (4) reasons for possible bulk SMS delivery failure. These reasons are very important to know and remember for such cases. If you had missed these articles, you can still check them up here.

 

The fourth reason we want to consider in this series has to do with an error in your use of one of SmartSMSSolutions service provisions. See which one it is and how to avoid it.

Are you one person who gets angry whenever you experience failed delivery of bulk SMS? Will you like to find out the reasons for that and therefore how to possibly avoid it? If yes, you should be interested in our ongoing series. Three reasons for these have already be considered. See reason 1, reason 2 and reason 3 in case you missed them.

Towards addressing failed delivery of bulk SMS experienced by bulk SMS service users sometimes, we are taking the major reasons for that, and how to avoid it thereof. Two major reasons have already been considered. If you would like to avoid a failed delivery you can avoid, you might be interested in checking out reason 1. Also, see reason 2 for a cause of failure many are not aware of.

 

Now we look at a third major reason for failed delivery of bulk SMS.

In view of failed delivery of bulk SMS experienced by bulk SMS service users sometimes, we are taking a series of the major reasons for that. We’ve already seen the first reason for possible bulk SMS delivery failure. Incase you missed it, see here. Now we consider a second possible reason for bulk SMS delivery failure.

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