2. OUTREACH: No business marketer would want to direct energy and resources into an area of marketing that will reach less people. In the area of outreach, let’s see how both compares.
- EMAIL : Some years back, you need to have attained a certain status before you will even think of owning an email account. Thanks to social media platforms today like the Facebook that requires an email address for registration; many persons are now getting an account set-up. Even with that, It takes eternity for most persons who have an email account to check it up. If there really isn’t any important information you are expecting or someone told you he/she has sent you a mail, truth be told most of us hardly check our mails.
- BULK SMS : Reports shows that of the over 7 billion people on the surface of the earth, about 6 billion has a mobile phone. Now that is staggering. Another statistic that might interest you is that it takes a meager 5 seconds for an average phone user to read a message, and an average user checks his cell phone over a hundred times in a day.
- RESULT : From the statistics and facts considered above, it can be confidently said that many of your potential and present clients if not all has a mobile phone. You cannot confidently say this regarding an email account. So in the area of outreach, bulk SMS has the upper hand. ( BULK SMS WINS)
So, in terms of outreach, Bulk SMS is a sure better alternative when compared with other online and offline marketing strategies.
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