1. COST: One of the primary things a business marketer must consider in any marketing campaign is the cost of embarking on such an adventure.
- EMAIL : When it comes to cost, Email marketing is relatively very cheap to carry out. Once the email address has been gotten, it cost little to push out your email marketing messages to the recipients. The demerit here is that it usually involves more personnel to carryout, which when considered from the larger picture, is adding to the cost of the campaign.
- BULK SMS : Truth be told, while compared to other mediums of marketing, bulk SMS is also quite cheap. And the merit here over email is that bulk SMS is easier to carryout, requiring less personnel to carry it out. And it is equally easier to automate the bulk SMS marketing process, ensuring man-power can be focused on other areas.
- RESULT/SCORE : In the area of cost, both can’t really be separated. This is because while email seems to be cheaper, the need for fewer personnel for bulk SMS as compared to Email makes it much cheaper to carry out.
So, in terms of cost management, Bulk SMS is a sure competitor with other online and offline marketing strategies.
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