5. RESPONSE AND ENGAGEMENT : In terms of response to the marketing message and active subscription to the marketing campaign for the long term, which comes out top?
- EMAIL : It takes longer time to respond to mail. Also, because of the higher possibility of sending malwares and viruses in links attached to mails, emails generally has a low response rate. And because there is no easy way to opt out of the campaign, people might get tired of engagement in the long run and if they cannot opt out might result to reporting your identity to the service providers which might adversely affect your business.
- BULK SMS : It takes just a click to respond to an SMS marketing message today, thanks in part to the extensive use of short codes. People are also more willing to get engaged with an SMS marketing campaign because they have the option to opt out at any time.
- RESULT : Obviously, in the area of response and engagement, bulk SMS comes out top against email marketing.
The overall result of this match between emails marketing and bulk SMS for the bragging right when it comes to efficient and effective marketing campaign shows that bulk SMS has the upper hand. Apart from the areas of cost and trackability where both sort of have a tie, bulk SMS has a steal on emails in the other areas considered.
The truth though is that your marketing campaign will be much more successful when multiple channels are used. Email and media marketing can be a part of your marketing campaign mediums, but the facts considered above shows that making bulk SMS a top priority will not be out of place.
If you need a quality and affordable bulk SMS platform for your marketing campaigns,SmartSMSSolutions is the smartest solution to satisfy your need. You can register a free bulk SMS account right away and start your SMS marketing campaign today.