It is a known fact that one of the things that guarantee a firm or business longevity and constant productivity is well targeted marketing. In light of this, we are looking at some of the online marketing strategies used today and how they compare, with particular focus on email marketing and bulk SMS marketing.

 

One area where SMS marketing seems to have an edge has been considered. In case you missed it, check it here. Now, we look at another area where bulk SMS marketing holds an advantage over its contemporaries.

With the advent of the internet and more sophisticated technology, many marketers have lots of marketing channels which they use in advertising their products and services and also keeping their existing clients engaged, thereby staying ahead of the competition.

 

One of the most widely used mediums of marketing today is the email and bulk SMS. While Email has had a longer stay, bulk SMS is in a competition with it for which is more valuable for use as a marketing channel.

 

Let us take a moment and consider the major areas key to a successful marketing campaign and see how both fare in the area of cost.

Content marketer Joe Chernov once said; “Good marketing makes the company looks smart. Great marketing makes the customer feel smart”. That is exactly one of the biggest thing you achieve whenever you run a business promo. You make your customer feel smart as they get their best products for next to nothing. And that is great marketing.

 

There are several reasons why it is important that at this festive time of the year you run an end of the year business promo. About five (5) of these have already being considered. We’ve already seen how running an end of the year business promo can help bring about repeat sales, how it can help you get new customers, its effectiveness in waking up sleeping customers, how it can help you boost sales and maximize profit and of course, why it’s a perfect opportunity to announce new products/services.

 

The reasons are still coming thick and fast, and here comes the 6th reason why you must have an end of the year business promo now; reviving interest in a fading product.

 

HOW AN END OF THE YEAR BUSINESS PROMO HELP REVIVE INTEREST IN A FADING PRODUCT

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