3. TRACKABILITY : For you to be sure you are pushing out your resources in the right areas, every marketer needs a system that helps track the response of people to their marketing message and the level of action taken. Let’s see how bulk SMS and email compares in this regard.
- EMAIL : Many email systems are optimized to measure how many persons actually open the mail, how many discarded it and how many actually took the call to action. This is achieved from the links and contact information added in a mail.
- BULK SMS : In the area of trackability, bulk SMS equally does fine here. Common in many marketing SMS are links, contact information and short codes. Regardless of what the action to be taken is, it’s easy to know if the campaign is proving a success or not from the call to action contents of the message.
- RESULT : Both has an optimized system that allows the marketer measure success of the marketing campaign. This of course depends on what each firm has in place. Bulk SMS though provides a system that is much more easier to track.
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Don’t see how bulk SMS marketing can influence your business for good yet? Check here top 10 reasons why the best marketers uses bulk SMS .
Are there any other areas where email and bulk SMS varies in their suitability for marketing purposes that we must have omitted? Use the comment box below to air your opinion.