It is a good thing of note that many top business men and women now uses SMS marketing extensively in promoting their business. However, in the area of SMS marketing, there are major dos and don’ts that must be understood if the marketing campaign is to be a success.

Given that bulk SMS is proven to be a cheap and equally effective form of communication, it comes as no surprise that many marketers use this medium of marketing. Here though are 6 common mistakes of SMS marketers that you should avoid I you’re just starting an SMS marketing campaign or have one planned for the future.

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