It is a known fact that one of the things that guarantee a firm or business longevity and constant productivity is well targeted marketing. In light of this, we are looking at some of the online marketing strategies used today and how they compare, with particular focus on email marketing and bulk SMS marketing.
One area where SMS marketing seems to have an edge has been considered. In case you missed it, check it here. Now, we look at another area where bulk SMS marketing holds an advantage over its contemporaries.
With the advent of the internet and more sophisticated technology, many marketers have lots of marketing channels which they use in advertising their products and services and also keeping their existing clients engaged, thereby staying ahead of the competition.
One of the most widely used mediums of marketing today is the email and bulk SMS. While Email has had a longer stay, bulk SMS is in a competition with it for which is more valuable for use as a marketing channel.
Let us take a moment and consider the major areas key to a successful marketing campaign and see how both fare in the area of cost.